PENGARUH SHOPPING LIFESTYLE TERHADAP IMPULSE BUYING DENGAN FEAR OF MISSING OUT (FOMO) SEBAGAI VARIABEL MODERASI DALAM PERSPEKTIF ETIKA BISNIS ISLAM (Studi Pada Pengguna Brand Iphone di Bandar Lampung)

SRI, WULANDARI (2025) PENGARUH SHOPPING LIFESTYLE TERHADAP IMPULSE BUYING DENGAN FEAR OF MISSING OUT (FOMO) SEBAGAI VARIABEL MODERASI DALAM PERSPEKTIF ETIKA BISNIS ISLAM (Studi Pada Pengguna Brand Iphone di Bandar Lampung). Diploma thesis, UIN RADEN INTAN LAMPUNG.

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Abstract

ABSTRAK Perkembangan teknologi dan gaya hidup modern membuat masyarakat semakin konsumtif, terutama dalam penggunaan smartphone premium seperti iPhone yang dianggap simbol status sosial. Hal ini memicu perilaku pembelian impulsif yang dipengaruhi dorongan emosional dan tren sosial. Salah satu faktor psikologis utama yang mendorong fenomena ini adalah Fear of Missing Out (FoMO), yaitu rasa takut tertinggal dari tren atau pengalaman yang sedang berlangsung. Penelitian ini bertujuan untuk menguji pengaruh shopping lifestyle terhadap impulse buying, menguji fomo apakah memoderasi hubungan antara shopping lifestyle terhadap impulse buying, serta untuk mengetahui bagaimana pandangan islam terhadap shopping lifestyle, impulse buying dan FoMO konsumen produk Iphone di Bandar Lampung. Penelitian ini bertujuan untuk menganalisis pengaruh shopping lifestyle terhadap impulse buying serta peran Fear of Missing Out (FoMO) sebagai variabel moderasi, ditinjau dari perspektif etika bisnis Islam.Penelitian ini menggunakan pendekatan kuantitatif dengan teknik purposive sampling kepada 96 responden pengguna iPhone di Bandar Lampung. Analisis data dilakukan menggunakan metode Partial Least Square-Structural Equation Modeling (PLSSEM) melalui aplikasi SmartPLS 4. Hasil penelitian menunjukkan bahwa shopping lifestyle berpengaruh positif dan signifikan terhadap impulse buying dengan nilai original sample 0,155 dan p-value 0,032. Selain itu, FoMO memoderasi hubungan tersebut secara positif dan signifikan dengan nilai original sample 0,161 dan p-value 0,047. Dari perspektif etika bisnis Islam, perilaku konsumtif ini bertentangan dengan larangan israf (berlebih-lebihan) dan tabdzir (pemborosan), sehingga diperlukan kesadaran spiritual konsumen serta penerapan nilai etika oleh pelaku bisnis.ABSTRACT The development of technology and modern lifestyles has made society increasingly consumptive, particularly in the use of premium smartphones such as the iPhone, which is often regarded as a symbol of social status. This has triggered impulsive buying behavior influenced by emotional drives and social trends. One of the main psychological factors driving this phenomenon is Fear of Missing Out (FoMO), which refers to the anxiety of being left behind from ongoing trends or experiences. This study aims to examine the effect of shopping lifestyle on impulse buying, to test whether FoMO moderates the relationship between shopping lifestyle and impulse buying, and to explore the Islamic perspective on shopping lifestyle, impulse buying, and FoMO among iPhone consumers in Bandar Lampung. This study aims to analyze the influence of shopping lifestyle on impulse buying, with Fear of Missing Out (FoMO) as a moderating variable, viewed from the perspective of Islamic business ethics.The study employs a quantitative approach with purposive sampling involving 97 iPhone users in Bandar Lampung. Data were analyzed using Partial Least Square–Structural Equation Modeling (PLS-SEM) through the SmartPLS 4 application. The results indicate that shopping lifestyle has a positive and significant effect on impulse buying, with an original sample value of 0.155 and a p-value of 0.032. Furthermore, FoMO was found to positively and significantly moderate the relationship between shopping lifestyle and impulse buying, with an original sample value of 0.161 and a p-value of 0.047. From the perspective of Islamic business ethics, uncontrolled shopping behavior driven by emotional impulses such as FoMO can deviate from sharia principles, especially those prohibiting extravagance (israf) and wastefulness (tabdzir). Therefore, it is crucial for consumers to maintain spiritual awareness in their consumption practices, and for businesses to uphold ethical values in their marketing strategies.

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