IMPLEMENTASI HALAL TOURISM DALAM MENINGKATKAN KESEJAHTERAAN PELAKU UMKM SKALA MIKRO DAN KECIL BERBASIS KEARIFAN LOKAL DI TULANG BAWANG BARAT

NADIRA, Ersani Bahri (2025) IMPLEMENTASI HALAL TOURISM DALAM MENINGKATKAN KESEJAHTERAAN PELAKU UMKM SKALA MIKRO DAN KECIL BERBASIS KEARIFAN LOKAL DI TULANG BAWANG BARAT. Masters thesis, UIN RADEN INTAN LAMPUNG.

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Abstract

ABSTRAK Penelitian ini bertujuan untuk melihat bagaimana penerapan konsep halal tourism dalam meningkatkan kesejahteraan para pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) skala mikro dan kecil yang berbasis kearifan lokal di Kabupaten Tulang Bawang Barat. Fokus utama penelitian ini 10 pelaku UMKM berbasis kearifan lokal di Kabupaten Tulang Bawang Barat yang ikut merasakan sendiri dampak dari Halal Tourism yaitu pelaku Suvenir Atu Q, Rumah Makan Q Yay, Keripik Pisang Melati, Izzul Jaya, Dapur Bundoz, Purun Danau Gedung Ratu, Fatih Kuliner Tubaba, Madu Ruqyah AZ Zikri, Rahmat Kopi, Gendis Ayu Jahe Serta Dinas Koperasi, Perindustrian, dan Perdagangan. Pendekatan yang digunakan dalam penelitian ini adalah kualitatif dengan pendekatan fenomenologi dengan pengumpulan data melalui wawancara, observasi, dan dokumentasi terhadap pelaku usaha serta instansi terkait. Hasil penelitian menunjukkan bahwa peran implementasi halal tourism mampu memberikan dampak positif dalam bentuk peningkatan penghasilan, perluasan pasar, serta kesadaran masyarakat terhadap pentingnya produk halal. Selain itu, pelaku UMKM juga mulai mengintegrasikan nilai-nilai syariah dalam aktivitas usaha mereka, seperti menjaga kebersihan, kejujuran, dan pelayanan yang ramah. Namun, terdapat tantangan yang dihadapi, seperti kurangnya pemahaman tentang standar halal, keterbatasan modal, dan akses pasar yang masih terbatas. Untuk itu, diperlukan dukungan dari pemerintah daerah dan lembaga terkait dalam bentuk pelatihan, promosi wisata halal, dan pendampingan usaha. Dengan memanfaatkan kekayaan kearifan lokal dan potensi wisata yang ada, pengembangan halal tourism diharapkan dapat menjadi strategi yang efektif dalam meningkatkan kesejahteraan masyarakat di Tulang Bawang Barat. Kata Kunci : Halal Tourism, UMKM, Kearifan Lokal, Kesejahteraan, Tulang Bawang Barat vi ABSTRACT This study want to see how the application the concept of halal tourism in improving the welfare of micro, small, and medium scale Micro, Small, and Medium Enterprises (UMKM) based on local wisdom in Tulang Bawang Barat Regency. The main focus of this research is 10 UMKM actors based on local wisdom in Tulang Bawang Barat Regency who have experienced the impact of Halal Tourism themselves, namely : Suvenir Atu Q, Rumah Makan Q Yay, Keripik Pisang Melati, Izzul Jaya, Dapur Bundoz, Purun Danau Gedung Ratu, Fatih Kuliner Tubaba, Madu Ruqyah AZ Zikri, Rahmat Kopi and Gendis Ayu Jahe. The approach used in this study is qualitative with a phenomenological approach with data collection through interviews, observations, and documentation of business actors and related agencies. The results of the study show that the role of halal tourism implementation is able to have a positive impact in the form of increasing income, expanding the market, and public awareness of the importance of halal products. In addition, UMKM actors have also begun to integrate sharia values in their business activities, such as maintaining cleanliness, honesty, and friendly service. However, there are challenges faced, such as a lack of understanding of halal standards, limited capital, and limited market access. For this reason, support from local governments and related institutions is needed in the form of training, halal tourism promotion, and business assistance. By utilizing the wealth of local wisdom and existing tourism potential, the development of halal tourism is expected to be an effective strategy in improving the welfare of the people in Tulang Bawang Barat. Keywords : Halal Tourism, UMKM, Local Wisdom, Welfare, West Onion Bone vii viii ُ ُصَّخَ وــــــــــــ ُ ـلما ُ ُفِدْ َيَ ا َذَه ُُثْحَ ب ْ ما ُ َ ل ِ ا ُ ِ ة َ سا َ ر ِ د ُ ِ ة َّ ي ِ ف ْ ي َ ك ُ ِقيِب ْطَث ُ ِ موُهْفَم ُِل َ لََحْ ما ُ ِ ةَحا َ ي ِ ّ سو ِ ن ُ ِف ُ ِري ِو ْطَث ُ ِ ة َ ي ِ هاَف َ ر ُِباَ ْ صَْأ ُ ِ عيِرا َشَ م ْ ما ُ ِ ةَيرِ غ َّطما ُ ِ ة َطِ ّ سَ وَت ُ م ْ ما َ و اًداَن ِ ت ْ سا ُ َ ل ِ ا ُ ِ ةَ ْ كِْحْ ما ُ ِ ة َّ ي ِ ّ و َحَ م ْ ما ُ ِف ُ ِ ةَل َطْن ِ م ُْ جْه َ لَوُث ُْ جْها َ وُ ب ُِب ْ رَغ ْ ما ُ ِ ة َّ ي . ُُ زِ ّ ك َ ر ُ ي َ و ا َذَه ُُثْحَ ب ْ ما ٍُ ْكَشِب ُ ٍ ّ ِسا َ سَأ ُ َلَػ 10 ُِباَ ْ صَْأ ُ ِ عيِرا َشَ م ْ ما ُ ِ ةَيرِ غ َّطما ُ ِ ة َطِ ّ سَ وَت ُ م ْ ما َ و ُ ِ ة َّ ي ِ ّ و َحَ م ْ ما ُ ِف ُ ِ ةَل َطْن ِ م ُْ جْه َ لَوُث ُْ جْها َ وُ ب ُ ِ ة َّ يِب ْ رَغ ْ ما ُ َني ِ َّ لَّا او ُ رَّثَأَث ا َذَ ِبِ ، ِ موُهْف َ م ْ ما ُْ ُ هَ و : ُُعو ُ ْشَْم ” وُثَأ و ُ ي ِ ك ” ُ َ يا َدَه ْ و ِ ن ، ِ ةَّ يِر َ كَ ْ ذِ ّتما ُ ُ مَؼ ْطَم َ و ” ُْيَ ي ” ُ ِتَ لَوُ ك ْ أ َ م ْ و ِ ن ، ِ ة َّ ي ِ ّ و َحَ م ْ ما ُُعو ُ ْشَْم َ و ” ُ ِت َ لَي ِ م ” ُ ِقِ ئاَك َ رِ م ،ِز ْ و َ م ْ ما ُُعو ُ ْشَْم َ و ” ُ ْلو ُ زي ِ ا ُ َ يا َخ ” ُ ِتَ لَوُ ك ْ أ َ م ْ و ِ ن ، ِ ة َّ ي ِ ّ و َحَ م ْ ما ُُعو ُ ْشَْم َ و ” ُْزوُدْهوُ ب ” ُ ِتَ لَوُ ك ْ أ َ م ْ و ِ ن ا ، ِ ة َّ ي ِ ّ و َحَ م ْ م ُُعو ُ ْشَْم َ و ” ُْنو ُ روُ ب ُ ْ و َنَاَد ُْ جْهوُدي ِح وُثا َ ر ” ُ ِتَ لَوُ ك ْ أ َ م ْ و ِ ن ، ِ ة َّ ي ِ ّ و َحَ م ْ ما ُُعو ُ ْشَْم َ و ” ُ ِحِ ثاَف ُْيرِ ني ِ موُ ك ُ َ بَ َ بَوُث ” ُ ِتَ لَوُ ك ْ أ َ م ْ و ِ ن ُ ِ ة َّ ي ِ ّ و َحَ م ْ ما ( ُْنِ م ُ ِتا َجَتْن ُم ُ ْسوُ با َجْ ما ُْؽْها َ و ْ وي ِ ّ سما َ و )، ُُل َ سَغ ُ َة َّ يَك ُ ر " ُ ُ رَ ك َّ لَّا "، ُ َ و " ُ ُ ةَ ْحَْ ر ُ ِبوُ ك "، ُ َ و " ُ ْسي ِدْني ِح وُ يَأ ُ ِها َخ ". ُ َنَ كَ ُُ جْ َّنَّها ُ ُمَدْخَت ْ سُ م ْ ما ُ ِف ا َذَه ُِثْحَ ب ْ ما ا ًجْ َنَ ا ًّ ي ِغ ْ وَه ُ َ عَم ُ ٍ جْ َنَ ٍُ ّيِر ِ ها َظ ُ ُموُل َ ي ُ َلَػ ُ ِ عْ َجَ ُ ِتَنَا َ ي َ ب ْ ما ُْنِ م ُِل َ لَِخ ُ ِت َ لََ باَل ُ م ْ ما ُ ِتا َظَح َ لَُ م ْ ما َ و ُ ِقي ِ ث ْ وَّتما َ و ُْنِ م ُ ِتاَه ِجْ ما ُ ِ َ لِ ػاَف ْ ما ُ ِف ُِلا َجَم ُِلا َ ْ عَْ ْ لْا ُ ِتاَه ِجْ ما َ و ُ ِ ة َطِبَث ْ ر ُ م ْ ما اَ ِبِ . ُ لُدَث ُُ جِ ئاَتَه ُِثْحَ ب ْ ما ُ َلَػ ُ َّنَأ َُقيِب ْطَث ُِل َ لََحْ ما ُ ِ ةَحا َ ي ِ ّ سو ِ ن ُ ُنِكْ مُ ي ُْنَأ ُ َنو ُك َ ي ُُ َ ل ٌُيرِ ثْأَث ُ ي ِباَيج ِ ا ُ ِف ُِ ْكَش ُ ِ ةَد َ يِز ُِلْخَّلدا ُ ِ عي ِ سْ وَث َ و ُِقو سما ُ ِ ةَد َ يِز َ و ُ ِيْغ َ و ْ ما ُ ِ ّما َؼ ْ ما ُ ِ ة َّ ي ِ ّ َ هَأِب ُ ِتا َجَتْن ُ م ْ ما ُِل َ لََحْ ما . ُ ِ ةَفا َض ِ ْ لَ ِبَ ُ َ ل ِ ا ، َ ِلَِذ ُْتَأ َدَ ب ُ ُ عيِرا َشَ م ْ ما ُُةَيرِ غ َّطما ُ ُ ة َطِ ّ سَ وَت ُ م ْ ما َ و ُ ِف ُ ِجْمَد ُ ِ َ يِ ك ُ ِ ةَؼيِ َّشْما ُ ِ ة َّ ي ِ م َ لَْ س ِ ْ لَا ُ ِف ا َ ِتَِط ِ شْ وَأ ، ِ ةَّ يِرا َجِ ّتما ُْث ِ م َُل ُ ِ ظاَف ِحْ ما ُ َلَػ ُ ِ ةَفا َظَّنما ُ ِ ةَها َمَ ْ لْا َ و ُ ِ ةَم ْدِخْ ما َ و ُ ِ ةَّ ي ِ ّد ُ و ْ ما . ُ َ عَم َ و ، َ ِلَِذ َُكا َ نُه ٌُتَ ي ِ ّدَ َ تَ ُ ُبِ َ يج ،ا َ ُتَِ َجَا َ وُم َُلْث ِ م ُ ِ مَدَػ ُ ِ مْهَف ُ ِيرِيا َؼَم ، ِل َ لََحْ ما ُ ِ ةَّ ي ِ دوُدْحَم َ و ُ ِسْأ َ ر ، ِلا َ م ْ ما ُ ِ دو ُ يُك َ و ُِلو ُ ضُ و ْ ما ُ َ ل ِ ا ُِقا َ و ْ سَ ْ لْا . ، َ ِلَِ ِلَّ َُكا َ نُه ُ ٌ ةَخا َح ُ َ ل ِ ا ُ ٍ ْ عَد ُْنِ م ُ ِتا َمو ُكُحْ ما ُ ِ ة َّ ي ِ ّ و َحَ م ْ ما ُ ِتا َ سَّ سَؤ ُ م ْ ما َ و ُ ِتا َذ ُ ِ َ لِ ّطما ُ ِف ُِ ْكَش ، ِبيِرْدَث ُ ِيِو ْ رَ ت َ و ُ ِ ةَحا َ ي ِ ّ سما ، ِل َ لََحْ ما ُ ِ ة َدَػا َ سُم َ و ُِلا َ ْ عَْ ْ لْا ُ ِ ةَّ يِرا َجِ ّتما . ُْنِ م ُِل َ لَِخ ُ ِ ةَداَف ِ ت ْ س ِلَا ُْنِ م ُ ِ ة َ و ْ رَث ُ ِ ةَ ْ كِْحْ ما ُ ِ ة َّ ي ِ ّ و َحَ م ْ ما ُ ِتَنَ َكَْم ِ ْ لَا َ و ُ ِ ة َّ ي ِحا َ ي ِ ّ سما ، ِ ة َّ ي ِ ما َحْ ما ُْنِ م ُ ِ عَّك َ وَت ُ م ْ ما ُْنَأ ُ َنو ُك َ ي ُ ُ ري ِو ْطَث ُ ِ ةَحا َ ي ِ ّ سما ُِل َ لََحْ ما ُ ًة َّ ي ِجي ِ ثاَ ِتِ ْ سا ًُ َ لا َّؼَف ُ ِف ُِيِ سْ َ تَ ُ ِ ة َ ي ِ هاَف َ ر ُ ِ ع َ مَت ْجُ م ْ ما ُ ِف ُْ جْه َ لَوُث ُْ جْها َ وُ ب ُ ِ ة َّ يِب ْ رَغ ْ ما . ُُتا َ م ِ َكَْ ما ُ ُ ة َّ ي ِ سي ِ ئ َّ رما : ُ ُل َ لََحْ ما ، ِ ةَحا َ ي ِ ّ سو ِ ن ُ ُ عيِرا َشَ م ْ ما ُُةَيرِ غ َّطما ، ُ ة َطِ ّ سَ وَت ُ م ْ ما َ و ُ ُ ةَ ْ كِْحْ ما ، ُ ة َّ ي ِ ّ و َحَ م ْ ما ، ُ ة َّ ي ِ هاَف ْ رمَأ ُْ جْه َ لَوُث ُْ جْها َ وُ ب ُ ُ ة َّ ي

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