PENGARUH AKSES KONTEN DAKWAH TERHADAP PERILAKU BERAGAMA REMAJA WAY DADI SUKARAME BANDAR LAMPUNG

RIDHO, PRATAMA MARORA (2026) PENGARUH AKSES KONTEN DAKWAH TERHADAP PERILAKU BERAGAMA REMAJA WAY DADI SUKARAME BANDAR LAMPUNG. Diploma thesis, UIN RADEN INTAN LAMPUNG.

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Abstract

ABSTRAK Latar belakang penelitian ini muncul dari tingginya minat remaja terhadap konten dakwah digital melalui media sosial, yang diyakini dapat memengaruhi pemahaman dan praktik keagamaan mereka. Penelitian ini menekankan bagaimana remaja mengakses konten dakwah secara rutin, memahami pesan yang disampaikan, dan menerapkannya dalam kehidupan sehari-hari, serta bagaimana hal tersebut berdampak pada kualitas ibadah, konsistensi, dan keterlibatan sosial keagamaan. Adapun penelitian ini bertujuan untuk pengaruh akses konten dakwah terhadap perilaku beragama remaja Way Dadi, Sukarame Bandar Lampung. Penelitian ini adalah penelitian kuantitatif dengan menggunakan pendekatan kuantitatif deksriptif. Teknik sampel yang digunakan teknik total sampling, dengan pengukuran instrumen penelitian yaitu: skala likert. Adapun teknik analisis data yang digunakan adalah teknik analisis statistik deskriptif dan teknik analisis regresi linear sederhana dengan bantuan software IBM SPSS Statistics 25 Hasil penelitian menunjukkan bahwa tingkat akses konten dakwah remaja tergolong tinggi dengan rata-rata skor total 86, di mana remaja mendapatkan konten yang jelas, relevan, rutin diakses, dan diterapkan dalam kehidupan sehari-hari. Perilaku beragama remaja juga tergolong baik, dengan rata-rata skor 78,81, mencakup kualitas ibadah, konsistensi, serta keterlibatan aktif dalam kegiatan keagamaan sosial. Analisis regresi sederhana menunjukkan nilai R = 0,454 yang mengindikasikan hubungan positif sedang antara akses konten dakwah dan perilaku beragama, serta nilai R² = 0,206 yang berarti akses konten dakwah mampu menjelaskan 20,6% variasi perilaku beragama remaja. Koefisien regresi β = 0,812 menunjukkan bahwa setiap peningkatan satu satuan akses konten dakwah meningkatkan perilaku beragama sebesar 0,812, dengan t hitung = 3,014 > t tabel (±1,993) dan signifikansi = 0,005 < 0,05, menegaskan pengaruh yang signifikan. Temuan ini menegaskan peran penting konten dakwah digital dalam membentuk perilaku beragama yang baik pada remaja. Kata Kunci : Akses Konten Dakwah, Perilaku Beragama, Remaja, Media Sosial, Dakwah Digital. ABSTRACT The background to this research stems from the high interest among adolescents in digital da'wah content through social media, which is believed to influence their religious understanding and practice. This study emphasizes how adolescents regularly access da'wah content, understand the messages conveyed, and apply them in their daily lives. This study also examines the impact of da'wah content access on the quality of their worship, consistency, and socio religious involvement. This study aims to examine the influence of da'wah content access on the religious behavior of Way Dadi adolescents. This is a quantitative study using a descriptive quantitative approach. The sampling technique used was total sampling, with a Likert scale as the measurement instrument. Data analysis techniques used were descriptive statistical analysis and simple linear regression analysis using IBM SPSS Statistics 25 software. The results indicate that adolescents' access to da'wah content is high, with an average total score of 86. This indicates that adolescents find content that is clear, relevant, regularly accessed, and applied in their daily lives. Adolescents' religious behavior is also considered good, with an average score of 78.81, encompassing the quality of worship, consistency, and active involvement in social religious activities. A simple regression analysis showed an R value of 0.454, indicating a moderate positive relationship between access to Islamic religious content and religious behavior. An R² value of 0.206 indicates that access to Islamic religious content explains 20.6% of the variation in adolescents' religious behavior. The regression coefficient β of 0.812 indicates that each one-unit increase in access to Islamic religious content increases religious behavior by 0.812. The calculated t-value is 3.014 > t-table (±1.993) and the significance value is 0.005 < 0.05, confirming a significant effect. These findings underscore the important role of digital Islamic religious content in shaping positive religious behavior in adolescents. Keywords: Access to Islamic Preaching Content, Religious Behavior, Youth, Social Media, Digital Preaching.

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