ANALISIS USABILITY DAN USER EXPERIENCE WEBSITE PELAYANAN PUBLIK DAN MEWUJUDKAN SMART VILLAGE (Studi di Desa Mulang Maya Kecamatan Kotabumi Selatan Lampung Utara)

REIHAN, RAMADHAN ALWI (2026) ANALISIS USABILITY DAN USER EXPERIENCE WEBSITE PELAYANAN PUBLIK DAN MEWUJUDKAN SMART VILLAGE (Studi di Desa Mulang Maya Kecamatan Kotabumi Selatan Lampung Utara). Diploma thesis, UIN Raden Intan Lampung.

	PDF Download (8MB)
	PDF Restricted to Repository staff only Download (267kB)

Abstract

ABSTRAK Perkembangan teknologi informasi mendorong pemerintah desa untuk berinovasi dalam meningkatkan kualitas pelayanan publik melalui pemanfaatan website desa sebagai sarana pelayanan dan penyampaian informasi kepada masyarakat. Website pelayanan publik menjadi salah satu komponen penting dalam mendukung konsep Smart Village, yang bertujuan menciptakan tata kelola pemerintahan desa yang efektif, efisien, dan berbasis teknologi. Namun, keberhasilan implementasi layanan digital desa tidak hanya ditentukan oleh ketersediaan sistem, tetapi juga oleh tingkat usability dan user experience yang dirasakan oleh pengguna. Website pelayanan publik di Desa Mulang Maya Kecamatan Kotabumi Selatan Lampung Utara telah digunakan sebagai media layanan dan informasi desa, namun belum diketahui secara pasti sejauh mana kemudahan penggunaan dan pengalaman pengguna dalam mengakses layanan tersebut. Kurangnya evaluasi terhadap aspek usability dan user experience berpotensi menyebabkan rendahnya pemanfaatan website oleh masyarakat. Tujuan penelitian ini untuk menganalisis tingkat usability dan user experience website pelayanan publik Desa Mulang Maya sebagai dasar dalam memberikan rekomendasi perbaikan sistem guna mendukung terwujudnya Smart Village yang berorientasi pada kebutuhan masyarakat. Metode yang digunakan adalah metode kualitatif yaitu metode menghasilkan data deskriptif. Sumber dalam penelitian ini yaitu primer dan sekunder, data primer diperoleh langsung dengan wawancara kepada masyarakat di Desa Bulurejo Kabupaten Pringsewu, sedangkan data sekunder diperoleh dari dokumen atau artikel tentang perkawinan. Peneliti menggunakan pengumpulan data yaitu observasi, wawancara, dan dokumentasi. Hasil penelitian dapat disimpulkan bahwa tingkat usability website pelayanan publik di Desa Mulang Maya menggunakan instrumen System Usability Scale (SUS) yang valid dan reliabel, dapat disimpulkan bahwa website berada pada kategori cukup baik (acceptable). Pengalaman pengguna (User Experience/UX) dalam mengakses layanan di website pelayanan publik berada pada kategori cukup baik, di mana pengguna merasa terbantu dalam memperoleh nformasi dan memanfaatkan layanan secara daring. Rekomendasi peningkatan sistem difokuskan pada perbaikan usability dan user experience website pelayanan publik guna mendukung terwujudnya Smart Village. Peningkatan meliputi penyederhanaan navigasi, optimalisasi tampilan responsif, integrasi layanan digital yang lebih efisien, serta penyediaan fitur umpan balik dan edukasi pengguna. Dengan menerapkan rekomendasi tersebut, sistem diharapkan mampu meningkatkan kualitas pelayanan publik, mendorong partisipasi masyarakat, dan mendukung transformasi digital desa secara berkelanjutan. Kata Kunci: Usability, User Experience, Pelayanan Publik, Smart Village. ABSTRACT Developments in information technology are encouraging village governments to innovate to improve the quality of public services by utilizing village websites as a means of providing services and delivering information to the public. Public service websites are a crucial component in supporting the Smart Village concept, which aims to create effective, efficient, and technology-based village governance. However, the success of implementing digital village services is determined not only by system availability but also by the level of usability and user experience experienced by users. The public service website in Mulang Maya Village, South Kotabumi District, North Lampung, has been used as a medium for village services and information, but the extent of ease of use and user experience in accessing these services remains unknown. The lack of evaluation of usability and user experience aspects has the potential to contribute to low website utilization by the public. The purpose of this study was to analyze the level of usability and user experience of the Mulang Maya Village public service website as a basis for providing recommendations for system improvements to support the realization of a Smart Village oriented to community needs. The method used was qualitative, namely a method for generating descriptive data. The sources used in this study were primary and secondary. Primary data was obtained directly through interviews with residents of Bulurejo Village, Pringsewu Regency, while secondary data was obtained from documents or articles on marriage. The researchers used observation, interviews, and documentation as data collection tools. The results of the study concluded that the usability level of the public service website in Mulang Maya Village, using a valid and reliable System Usability Scale (SUS), categorized as quite good (acceptable). The user experience (UX) in accessing services on the public service website was quite good, indicating that users found it helpful in obtaining information and utilizing online services. Recommendations for system improvements focused on improving the usability and user experience of the public service website to support the realization of a Smart Village. Improvements included simplified navigation, optimized responsive displays, more efficient digital service integration, and the provision of user feedback and education features. By implementing these recommendations, the system is expected to improve the quality of public services, encourage community participation, and support the village's sustainable digital transformation. Keywords: Usability, User Experience, Public Services, Smart Village.

Actions (login required)

View Item