PENGARUH INTERNAL COMUNICATION, WORK MOTIVATION DAN KNOWLEDGE SHARING TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) DALAM PERSPEKTIF BISNIS ISLAM (Studi Pada Karyawan Swasta Generasi Z Lampung)

NUR, ALFIAH KH WULANDARI (2026) PENGARUH INTERNAL COMUNICATION, WORK MOTIVATION DAN KNOWLEDGE SHARING TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) DALAM PERSPEKTIF BISNIS ISLAM (Studi Pada Karyawan Swasta Generasi Z Lampung). Diploma thesis, UIN RADEN INTAN LAMPUNG.

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Abstract

ABSTRAK Perkembangan dunia kerja modern semakin dinamis, terutama bagi karyawan Generasi Z yang bekerja pada sektor swasta di Provinsi Lampung. Generasi Z dikenal adaptif secara digital, namun pada praktiknya masih ditemukan beberapa permasalahan terkait perilaku ekstra peran atau Organizational Citizenship Behavior (OCB). Beberapa karyawan menunjukkan kurangnya inisiatif membantu rekan kerja, rendahnya motivasi untuk berkontribusi melebihi tugas utama, serta belum optimalnya budaya saling berbagi pengetahuan di lingkungan kerja. Padahal, OCB memiliki peran yang penting dalam meningkatkan efektivitas dan kinerja organisasi. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh Internal Communication, Work Motivation, dan Knowledge Sharing terhadap Organizational Citizenship Behavior (OCB) pada karyawan swasta Generasi Z di Provinsi Lampung. Penelitian ini menggunakan pendekatan kuantitatif dengan metode Partial Least Square (PLS). Populasi penelitian adalah karyawan swasta Gen Z, dengan jumlah sampel sebanyak 98 responden yang diperoleh melalui teknik non-probability sampling. Pengumpulan data dilakukan melalui kuesioner digital, dan analisis diolah menggunakan SmartPLS. Hasil penelitian menunjukkan bahwa secara simultan Internal Communication, Work Motivation, dan Knowledge Sharing berpengaruh signifikan terhadap OCB Gen Z dibuktikan dengan nilai F sebesar 134.861 dengan p-value sebesar 0,000. Secara parsial, Internal Communication tidak berpengaruh signifikan terhadap OCB, begitu pula Work Motivation yang memiliki pengaruh kecil dan tidak signifikan. Sementara itu, Knowledge Sharing berpengaruh positif dan signifikan terhadap OCB, serta menjadi variabel dengan kontribusi terbesar dalam mendorong perilaku ekstra peran karyawan Generasi Z di lingkungan kerja swasta Lampung. ABSTRACT The modern work environment has become increasingly dynamic, especially for Generation Z employees working in the private sector in Lampung Province. Although Gen Z employees are digitally adaptive, several issues related to extra-role behavior or Organizational Citizenship Behavior (OCB) are still observed. Some employees show a lack of initiative in helping colleagues, low motivation to contribute beyond their main tasks, and an underdeveloped knowledge-sharing culture. Meanwhile, OCB plays an essential role in improving organizational effectiveness and performance. This study aims to examine and analyze the influence of Internal Communication, Work Motivation, and Knowledge Sharing on Organizational Citizenship Behavior (OCB) among private-sector Generation Z employees in Lampung Province. This research uses a quantitative approach with the Partial Least Square (PLS) method. The population consists of Gen Z privatesector employees, with a sample of 98 respondents selected using a nonprobability sampling technique. Data were collected through an online questionnaire and analyzed using SmartPLS. The results show that simultaneously, Internal Communication, Work Motivation, and Knowledge Sharing significantly affect OCB among Gen Z employees. Partially, Internal Communication does not significantly affect OCB, and Work Motivation also shows a weak and insignificant influence. Meanwhile, Knowledge Sharing has a positive and significant impact on OCB and becomes the strongest contributing factor in enhancing extra-role behavior among Generation Z employees in Lampung’s private sector.

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