IMPLIKASI IBADAH UMRAH MELALUI TRAVEL SMART UMRAH LAMPUNG TERHADAP PERILAKU SOSIAL KEAGAMAAN

Pritha, Laura (2026) IMPLIKASI IBADAH UMRAH MELALUI TRAVEL SMART UMRAH LAMPUNG TERHADAP PERILAKU SOSIAL KEAGAMAAN. Diploma thesis, UIN RADEN INTAN LAMPUNG.

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Abstract

ABSTRAK Penelitian ini bertujuan untuk mengkaji implikasi pelaksanaan ibadah umrah melalui Travel Smart Umrah Lampung terhadap perilaku sosial keagamaan jamaah. Penelitian ini menitikberatkan pada perubahan sikap keagamaan, pola interaksi sosial, serta peningkatan kesadaran dalam menjalankan ajaran Islam setelah pelaksanaan ibadah umrah. Metode yang digunakan adalah pendekatan kualitatif dengan jenis penelitian lapangan. Pengumpulan data dilakukan melalui observasi, wawancara, dan dokumentasi dengan informan yang meliputi pihak penyelenggara travel, pembimbing ibadah, serta jamaah umrah. Analisis data dilakukan melalui tahapan reduksi data, penyajian data, dan penarikan kesimpulan. Keabsahan data diuji dengan menggunakan triangulasi sumber dan teknik. Hasil penelitian menunjukkan bahwa pelaksanaan ibadah umrah melalui Travel Smart Umrah Lampung memberikan pengaruh terhadap perubahan perilaku sosial keagamaan jamaah. Perubahan tersebut terlihat dari meningkatnya kualitas ibadah, terbentuknya sikap religius, serta berkembangnya kepedulian sosial di lingkungan masyarakat. Selain itu, proses pembinaan yang dilakukan melalui kegiatan manasik, bimbingan ibadah, dan pendampingan selama pelaksanaan umrah turut memperkuat pemahaman dan pengamalan nilai-nilai keagamaan. Faktor pendukung meliputi kompetensi pembimbing, program pembinaan yang sistematis, serta motivasi internal jamaah. Adapun faktor penghambat antara lain keterbatasan waktu pembinaan, perbedaan latar belakang jamaah, serta variasi tingkat pemahaman keagamaan. Berdasarkan hasil penelitian tersebut, dapat dipahami bahwa pelaksanaan ibadah umrah melalui Travel Smart Umrah Lampung turut memberikan pengaruh terhadap pembentukan perilaku sosial keagamaan jamaah ke arah yang lebih baik. Oleh karena itu, diperlukan pembinaan yang berkelanjutan agar perubahan tersebut dapat dipertahankan secara konsisten dalam kehidupan sehari-hari. Kata kunci: implikasi, ibadah umrah, perilaku sosial keagamaan, travel umrah. ABSTRACK This research aims to analyze the implications of the implementation of Umrah through Travel Smart Umrah Lampung on the socio-religious behavior of pilgrims in their daily lives. This research focuses on changes in attitudes, patterns of social interaction, and levels of religious awareness after performing Umrah. This research employs a qualitative approach with a field research design. Data were collected through direct observation, in depth interviews, and documentation, involving informants such as travel organizers, religious guides, and Umrah pilgrims. The data were analyzed through the stages of data reduction, data display, and conclusion drawing. Data validity was ensured through source and method triangulation to obtain reliable findings. The results indicate that the implementation of Umrah through Travel Smart Umrah Lampung has implications for the socio religious behavior of pilgrims. This is reflected in the improvement of worship practices, the development of more religious attitudes, and the growth of social awareness within the community. In addition, pilgrims’ social interactions show more positive development based on Islamic values. The guidance programs provided by the travel agency, such as manasik (pre-departure training), religious guidance, and assistance during the pilgrimage, also play a role in shaping the pilgrims’ religious understanding and experiences. Supporting factors include the competence of religious guides, well structured guidance programs, and the pilgrims’ internal motivation. Meanwhile, inhibiting factors include limited time for guidance, diverse backgrounds of pilgrims, and varying levels of religious understanding. Thus, the implementation of Umrah through Travel Smart Umrah Lampung contributes to changes in the socio-religious behavior of pilgrims. However, continuous guidance is needed to ensure that these behavioral changes can be consistently maintained in daily life. Keywords: implications, Umrah, socio-religious behavior, Umrah travel.

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