DINAMIKA PSIKOLOGIS FRUGAL LIFESTYLE PADA PASANGAN MUDA YANG SUDAH MENIKAH

KAFITA, ROHMAH ELFAZA (2025) DINAMIKA PSIKOLOGIS FRUGAL LIFESTYLE PADA PASANGAN MUDA YANG SUDAH MENIKAH. Diploma thesis, UIN Raden Intan Lampung.

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Abstract

ABSTRAK Penelitian ini bertujuan mengkaji dinamika psikologis frugal lifestyle pada pasangan muda yang sudah menikah di Kecamatan Punggur, Kabupaten Lampung Tengah. Frugal lifestyle dipahami sebagai gaya hidup hemat yang dijalankan secara sadar, rasional, dan terencana, dengan mempertimbangkan nilai, fungsi, serta tujuan jangka panjang dalam aspek finansial dan keberlanjutan hidup berkeluarga. Penelitian ini dilatarbelakangi oleh meningkatnya tekanan ekonomi serta tantangan dalam mengelola keuangan rumah tangga di tengah godaan konsumerisme. Pendekatan yang digunakan adalah kualitatif fenomenologis dengan tiga pasangan muda sebagai subjek. Data dikumpulkan melalui wawancara mendalam dan triangulasi sumber, lalu dianalisis menggunakan coding tematik dengan bantuan NVivo. Hasil penelitian menunjukkan dinamika psikologis mencakup: (1) aspek kognitif berupa kesadaran dan keyakinan akan pentingnya hidup hemat; (2) aspek afektif berupa perasaan bangga, puas, dan tertekan; serta (3) aspek konatif berupa perilaku konkret seperti mencatat pengeluaran, menawar harga, dan memprioritaskan kebutuhan. Faktor pendorongnya meliputi latar belakang keluarga, pengalaman masa lalu, ketidakpastian ekonomi, dan tujuan bersama. Frugal lifestyle disimpulkan sebagai strategi psikologis yang memperkuat ketahanan pasangan muda dalam membangun kehidupan rumah tangga yang stabil dan berkelanjutan. Kata Kunci: frugal lifestyle, pasangan muda, dinamika psikologis, pernikahan, manajemen keuangan keluarga. ABSTRACT This study aims to examine the psychological dynamics of frugal lifestyle among young married couples in Punggur District, Central Lampung Regency. Frugal lifestyle is understood as a conscious, rational, and planned way of living that prioritizes value, function, and long-term goals in both financial and family sustainability aspects. This research is motivated by increasing economic pressures and challenges in managing household finances amid modern consumerism. A qualitative phenomenological approach was used, involving three young married couples as participants. Data were collected through in-depth interviews and source triangulation, then analyzed using thematic coding with the help of NVivo software. The results reveal that psychological dynamics consist of: (1) cognitive aspects such as awareness and beliefs about the importance of frugal living; (2) affective aspects including feelings of pride, satisfaction, and pressure; and (3) conative aspects reflected in behaviors such as recording expenses, bargaining, and prioritizing needs over wants. Contributing factors include family background, past experiences, economic uncertainty, and shared future goals. The study concludes that frugal lifestyle is not merely an economic choice but a psychological strategy that strengthens young couples’ resilience in building a stable and sustainable household life. Keywords: frugal lifestyle, young couples, psychological dynamics, marriage, household financial management.

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