PENGARUH GREEN PERCEIVED QUALITY DAN GREEN MARKETING TERHADAP PURCHASE INTENTION PADA TRANSPORTASI RAMAH LINGKUNGAN DALAM PERSPEKTIF MANAJEMEN BISNIS ISLAM (Studi Pengguna Sepeda Listrik di Kota Bandar Lampung)

Fahrur, Roziqin and Ahmad, Habibi and Heni, Verawati PENGARUH GREEN PERCEIVED QUALITY DAN GREEN MARKETING TERHADAP PURCHASE INTENTION PADA TRANSPORTASI RAMAH LINGKUNGAN DALAM PERSPEKTIF MANAJEMEN BISNIS ISLAM (Studi Pengguna Sepeda Listrik di Kota Bandar Lampung). BADAN PENELITIAN DAN PENGEMBANGAN DAERAH JURNAL INOVASI PEMBANGUNAN.

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Abstract

ABSTRAK Penelitian ini bertujuan untuk menganalisis pengaruh green perceived quality dan green marketing terhadap niat beli (purchase intention) pada transportasi ramah lingkungan, khususnya sepeda listrik, dalam perspektif manajemen bisnis Islam. Di tengah meningkatnya kesadaran akan isu lingkungan, penggunaan sepeda listrik sebagai alternatif transportasi yang berkelanjutan semakin populer. Penelitian ini menggunakan pendekatan kuantitatif dengan pengumpulan data melalui kuesioner yang disebarkan yang berjumlah responden sebanyak 100 orang. Untuk uji statistik dan pengolahan data dilakukan dengan menggunakan Partial Least Square (SmartPLS versi 4). Hasil penelitian menunjukkan bahwa: (1) Green Perceived Quality berpengaruh positif dan signifikan terhadap Purchase Intention. (2) Green Marketing berpengaruh positif dan signifikan terhadap Purchase Intention. Kata kunci: green perceived quality, green marketing, purchase intention, transportasi ramah lingkungan, sepeda listrik, manajemen bisnis Islam, Bandar Lampung. ABSTRACT This research aims to analyze the influence of green perceived quality and green marketing on purchase intention for environmentally friendly transportation, especially electric bicycles, from an Islamic business management perspective. Amid increasing awareness of environmental issues, the use of electric bicycles as a sustainable transportation alternative is increasingly popular. This research uses a quantitative approach by collecting data through questionnaires distributed to a total of 100 respondents. Statistical tests and data processing were carried out using Partial Least Square (SmartPLS version 4). The research results show that: (1) Green Perceived Quality has a positive and significant effect on Purchase Intention. (2) Green Marketing has a positive and significant effect on Purchase Intention. Keywords: green perceived quality, green marketing, purchase intention, environmentally friendly transportation, electric bicycles, Islamic business management, Bandar Lampung.

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