PENGARUH INTERNET OF THINGS (IoT), SERVICE QUALITY DAN DIGITAL PAYMENT SYSTEM TERHADAP PENINGKATAN VISITOR EXPERIENCE PADA DESTINASI WISATA DALAM PERSPEKTIF BISNIS ISLAM (Studi Pada pengunjung di sektor wisata lampung, Indonesia)

AZIZAH, KARUNIA AZHARI (2026) PENGARUH INTERNET OF THINGS (IoT), SERVICE QUALITY DAN DIGITAL PAYMENT SYSTEM TERHADAP PENINGKATAN VISITOR EXPERIENCE PADA DESTINASI WISATA DALAM PERSPEKTIF BISNIS ISLAM (Studi Pada pengunjung di sektor wisata lampung, Indonesia). Diploma thesis, UIN RADEN INTAN LAMPUNG.

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Abstract

ABSTRAK Penelitian ini dilakukan untuk mengetahui pengaruh Internet of Things (IoT), service quality, dan digital payment system terhadap peningkatan visitor experience pada destinasi wisata di Lampung, Indonesia, dalam perspektif bisnis Islam. Variabel independen yang digunakan dalam penelitian ini adalah IoT, service quality, dan digital payment system, sedangkan variabel dependen adalah visitor experience. Penelitian ini menggunakan pendekatan kuantitatif. Teknik pengambilan sampel yang digunakan adalah non-probability sampling dengan desain purposive sampling. Sampel dalam penelitian ini berjumlah 100 pengunjung yang memiliki pengalaman menggunakan layanan digital di destinasi wisata Lampung. Metode analisis data yang digunakan adalah SmartPLS. Hasil penelitian menunjukkan bahwa H1 yaitu IoT berpengaruh signifikan terhadap visitor experience diterima. H2 yaitu service quality berpengaruh signifikan terhadap visitor experience diterima. H3 yaitu digital payment system berpengaruh signifikan terhadap visitor experience diterima KATA KUNCI: Internet of Things (IoT), Service Quality, Digital Payment System, Visitor Experience, Perspektif Bisnis Islam ABSTRACT 2 This study was conducted to determine the effect of Internet of Things (IoT), service quality, and digital payment system on the improvement of visitor experience at tourist destinations in Lampung, Indonesia, within the perspective of Islamic business. The independent variables used in this study were IoT, service quality, and digital payment system, while the dependent variable was visitor experience. This study employed a quantitative approach. The sampling technique used was non probability sampling with a purposive sampling design. The sample consisted of 100 visitors who had experience using digital services at tourist destinations in Lampung. The data analysis method used in this study was SmartPLS. The results of this study indicate that H1, namely IoT has a significant effect on visitor experience, is accepted. H2, namely service quality has a significant effect on visitor experience, is accepted. H3, namely digital payment system has a significant effect on visitor experience, is accepted Keywords: Internet of Things (IoT), Service Quality, Digital Payment System, Visitor Experience, Islamic Business Perspective

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