STRATEGI KOMUNIKASI TAKMIR DALAM MEMAKMURKAN MASJID JAMI NURUL KHOIR TANJUNG KARANG BARAT BANDAR LAMPUNG

Ervando, BIN UJANG SUPRIADI (2026) STRATEGI KOMUNIKASI TAKMIR DALAM MEMAKMURKAN MASJID JAMI NURUL KHOIR TANJUNG KARANG BARAT BANDAR LAMPUNG. Diploma thesis, UIN RADEN INTAN LAMPUNG.

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Abstract

ABSTRAK Penelitian ini berjudul Strategi Komunikasi Takmir dalam Memakmurkan Masjid Jami Nurul Khoir Tanjung Karang Barat Bandar Lampung. Penelitian ini dilatarbelakangi oleh pentingnya peran takmir dalam memakmurkan masjid melalui berbagai kegiatan keagamaan, sosial, dan pendidikan. Meskipun Masjid Jami Nurul Khoir memiliki lokasi yang strategis dan sarana yang memadai, partisipasi jamaah dalam kegiatan masjid masih perlu ditingkatkan, terutama dari kalangan generasi muda. Rumusan masalah dalam penelitian ini adalah bagaimana tahapan strategi komunikasi takmir dalam memakmurkan Masjid Jami Nurul Khoir Tanjung Karang Barat Bandar Lampung. Penelitian ini bertujuan untuk mengetahui tahapan strategi komunikasi yang dilakukan oleh takmir dalam memakmurkan masjid tersebut Penelitian ini menggunakan metode penelitian lapangan (field research) dengan pendekatan deskriptif kualitatif. Teknik pengumpulan data dilakukan melalui observasi, wawancara, dan dokumentasi. Informan penelitian terdiri dari ketua takmir, pengurus masjid, marbot, serta jamaah yang terlibat dalam berbagai kegiatan masjid. Data yang diperoleh kemudian dianalisis secara deskriptif untuk menggambarkan strategi komunikasi yang diterapkan oleh takmir dalam upaya memakmurkan masjid. Hasil penelitian menunjukkan bahwa strategi komunikasi takmir dalam memakmurkan masjid dilakukan melalui tahapan perencanaan, pelaksanaan, dan evaluasi. Dalam pelaksanaannya, takmir memanfaatkan komunikasi interpersonal dan komunikasi kelompok untuk menyampaikan informasi serta mengajak masyarakat berpartisipasi dalam kegiatan masjid. Program yang dijalankan meliputi kegiatan sosial keagamaan, pengajian rutin, santunan sosial, dan peringatan hari besar Islam. Namun, masih terdapat hambatan berupa rendahnya minat sebagian masyarakat, khususnya generasi muda, dalam mengikuti kegiatan masjid. Oleh karena itu, diperlukan inovasi komunikasi dan pendekatan yang lebih kreatif agar partisipasi jamaah dapat terus meningkat dan kemakmuran masjid dapat terwujud secara optimal. ABSTRACT This study is entitled “The Communication Strategy of Mosque Administrators (Takmir) in Prospering Jami Nurul Khoir Mosque, West Tanjung Karang, Bandar Lampung.” The study was motivated by the important role of mosque administrators in prospering the mosque through religious, social, and educational activities. Although Jami Nurul Khoir Mosque has a strategic location and adequate facilities, community participation in mosque activities, especially among the younger generation, still needs improvement. Therefore, effective communication strategies are required to encourage and increase the involvement of congregants in prospering the mosque. The purpose of this study is to identify the stages of communication strategies implemented by the mosque administrators in prospering Jami Nurul Khoir Mosque. This study employed a field research method with a qualitative descriptive approach. Data were collected through observation, interviews, and documentation. The informants consisted of the head of the mosque committee, mosque administrators, mosque caretakers, and congregants involved in mosque activities. The collected data were analyzed descriptively to provide a comprehensive understanding of the communication strategies applied by the mosque administrators in their efforts to prosper the mosque. The findings reveal that the communication strategy of the mosque administrators was implemented through three stages: planning, implementation, and evaluation. In the implementation stage, the administrators utilized interpersonal and group communication to disseminate information and encourage community participation in mosque activities. The programs carried out included socio-religious activities, regular Islamic studies, social charity programs, and the commemoration of Islamic holy days. However, several obstacles were identified, particularly the low interest of some community members, especially young people, in participating in mosque activities. Therefore, more innovative communication approaches and broader utilization of communication media are needed to enhance congregational participation and achieve sustainable mosque prosperity.

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