MANAJEMEN STRATEGI DALAM KEGIATAN DAKWAH DI MAJELIS TAKLIM MUBAROK BUAY PEMUKA BANGSA RAJA OGAN KOMERING ULU TIMUR

Ulfa, Ulya (2026) MANAJEMEN STRATEGI DALAM KEGIATAN DAKWAH DI MAJELIS TAKLIM MUBAROK BUAY PEMUKA BANGSA RAJA OGAN KOMERING ULU TIMUR. Diploma thesis, UIN RADEN INTAN LAMPUNG.

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Abstract

ABSTRAK Penelitian ini menggunakan pendekatan kualitatif dengan jenis penelitian lapangan. Data diperoleh melalui observasi, wawancara, dan dokumentasi dengan informan yang terdiri dari pengurus majelis taklim, penceramah, dan jamaah. Teknik analisis data dilakukan melalui tahap reduksi data, penyajian data, dan penarikan kesimpulan, serta diuji keabsahannya melalui triangulasi sumber dan teknik. Manajemen strategi dalam kegiatan dakwah di Majelis Taklim Mubarok Buay Pemuka Bangsa Raja Kabupaten Ogan Komering Ulu Timur. manajemen strategi pendukung dan penghambat dalam pelaksanaan manajemen strategi kegiatan dakwah di Majelis Taklim Mubarok Buay Pemuka Bangsa Raja Kabupaten Ogan Komering Ulu Timur. Hasil penelitian menunjukkan bahwa manajemen strategi dalam kegiatan dakwah di Majelis Taklim Mubarok telah dilaksanakan melalui beberapa tahapan, yaitu perencanaan kegiatan dakwah yang meliputi penyusunan jadwal dan materi pengajian, pengorganisasian yang mencakup pembagian tugas pengurus, pelaksanaan kegiatan dakwah secara rutin dan terprogram, serta evaluasi yang dilakukan secara sederhana melalui pengamatan terhadap kehadiran dan partisipasi jamaah. Faktor pendukung meliputi semangat kebersamaan jamaah, dukungan masyarakat, serta komitmen pengurus, sedangkan faktor penghambat meliputi keterbatasan sarana prasarana, tingkat partisipasi jamaah yang tidak stabil, serta keterbatasan sumber daya manusia. Dengan demikian, penerapan manajemen strategi dalam kegiatan dakwah di Majelis Taklim Mubarok berperan penting dalam menjaga keberlangsungan kegiatan serta meningkatkan efektivitas pembinaan keagamaan masyarakat, meskipun masih diperlukan pengembangan dalam aspek perencanaan dan evaluasi agar lebih sistematis. ABSTRACT This study employed a qualitative approach using a field research design. Data were collected through observation, interviews, and documentation involving informants consisting of the management board of the Majelis Taklim, Islamic preachers, and congregation members. Data were analyzed through the stages of data reduction, data presentation, and conclusion drawing, while the validity of the findings was ensured through source and technique triangulation. The study examined strategic management in da'wah activities at Majelis Taklim Mubarok Buay Pemuka Bangsa Raja, East Ogan Komering Ulu Regency, as well as the supporting and inhibiting factors affecting the implementation of strategic management in these da'wah activities. The findings indicate that strategic management in the da'wah activities of Majelis Taklim Mubarok has been implemented through several stages: planning, which includes scheduling and preparing study materials; organizing, which involves the distribution of responsibilities among the management board; implementing regular and well-programmed da'wah activities; and evaluating the activities through simple observations of attendance and congregation participation. Supporting factors include the congregation's strong sense of solidarity, community support, and the commitment of the management board. In contrast, inhibiting factors consist of limited facilities and infrastructure, fluctuating congregation participation, and limited human resources. In conclusion, the implementation of strategic management in the da'wah activities of Majelis Taklim Mubarok plays a significant role in ensuring the sustainability of its programs and enhancing the effectiveness of religious guidance for the community. Nevertheless, further improvements are needed in the planning and evaluation processes to make them more systematic.

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