DAMPAK KEHADIRAN THRIFTING PADA LOKAL BRAND DI BANDAR LAMPUNG MENURUT PERSPEKTIF BISNIS ISLAM

REGA, ARDIAN (2026) DAMPAK KEHADIRAN THRIFTING PADA LOKAL BRAND DI BANDAR LAMPUNG MENURUT PERSPEKTIF BISNIS ISLAM. Diploma thesis, UIN RADEN INTAN LAMPUNG.

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Abstract

ABSTRAK Penelitian ini bertujuan untuk menganalisis dampak kehadiran fenomena thrifting terhadap keberlangsungan brand lokal di Bandar Lampung, menggunakan perspektif Bisnis Islam sebagai kerangka analisis. Metode yang digunakan adalah penelitian lapangan dan kepustakaan dengan pendekatan kualitatif, melibatkan wawancara dengan pemilik brand lokal seperti Otsky, Kaway, Market Donkey dan The Done House. Hasil penelitian menunjukkan bahwa tren thrifting yang diakselerasi pasca Covid-2019 menimbulkan persaingan asimetris yang signifikan, mengakibatkan penurunan penjualan dan margin keuntungan brand lokal karena konsumen beralih ke produk thrift yang menawarkan keunikan model dengan harga jauh lebih murah. Dari perspektif Islam, praktik thrifting impor ilegal dinilai rentan terhadap pelanggaran prinsip Shiddiq dan Ghirar dalam transaksi, serta melanggar prinsip Al-'Adl karena adanya unfair advantage dari penghindaran biaya legal. Oleh karena itu, kebijakan pelarangan impor pakaian bekas dibenarkan secara syara' melalui prinsip Mashlahah Mursalah untuk melindungi Hifzh al-Mal dan Hifzh an-Nafs. Disarankan agar brand lokal menggunakan integritas etis sebagai diferensiasi kompetitif utama dengan memperkuat Shiddiq dan Amanah, serta mengadopsi narasi Slow Fashion yang berorientasi pada Mashlahah. ABSTRACT This study aims to analyze the impact of the presence of thrifting phenomenon on the sustainability of local brands in Bandar Lampung, using the perspective of Islamic business as an analytical framework. The method used is Field Research and literature with a qualitative approach, involving interviews with local brand owners such as Otsky, Kaway, Market Donkey and The Done House. The results showed that the accelerated thrifting trend after Covid-2019 led to significant asymmetric competition, resulting in a decrease in sales and profit margins of local brands as consumers switched to thrift products that offer unique models at much cheaper prices. From an Islamic perspective, the practice of thrifting illegal imports is considered vulnerable to violations of the principles of Shiddiq and Ghirar in transactions, as well as violating the principles of Al-'Adl because of the unfair advantage of avoiding legal fees. Therefore, the policy of banning the import of second-hand clothing is justified by the Shari'ah through the principle of Mashlahah Mursalah to protect Hifzh al-Mal and hifzh an-Nafs. It is recommended that local brands use ethical integrity as the main competitive differentiation by strengthening Shiddiq and Amanah, as well as adopting a slow Fashion narrative oriented towards Mashlahah.

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