KOMUNIKASI INTERPERSONAL TAKMIR MASJID DALAM MENARIK MINAT JAMA’AH UNTUK MENGIKUTI PENGAJIAN DI MASJID HIDAYATUL ABROR KELURAHAN PALAPA KECAMATAN TANJUNG KARANG PUSAT

MUTIARA, EKA RAMADHANTY (2026) KOMUNIKASI INTERPERSONAL TAKMIR MASJID DALAM MENARIK MINAT JAMA’AH UNTUK MENGIKUTI PENGAJIAN DI MASJID HIDAYATUL ABROR KELURAHAN PALAPA KECAMATAN TANJUNG KARANG PUSAT. Diploma thesis, UIN Raden Intan Lampung.

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Abstract

ABSTRAK Fenomena menurunnya sebagian minat jama’ah dalam menghadiri kegiatan pengajian, meskipun takmir telah menggunakan berbagai bentuk komunikasi untuk mengajak dan menginformasikan kegiatan masjid. Di satu sisi, takmir telah melakukan upaya komunikasi interpersonal seperti mengajak secara langsung, menyapa jama’ah, memberikan perhatian, serta membuka ruang diskusi melalui forum masjid dan whatsapp group. Namun di sisi lain, belum semua jama’ah memberikan respon yang konsisten terhadap ajakan tersebut. Tujuan penelitian ini adalah untuk mengetahui model komunikasi interpersonal yang dilakukan oleh takmir masjid dalam menarik minat jama’ah mengikuti pengajian. Dalam penelitian ini penulis menggunakan jenis penelitian dengan terjun langsung ke lapangan (field research) dengan sifat deskriptif dengan pendekatan kualitatif. Sumber data dalam penelitian ini, Data primer diambil dengan teknik (purposive sampling) sehingga diperoleh 4 orang sebagai informan yakni, 2 orang Takmir dan 2 orang Jama’ah, sedangkan data sekunder dalam penelitian ini meliputi buku, jurnal, karya ilmiah, dan sumber lainnya. Teknik pengumpulan data diperoleh melalui wawancara, observasi, dan dokumentasi terhadap takmir dan jama’ah masjid hidayatul abror. Teknik analisis data yang digunakan yaitu Miles&Huberman melalui, reduksi data, penyajian data serta penarikan kesimpulan. Teori dalam penelitian ini menggunakan Teori model komunikasi interpersonal dan Teori prinsip-prinsip komunikasi interpersonal yang dari lima sikap positif komunikasi interpersonal menurut Joseph A. DeVito, yaitu keterbukaan (openness), empati (empathy), sikap mendukung (supportiveness), sikap positif (positiveness), dan kesetaraan (equality) Hasil penelitian menunjukkan bahwa komunikasi interpersonal takmir masjid dalam menarik minat jama’ah mengikuti kegiatan pengajian telah menerapkan teori lima sikap positif komunikasi interpersonal menurut Joseph A. DeVito, yaitu keterbukaan, empati, sikap mendukung, sikap positif, dan kesetaraan. Sikap-sikap tersebut tercermin dalam cara takmir menyampaikan informasi, memberikan perhatian kepada jama’ah, serta membangun hubungan komunikasi yang akrab dan saling menghargai. Berdasarkan model komunikasi interpersonal, takmir masjid menggunakan model komunikasi linier, interaktif, dan transaksional. Model linier terlihat pada penyampaian informasi pengajian secara satu arah, model interaktif ditandai dengan adanya umpan balik dari jama’ah, sedangkan model transaksional tampak dalam interaksi dialogis yang berlangsung secara berkelanjutan. Penerapan sikap positif komunikasi interpersonal yang didukung oleh penggunaan model komunikasi interpersonal secara tepat berkontribusi dalam meningkatkan kedekatan antara takmir dan jama’ah serta mendorong minat jama’ah untuk mengikuti kegiatan pengajian. Kata Kunci: Komunikasi Interpersonal, Takmir Masjid, Minat Jama’ah, Pengajian. ABSTRACT The phenomenon of declining interest among some congregants in attending religious study activities has occurred despite various communication efforts made by mosque administrators (takmir) to invite and inform congregants about mosque programs. The takmir have carried out interpersonal communication efforts such as making direct invitations, greeting congregants, giving personal attention, and opening discussion spaces through mosque forums and WhatsApp groups. However, not all congregants have shown consistent responses to these invitations. Therefore, this study aims to identify the interpersonal communication models employed by mosque administrators in attracting congregants’ interest in participating in religious study activities. This study employs a field research method with a descriptive qualitative approach. Primary data were collected using purposive sampling, involving four informants consisting of two mosque administrators and two congregants. Secondary data were obtained from books, journals, scientific publications, and other relevant sources. Data collection techniques included interviews, observation, and documentation. Data analysis was conducted using the Miles and Huberman model, which consists of data reduction, data display, and conclusion drawing. The theoretical framework of this study is based on interpersonal communication models and the principles of interpersonal communication, specifically the five positive attitudes proposed by Joseph A. DeVito: openness, empathy, supportiveness, positiveness, and equality. The results indicate that the interpersonal communication practiced by mosque administrators in attracting congregants’ interest in attending religious study activities has implemented DeVito’s five positive attitudes of interpersonal communication. These attitudes—openness, empathy, supportiveness, positiveness, and equality—are reflected in the way mosque administrators convey information, provide attention to congregants, and build close, respectful, and mutually appreciative communication relationships. In terms of interpersonal communication models, mosque administrators apply linear, interactive, and transactional communication models. The linear model is evident in one-way dissemination of information about religious study activities, the interactive model is characterized by feedback from congregants, and the transactional model appears in ongoing dialogical interactions. The application of positive interpersonal communication attitudes supported by the appropriate use of interpersonal communication models contributes to strengthening the relationship between mosque administrators and congregants and encourages congregants’ interest in participating in religious study activities. Keywords: Interpersonal Communication, Mosque Takmir, Congregant Interest, Religious Studies.

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