PERAN MODAL SOSIAL KEAGAMAAN DALAM PENGEMBANGAN RUMAH MAKAN SAMBEL ALU DI SULTAN AGUNG WAY HALIM KOTA BANDAR LA

WENI, AYU WARDANI (2026) PERAN MODAL SOSIAL KEAGAMAAN DALAM PENGEMBANGAN RUMAH MAKAN SAMBEL ALU DI SULTAN AGUNG WAY HALIM KOTA BANDAR LA. Diploma thesis, UIN RADEN INTAN LAMPUNG.

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Abstract

ABSTRAK Usaha kecil dan menengah (UKM) memiliki peranan penting dalam mendukung pertumbuhan ekonomi di Indonesia. Namun dalam praktiknya, banyak UKM menghadapi keterbatasan akses modal dan jejaring, sehingga membutuhkan dukungan modal sosial untuk mempertahankan dan mengembangkan usaha. Modal sosial ini mencakup : Jaringan sosial keagaman (hubungan timbal balik, solidaritas serta kerjasama), Norma dan nilai (Do’a bersama, amanah, disiplin), serta Trust (kepercayaan sosial). Rumah Makan Sambel Alu menjadi salah satu contoh UKM yang sukses menarik perhatian masyarakat Bandar Lampung. Keunikan produk, pelayanan yang ramah, serta inovasi rasa menjadikan konsumen merasa nyaman. Selain fokus pada kualitas produk, pemilik Rumah Makan Sambel Alu juga menanamkan nilai-nilai keagamaan kepada karyawan, seperti pengajian rutin setiap Jumat, hafalan Al-Qur’an hingga juz 30, serta belajar tahsin untuk memperbaiki bacaan Al-Qur’an. Di samping itu, Rumah Makan Sambel Alu juga menonjolkan nilai sosial melalui berbagai kegiatan, antara lain memberikan pelatihan kepada karyawan, melakukan kunjungan ke panti asuhan di Bandar Lampung, berbagi nasi kotak selama bulan Ramadhan, mendistribusikan bantuan ke Panti Asuhan Mahmudah Kemiling, hingga membagikan 1000 paket sembako dan nasi kotak untuk masyarakat yang membutuhkan bekerja sama dengan lembaga amal. Berdasarkan permasalahan tersebut peneliti memaparkan rumusan masalah, yang pertama, Bagaimana bentuk modal sosial keagamaan Rumah Makan Sambel Alu ? yang kedua Bagaimana peran modal sosial keagamaan dalam pengembangan Rumah Makan Sambel Alu ? Adapun tujuan dari penelitian ini adalah untuk mengetahui bagaimana bentuk modal sosial keagamaan Rumah Makan Sambel Alu, dan untuk mengetahui bagaimana peran modal sosial keagamaan dalam pengembangan Rumah Makan Sambel Alu. Penelitian ini merupakan penelitian lapangan (field research) dengan menggunakan metode kualitatif. Sumber data yang digunakan pada penelitian ini terdiri dari data primer dan data sekunder. Metode pengumpulan data yang digunakan pada penelitian ini berupa observasi, wawancara, dan dokumentasi. Metode analisis data pada penelitian ini yakni dengan cara reduksi data, penyajian data dan verifikasi data. Informan dalam penelitian ini terdiri dari informan kunci yang berjumlah satu orang, Informan utama yang berjumlah dua orang, dan Informan tambahan yang berjumlah lima orang. ABSTRACT Small and medium enterprises (SMEs) play a crucial role in supporting economic growth in Indonesia. However, in practice, many SMEs face limited access to capital and networks, requiring social capital support to maintain and grow their businesses. This social capital includes: Religious social networks (reciprocal relationships, solidarity, and cooperation), Norms and values (joint prayer, trust, discipline), and Trust (social trust). Sambel Alu Restaurant is an example of an SME that has successfully captured the attention of the Bandar Lampung community. Its unique products, friendly service, and innovative flavors make consumers feel comfortable. In addition to focusing on product quality, the owner of Sambel Alu Restaurant also instills religious values in employees, such as regular Friday recitations, memorizing the Qur'an up to Juz 30, and learning tahsin to improve their recitation of the Qur'an. In addition, Rumah Makan Sambel Alu also emphasizes social values through various activities, including providing training to employees, visiting orphanages in Bandar Lampung, sharing boxed meals during the month of Ramadan, distributing aid to the Mahmudah Kemiling Orphanage, and distributing 1,000 basic food packages and boxed meals to people in need in collaboration with charities. This study seeks to answer two main research questions: first, what forms of religious social capital are evident at Sambel Alu Restaurant? Second, what role does religious social capital play in the development of the restaurant? The research aims to identify the specific expressions of religious social capital and analyze its impact on the growth and sustainability of the business. Employing a qualitative field research approach, this study utilizes both primary and secondary data sources. Data were collected through observations, indepth interviews, and document analysis. The informants included one key informant, two main informants, and five additional informants, providing comprehensive insights into the restaurant’s social and religious practices. Data analysis was conducted through data reduction, data presentation, and data verification, ensuring the reliability and validity of the findings. The results reveal that the forms of religious social capital at Sambel Alu Restaurant encompass various community-oriented and employee-focused activities. These include distributing groceries and meal boxes, donations to orphanages and disaster victims, free scholarships at SMK Taruna, free daycare services for employees’ children, the establishment of Sambel Alu Institute for human resourcev empowerment, regular Friday religious gatherings, Qur’an memorization programs, tahsin lessons, and providing free umrah pilgrimage trips for employees who have memorized Juz 30 of the Qur’an. Religious social capital plays a multifaceted role in the development of Sambel Alu Restaurant. It strengthens interpersonal relationships among employees, fosters a trusting relationship with customers, encourages engagement in social and charitable activities, cultivates a positive and supportive workplace culture, and expands the business’s network and social reach. These roles collectively contribute to the sustainability and competitive advantage of the restaurant, highlighting the critical importance of integrating religious social capital into SME development strategies.

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