STRATEGI PRODUKSI KREATIF UNTUK DAKWAH ALGORITMIK: STUDI KASUS FILM PENDEK ISLAM WAAQIMUSSOLAH

ECA, MARISKA (2026) STRATEGI PRODUKSI KREATIF UNTUK DAKWAH ALGORITMIK: STUDI KASUS FILM PENDEK ISLAM WAAQIMUSSOLAH. Diploma thesis, UIN RADEN INTAN LAMPUNG.

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Abstract

ABSTRAK Kajian film dakwah Islam selama ini lebih berfokus pada analisis tekstual karya jadi, sehingga proses produksi kreatif yang memengaruhi jangkauan digital belum banyak dieksplorasi, khususnya pada film pendek Islam yang didistribusikan algoritmik untuk Generasi Z. Penelitian ini mengkaji strategi kreatif produksi film pendek Waaqimussolah karya Fiqri Fox sebagai medium dakwah digital, dengan menyoroti interaksi intensi spiritual dan logika algoritma platform dalam keputusan produksi. Menggunakan pendekatan deskriptif kualitatif, data diperoleh dari wawancara mendalam dengan lima informan kunci (sutradara, art director, komposer musik, produser, direktur CGI), analitik TikTok-YouTube, serta dokumentasi produksi; dianalisis melalui kerangka Empat P Kreativitas Rhodes yang diperluas dengan dimensi Platform. Temuan mengungkap empat titik persinggungan kreatif-algoritmik: (1) hook disesuaikan untuk FYP TikTok (94,8% penemuan algoritmik); (2) durasi dipangkas menjadi 8:14 akibat keterbatasan platform; (3) corong teaser TikTok (858.519 tayangan) mengarahkan ke pencarian YouTube (39.200 tayangan, 84% dari search); serta (4) berbagi WhatsApp (49,4% traffic eksternal YouTube) sebagai distribusi emergent. Struktur narasi reverse psychology lebih didorong logika dakwah daripada optimasi algoritma. Dakwah algoritmik mencerminkan persinggungan produktif spiritual-platform, bukan substitusi; implikasinya mencakup perluasan kerangka 4P dengan dimensi Platform serta model produksi berbasis data untuk film dakwah berbiaya rendah. Kata Kunci: dakwah algoritmik, film pendek Islam, generasi Z, kreativitas, strategi produksi ABSTRACT Islamic da'wah film scholarship has focused predominantly on textual analysis of completed works, leaving creative production processes that determine digital reach unexamined. This study examines creative strategies in producing Waaqimussolah (2024) by Fiqri Fox as a digitally distributed Islamic short film. Qualitative descriptive approach; data from in-depth interviews with five key informants, platform analytics, and production documentation; analyzed through Rhodes 4P framework extended with a Platform dimension. Four creative-algorithmic intersections identified: (1) 94.8% FYP-driven TikTok discovery; (2) duration compressed from 10–11 minutes to 8:14 due to platform constraints; (3) two-stage funnel yielding 858,519 TikTok views and 39,200 YouTube views (84% search traffic); (4) WhatsApp community sharing (49.4% external traffic) as unplanned third distribution layer. Rather than merely reflecting distribution performance, these metrics demonstrate that platform logic actively shapes creative production decisions at the levels of narrative pacing, hook design, and distribution sequencing, supporting Platform as a distinct and empirically observable dimension within the creativity framework. Algorithmic da'wah describes a productive intersection, not a replacement, of spiritual intentionality and platform logic: creative authority remains with the filmmakers even as specific decisions are negotiated against algorithmic constraints. This study proposes a 5P framework extension, Person, Process, Press, Product, and Platform, and offers an empirically grounded production model for low-budget Islamic digital filmmakers seeking to reach younger, platform-native audiences without compromising da'wah intent. Keywords: algorithmic da‟wah, iiislamic short film, generation z, creativity, production strategy

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