THE PERSPECTIVES OF FIFTH-SEMESTER STUDENTS OF ENGLISH EDUCATION UIN RADEN INTAN LAMPUNG ON THE ROLE OF YOUTUBE BEAUTY VLOGS AS A MEDIA FOR VOCABULARY ACQUISITION

Asyifa, Dela Sandra (2025) THE PERSPECTIVES OF FIFTH-SEMESTER STUDENTS OF ENGLISH EDUCATION UIN RADEN INTAN LAMPUNG ON THE ROLE OF YOUTUBE BEAUTY VLOGS AS A MEDIA FOR VOCABULARY ACQUISITION. Diploma thesis, UIN RADEN INTAN LAMPUNG.

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Abstract

ABSTRACT This study explores the perspectives of fifth-semester students from the English Education Department at UIN Raden Intan Lampung regarding the use of YouTube beauty vlogs as a medium for English vocabulary acquisition. The background stems from the increasing use of digital media such as YouTube, where beauty vlogs not only provide entertainment but also offer potential as authentic language learning resources. Vocabulary knowledge is essential for mastering the four language skills, listening, speaking, reading, and writing. A qualitative approach was employed, with primary data collected through semi-structured interviews involving students who regularly watch beauty vlogs on YouTube. The interview guide was developed based on the theories of Patton and Moleong to explore students' perspectives in depth. To support the interview findings, Likert Scale questionnaires were also distributed, drawing on the mass communication effect theory and covering cognitive, affective, and behavioral dimensions. The findings revealed that most participants held positive views about the use of beauty vlogs in vocabulary learning. They reported feeling more motivated and engaged, and found it easier to learn new vocabulary in context through content that aligns with their personal interests. These results suggest that YouTube beauty vlogs can serve as relevant alternative media for vocabulary acquisition. They not only support vocabulary development but also foster learner autonomy and emotional involvement in the learning process. Consequently, educators and material developers are encouraged to integrate popular digital content relevant to students' lives to enhance vocabulary learning in meaningful and engaging ways. Keywords: beauty vlogs, mass communication, media, students perspective, vocabulary acquisition, YouTube.

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