KOMUNIKASI ORGANISASI DALAM PEMBINAAN UNIT KEGIATAN MAHASISWA PUSAT INFORMASI KONSELING REMAJA SAHABAT UIN RADEN INTAN LAMPUNG

NABILLA, AURA FATIKA (2026) KOMUNIKASI ORGANISASI DALAM PEMBINAAN UNIT KEGIATAN MAHASISWA PUSAT INFORMASI KONSELING REMAJA SAHABAT UIN RADEN INTAN LAMPUNG. Diploma thesis, UIN RADEN INTAN LAMPUNG.

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Abstract

ABSTRAK Komunikasi organisasi merupakan proses penyampaian pesan, pertukaran informasi, dan koordinasi antaranggota organisasi untuk mencapai tujuan bersama secara efektif. Dalam organisasi mahasiswa, komunikasi organisasi berperan penting dalam mendukung pelaksanaan program kerja, pembinaan anggota, dan pengembangan kemampuan sumber daya manusia. Salah satu program yang dijalankan oleh UKM PIK-R Sahabat UIN Raden Intan Lampung adalah Program Learning With Sahabat, yaitu program edukasi mengenai Generasi Berencana (GenRe) melalui media sosial dan podcast organisasi. Penelitian ini bertujuan untuk mengetahui dan menganalisis komunikasi organisasi dalam pelaksanaan program tersebut. Penelitian ini menggunakan pendekatan kualitatif dengan jenis penelitian lapangan (field research) yang bersifat deskriptif. Informan penelitian terdiri dari Pembina UKM PIK-R Sahabat, Ketua Umum, Ketua Bidang Pendidik Sebaya, anggota Bidang Pendidik Sebaya, dan Ketua Bidang KIE. Data dikumpulkan melalui observasi, wawancara, dan dokumentasi, kemudian dianalisis menggunakan model Miles dan Huberman. Teori yang digunakan mencakup komunikasi organisasi vertikal, horizontal, dan diagonal, serta konsep pembinaan organisasi mahasiswa dan pembinaan mandiri. Hasil penelitian menunjukkan bahwa komunikasi organisasi dalam pelaksanaan Program Learning With Sahabat berlangsung melalui komunikasi vertikal ke bawah dan ke atas, komunikasi horizontal, serta komunikasi diagonal antarbidang. Penerapan pembinaan mandiri juga membantu meningkatkan kemampuan anggota dalam mencari materi, menulis konten, bekerja sama, mengatur waktu, dan mengelola media publikasi. Dengan demikian, komunikasi organisasi yang efektif menjadi faktor penting dalam mendukung keberhasilan program tersebut. Kata Kunci: Komunikasi Organisasi, Pembinaan Mandiri, Learning With Sahabat, UKM PIK-R Sahabat, Organisasi Mahasiswa ABSTRACT Organizational communication is the process of conveying messages, exchanging information, and coordinating among members of an organization to achieve common goals effectively. In student organizations, organizational communication plays an important role in supporting the implementation of work programs, member development, and the improvement of human resources. One of the programs carried out by UKM PIK-R Sahabat of UIN Raden Intan Lampung is the Learning With Sahabat Program, an educational program about Generasi Berencana (GenRe) delivered through social media and the organization’s podcast. This study aims to identify and analyze organizational communication in the implementation of the program. This research uses a qualitative approach with a descriptive field research method. The research informants consisted of the advisor of UKM PIK-R Sahabat, the general chairperson, the head of the Peer Educator Division, members of the Peer Educator Division, and the head of the Communication, Information, and Education Division (KIE). Data were collected through observation, interviews, and documentation, then analyzed using the Miles and Huberman model. The theory used includes vertical, horizontal, and diagonal organizational communication, as well as the concepts of student organization development and self-managed learning. The findings show that organizational communication in the implementation of the Learning With Sahabat Program took place through downward and upward vertical communication, horizontal communication, and diagonal communication across divisions. The implementation of self-managed learning also helped improve members’ abilities in finding materials, writing content, collaborating, managing time, and handling the organization’s publication media. Thus, effective organizational communication is an important factor in supporting the success of the program. Keywords: Organizational Communication, Self-Managed Learning, Learning With Sahabat, UKM PIK-R Sahabat, Student Organization

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