PENGARUH CORPORATE SOCIAL RESPONSIBILITY (CSR) TERHADAP CITRA PERUSAHAAN PT PERTAMINA GEOTHERMAL ENERGY AREA ULUBELU TANGGAMUS DENGAN ENVIRONMENTAL ANXIETY SEBAGAI VARIABEL MEDIASI (Studi Kasus Dampak Lingkungan Asap Panas Bumi terhadap Pertanian Kopi dalam Perspektif Etika Bisnis Islam)

DIA AYU, AGUSTINA (2026) PENGARUH CORPORATE SOCIAL RESPONSIBILITY (CSR) TERHADAP CITRA PERUSAHAAN PT PERTAMINA GEOTHERMAL ENERGY AREA ULUBELU TANGGAMUS DENGAN ENVIRONMENTAL ANXIETY SEBAGAI VARIABEL MEDIASI (Studi Kasus Dampak Lingkungan Asap Panas Bumi terhadap Pertanian Kopi dalam Perspektif Etika Bisnis Islam). Diploma thesis, UIN RADEN INTAN LAMPUNG.

	PDF Download (6MB)
	PDF Restricted to Repository staff only Download (7MB)

Abstract

ABSTRAK Penelitian ini menganalisis pengaruh Corporate Social Responsibility (CSR) terhadap citra perusahaan PT Pertamina Geothermal Energy Area Ulubelu Tanggamus dengan Environmental Anxiety sebagai variabel mediasi, dalam konteks dampak lingkungan aktivitas panas bumi terhadap pertanian kopi, ditinjau dari perspektif Etika Bisnis Islam. Alasan penelitian ini didasarkan pada munculnya kecemasan lingkungan (Environmental Anxiety) masyarakat petani kopi akibat dampak operasional panas bumi yang berpotensi membentuk persepsi negatif terhadap perusahaan, sehingga Corporate Social Responsibility (CSR) diperlukan sebagai instrumen etis dan strategis untuk menekan kecemasan tersebut serta membangun citra perusahaan yang berkelanjutan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 93 petani kopi di Pekon Muara Dua, Kecamatan Ulubelu, Kabupaten Tanggamus, melalui teknik purposive sampling. Analisis data dilakukan menggunakan Structural Equation Modeling–Partial Least Squares (SEM-PLS) dengan perangkat lunak SmartPLS 4. Hasil penelitian menunjukkan bahwa Corporate Social Responsibility (CSR) berpengaruh positif dan signifikan terhadap citra perusahaan serta berpengaruh negatif dan signifikan terhadap Environmental Anxiety. Environmental Anxiety juga berpengaruh negatif dan signifikan terhadap citra perusahaan serta berperan sebagai variabel mediasi parsial. Kesimpulan penelitian ini menunjukkan bahwa pelaksanaan Corporate Social Responsibility (CSR) yang konkret, konsisten, dan merata mampu menurunkan kecemasan lingkungan masyarakat sehingga memperkuat citra perusahaan. Dalam perspektif Etika Bisnis Islam, penguatan niat etis, tanggung jawab lingkungan, dan keadilan distribusi manfaat Corporate Social Responsibility (CSR) menjadi kunci pembentukan citra perusahaan yang positif dan berkelanjutan. ABSTRACT This study analyzes the effect of Corporate Social Responsibility (CSR) on the image of PT Pertamina Geothermal Energy Area Ulubelu Tanggamus with Environmental Anxiety as a mediating variable, in the context of the environmental impact of geothermal activities on coffee farming, reviewed from the perspective of Islamic Business Ethics. The rationale for this study is based on the emergence of environmental anxiety among coffee farmers due to the potential negative impact of geothermal operations on their livelihoods, which could lead to negative perceptions of the company. Therefore, Corporate Social Responsibility (CSR) is needed as an ethical and strategic instrument to alleviate such anxiety and build a sustainable corporate image. This study used a quantitative approach with a survey method of 93 coffee farmers in Pekon Muara Dua, Ulubelu District, Tanggamus Regency, through purposive sampling. Data analysis was performed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 4 software. The results of the study indicate that Corporate Social Responsibility (CSR) has a positive and significant effect on corporate image and a negative and significant effect on Environmental Anxiety. Environmental Anxiety also has a negative and significant effect on corporate image and acts as a partial mediating variable. The conclusion of this study shows that the implementation of concrete, consistent, and equitable Corporate Social Responsibility (CSR) can reduce community Environmental Anxiety, thereby strengthening corporate image. From the perspective of Islamic Business Ethics, strengthening ethical intentions, environmental responsibility, and the equitable distribution of Corporate Social Responsibility (CSR) benefits are key to forming a positive and sustainable corporate image.

Actions (login required)

View Item