DETERMINANTS OF REPURCHASE INTENTION: AN ISLAMIC BUSINESS ETHICS PERSPECTIVE

M., Samsul Ma’arif DETERMINANTS OF REPURCHASE INTENTION: AN ISLAMIC BUSINESS ETHICS PERSPECTIVE. GOODWOOD : Jurnal Akuntansi, Keuangan dan Manajemen.

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Abstract

ABSTRAK Pengalaman pelanggan memainkan peran penting dalam menentukan niat beli ulang, terutama dalam konteks bisnis berbasis etika Islam. Penelitian ini bertujuan untuk menganalisis pengaruh pengalaman sensorik, emosional, dan sosial terhadap niat beli ulang konsumen produk perawatan kulit Skintific di Kota Bandar Lampung. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan teknik non-probability sampling, melibatkan 104 responden yang telah menggunakan produk tersebut. Analisis data dilakukan menggunakan statistik deskriptif dan Partial Least Squares (PLS). Hasil penelitian menunjukkan bahwa semua dimensi pengalaman pelanggan memiliki pengaruh positif dan signifikan terhadap niat beli ulang. Simpulan dari penelitian ini menegaskan pentingnya pengalamanَpelangganَdalamَmembangunَloyalitasَmerek.َImplikasıَ bagi pengetahuan menunjukkan bahwa integrasi prinsip-prinsip etika Islam dalam strategi pemasaran dapat meningkatkan pengalaman pelanggan dan, pada gilirannya, niat beli ulang. Penelitian ini memberikan wawasan baru tentang bagaimana pengalaman konsumen dapat dikelola dalam konteks bisnis yang berlandaskan nilai-nilai agama. KATA KUNCI: Costumer experience, sensory experience, emotional experience, social experience, repurchase intention. etika bisnis islam. ABSTRACT 2 Customer experience plays an important role in determining repurchase intention, especially in the context of Islamic ethics-based business. This study aims to analyze the influence of sensory, emotional, and social experiences on consumers' repurchase intention of Skintific skincare products in Bandar Lampung City. The research method used is a quantitative approach with a non- probability sampling technique, involving 104 respondents who have used the product. Data analysis was carried out using descriptive statistics and Partial Least Squares (PLS). The results showed that all dimensions of customer experience have a positive and significant influence on repurchase intention. The conclusion of this study confirms the importance of customer experience in building brand loyalty. Implications for knowledge indicate that the integration of Islamic ethics principles in marketing strategies can improve customer experience and, in turn, repurchase intention. This study provides new insights into how consumer experience can be managed in a business context based on religious values. Keywords: Sensory Experience, Emotional Experience, Social Experience, Repurchase Intention, Islamic Business Ethics.

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