PENGEMBANGAN KONTEN INFORMASI KARIR MELALUI MEDIA TIKTOK UNTUK MEMBANTU PEMILIHAN KARIR PESERTA DIDIK DI SMA

ZAHRA, AFI MAHMUDA (2026) PENGEMBANGAN KONTEN INFORMASI KARIR MELALUI MEDIA TIKTOK UNTUK MEMBANTU PEMILIHAN KARIR PESERTA DIDIK DI SMA. Diploma thesis, UIN RADEN INTAN LAMPUNG.

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Abstract

ABSTRAK Penelitian ini di latar belakangi dengan mengembangkan konten informasi karir melalui media TikTok untuk membantu pemilihan karir peserta didik di SMA. Penelitian ini dilatarbelakangi oleh masih terbatasnya media informasi karir yang menarik dan sesuai dengan karakteristik peserta didik pada era digital. Selain itu, peserta didik membutuhkan informasi mengenai berbagai pilihan karir, persyaratan pendidikan, keterampilan kerja, dan prospek karir sebagai bahan pertimbangan dalam menentukan p ilihan karir. Oleh karena itu, diperlukan pengembangan media informasi karir yang berbasis digital, menarik, dan mudah diakses oleh peserta didik. Penelitian ini menggunakan metode Research and Development (R&D) dengan model pengembangan ADDIE yang terdiri atas lima tahap, yaitu Analysis, Design, Development, Implementation, dan Evaluation. Subjek penelitian meliputi ahli materi, ahli media, ahli bahasa, dan peserta didik SMAS Assalam Tanjung Sari. Teknik pengumpulan data dilakukan melalui observasi, wawancara, angket kebutuhan, angket validasi ahli, dan angket respons peserta didik. Data dianalisis menggunakan teknik analisis deskriptif kuantitatif dan kualitatif. Hasil penelitian menunjukkan bahwa produk yang dikembangkan berupa konten informasi karir melalui media TikTok yang layak digunakan sebagai media layanan informasi karir. Hasil validasi ahli media memperoleh persentase sebesar 100% dengan kategori sangat layak, validasi ahli materi memperoleh persentase sebesar 81,25% dengan kategori layak, dan validasi ahli bahasa memperoleh persentase sebesar 81,25% dengan kategori layak. Hasil rekapitulasi validasi memperoleh persentase sebesar 86,02% dengan kategori sangat layak. Selain itu, hasil uji coba kelompok besar memperoleh persentase sebesar 84,92% dengan kategori sangat menarik. Dengan demikian, konten informasi karir melalui media TikTok dinyatakan sangat layak dan menarik untuk digunakan sebagai media layanan informasi karir dalam membantu pemilihan karir peserta didik di SMA. ABSTRACT This research aimed to develop career information content through TikTok media to assist senior high school students in career selection. The background of this research was the limited availability of attractive career information media that are appropriate to students' characteristics in the digital era. In addition, students need information regarding career options, educational requirements, work skills, and career prospects as considerations in making career decisions. Therefore, it is necessary to develop digital-based career information media that are attractive and easily accessible to students. This study employed the Research and Development (R&D) method using the ADDIE development model, which consists of five stages: Analysis, Design, Development, Implementation, and Evaluation. The research subjects included a material expert, a media expert, a language expert, and students of SMAS Assalam Tanjung Sari. Data were collected through observations, interviews, needs assessment questionnaires, expert validation questionnaires, and student response questionnaires. The data were analyzed using descriptive quantitative and qualitative techniques. The results showed that the developed product in the form of career information content through TikTok media was feasible to be used as a career information service medium. The media expert validation obtained a score of 100% and was categorized as very feasible, while the material expert validation and language expert validation each obtained a score of 81.25% and were categorized as feasible. The overall validation result reached 86.02%, which was categorized as very feasible. In addition, the large-group trial obtained a score of 84.92%, which was categorized as very attractive. Therefore, the career information content through TikTok media was considered highly feasible and attractive to be used as a career information service medium to assist senior high school students in making career choices.

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