HUBUNGAN ANTARA SOCIAL COMPARISON DENGAN SUBJECTIVE WELL-BEING PADA DEWASA AWAL PENGGUNA INSTAGRAM

Alda, Fathia Royan Fajri (2026) HUBUNGAN ANTARA SOCIAL COMPARISON DENGAN SUBJECTIVE WELL-BEING PADA DEWASA AWAL PENGGUNA INSTAGRAM. Diploma thesis, UIN Raden Intan Lampung.

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Abstract

ABSTRAK Being pada Dewasa Awal Pengguna Instagram Oleh : Alda Fathia Royan Fajri Penggunaan Instagram yang masif pada masa dewasa awal sering kali memicu perilaku social comparison, di mana individu membandingkan dirinya dengan pencapaian orang lain. Berdasarkan teori perbandingan sosial, evaluasi diri yang cenderung negatif akibat proses ini diduga dapat mengancam subjective well-being (kesejahteraan subjektif) individu. Penelitian ini bertujuan untuk mengetahui hubungan antara social comparison dengan subjective well-being pada dewasa awal pengguna Instagram. Penelitian ini menggunakan metode kuantitatif korelasional. Responden dalam penelitian ini berjumlah 276 individu berusia 18–28 tahun yang dipilih menggunakan teknik purposive sampling dengan kriteria pengguna aktif Instagram. Data dikumpulkan menggunakan skala subjective well-being yang disusun berdasarkan teori Diener dan skala social comparison yang diadaptasi dari teori Festinger. Analisis data dilakukan dengan teknik korelasi Pearson Product Moment melalui bantuan software JASP. Hasil analisis menunjukkan terdapat hubungan negatif yang signifikan antara social comparison dengan subjective well-being (r = -0,468; p < 0,001). Semakin tinggi tingkat social comparison, maka semakin rendah subjective well-being pada dewasa awal. Nilai koefisien determinasi (R² = 0,219) menunjukkan bahwa social comparison memberikan kontribusi sebesar 21,9% terhadap subjective well-being. Secara umum, mayoritas responden berada pada kategori sedang pada kedua variabel. Penelitian ini menyimpulkan bahwa perilaku membandingkan diri di media sosial berisiko menurunkan kesejahteraan psikologis dewasa awal. Kata kunci: social comparison, subjective well-being, Instagram, dewasa awal. ABSTRACT The Relationship Between Social Comparison and Subjective Well Being in Early Adults Who Use Instagram By: Alda Fathia Royan Fajri The widespread use of Instagram during early adulthood often triggers social comparison behavior, in which individuals compare themselves with the achievements of others. Based on Social Comparison Theory, negative self-evaluations resulting from this process are presumed to threaten an individual's subjective well-being. This study aims to examine the relationship between social comparison and subjective well-being among early adults who use Instagram. This research employed a quantitative correlational method. The participants consisted of 276 individuals aged 18–28 years who were selected using a purposive sampling technique with the criterion of being active Instagram users. Data were collected using a subjective well-being scale developed based on Diener’s theory and a social comparison scale adapted from Festinger’s theory. Data analysis was conducted using the Pearson Product-Moment correlation technique with the assistance of JASP software. The results indicated a significant negative relationship between social comparison and subjective well being (r = -0.468; p < 0.001). The higher the level of social comparison, the lower the subjective well-being among early adults. The coefficient of determination (R² = 0.219) showed that social comparison contributed 21.9% to subjective well-being. In general, most participants were categorized at a moderate level for both variables. This study concludes that engaging in social comparison on social media may negatively affect the psychological well-being of early adults. Keywords: social comparison, subjective well-being, Instagram, early adulthood.

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