PERANCANGAN UI/UX APLIKASI MOBILE E-COMMERCE JAJANAN DI AREA KAMPUS UIN RADEN INTAN LAMPUNG

TIARA, WIDYA ASTUTI (2026) PERANCANGAN UI/UX APLIKASI MOBILE E-COMMERCE JAJANAN DI AREA KAMPUS UIN RADEN INTAN LAMPUNG. Diploma thesis, UIN RADEN INTAN LAMPUNG.

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Abstract

ABSTRAK Perkembangan teknologi informasi mendorong perubahan dalam berbagai aspek kehidupan, termasuk pola transaksi jual beli melalui konsep e-commerce. Di lingkungan Kampus UIN Raden Intan Lampung, aktivitas jual beli jajanan masih dilakukan secara konvensional, sehingga menimbulkan permasalahan seperti keterbatasan informasi lokasi penjual, antrean yang panjang, serta proses pemesanan yang kurang efisien. Oleh karena itu, penelitian ini bertujuan untuk merancang UI/UX aplikasi mobile e-commerce jajanan yang dapat mempermudah mahasiswa dalam mencari, memesan, dan membeli jajanan di area kampus. Penelitian ini menggunakan metode User Centered Design (UCD) dengan pendekatan kualitatif. Pengumpulan data dilakukan melalui observasi, wawancara, dan dokumentasi terhadap mahasiswa serta pelaku UMKM jajanan di area Kampus UIN Raden Intan Lampung. Proses perancangan meliputi tahapan understand context of use, specify user requirements, design solution, dan evaluate design. Desain antarmuka dibuat menggunakan wireframe dan high-fidelity prototype dengan bantuan aplikasi Figma, kemudian dilakukan evaluasi menggunakan metode System Usability Scale (SUS). Hasil penelitian menunjukkan bahwa rancangan UI/UX aplikasi mobile e-commerce jajanan yang dibuat mampu memenuhi kebutuhan pengguna, baik dari sisi mahasiswa sebagai pembeli maupun pelaku UMKM sebagai penjual. Berdasarkan pengujian usability menggunakan SUS, desain aplikasi memperoleh tingkat kegunaan yang baik, sehingga dinilai mudah dipahami, efisien, dan nyaman digunakan. Penelitian ini diharapkan dapat menjadi dasar pengembangan aplikasi mobile e-commerce jajanan di lingkungan kampus serta mendukung digitalisasi UMKM kampus. Kata Kunci: UI/UX, E-Commerce, Aplikasi Mobile, Jajanan Kampus, User Centered Design. ABSTRACT The development of information technology has significantly influenced various aspects of life, including buying and selling activities through e-commerce. In the UIN Raden Intan Lampung campus environment, snack trading activities are still conducted conventionally, resulting in several problems such as limited information about vendor locations, long queues, and inefficient ordering processes. Therefore, this study aims to design the UI/UX of a mobile e-commerce application for campus snacks to facilitate students in searching, ordering, and purchasing snacks within the campus area. This study applies the User Centered Design (UCD) method using a qualitative approach. Data were collected through observation, interviews, and documentation involving students and snack vendors (UMKM) in the UIN Raden Intan Lampung campus area. The design process includes the stages of understanding the context of use, specifying user requirements, designing solutions, and evaluating designs. The interface design was developed using wireframes and high-fidelity prototypes created with Figma and evaluated using the System Usability Scale (SUS) method. The results indicate that the designed UI/UX of the mobile snack e-commerce application meets user needs effectively, both for students as buyers and UMKM vendors as sellers. Based on usability testing using the SUS method, the application design achieved a good usability score, indicating that it is easy to use, efficient, and comfortable for users. This research is expected to serve as a reference for further development of mobile e-commerce snack applications in campus environments and to support the digital transformation of campus UMKM. Keywords: UI/UX, E-Commerce, Mobile Application, Campus Snacks, User Centered Design.

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