MANAJEMEN STRATEGI DALAM MEMBINA CALON JAMAAH HAJI DI KEMENTRIAN AGAMA KABUPATEN LAHAT SUMATERA SELATAN

M., MUJIBURRAHMAN TJ. (2025) MANAJEMEN STRATEGI DALAM MEMBINA CALON JAMAAH HAJI DI KEMENTRIAN AGAMA KABUPATEN LAHAT SUMATERA SELATAN. Diploma thesis, UIN Raden Intan Lampung.

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Abstract

ABSTRAK MANAJEMEN STRATEGI DALAM MEMBINA CALON JAMAAH HAJI DI KEMENTRIAN AGAMA KABUPATEN LAHAT Oleh : M. MUJIBURRAHMAN TJ. Manajemen strategi dalam membina calon jamaah haji di Kementerian Agama Kabupaten Lahat merupakan suatu pendekatan sistematis dan terencana untuk meningkatkan kualitas pembinaan dan kesiapan calon jamaah haji. Penelitian ini merupakan penelitian kualitatif, dalam penelitian ini terdapat 2 sub yang akan diteliti lebih dalam yakni: implementasi manajemen strategi dalam pembinaan calon jamaah haji dan faktor pendukung dan penghambat dalam pelaksanaan manajemen strategi dalam pembinaan calon jamaah haji. Data dikumpulkan dengan menggunakan beberapa cara yang dianggap relevan dengan penelitian, di antaranya observasi, wawancara, dokumentasi. Jumlah informan dalam penelitian ini adalah 5 orang. Hasil penelitian menunjukan bahwa pembinaan calon jamaah haji dilakukan melalui pelatihan dan bimbingan yang tujuannya untuk meningkat kesiapan calon jamaah haji baik secara fisik, mental dan lainnya. kegiatan pembinaan dilakukan menggunakan fungsi manajemen yaitu perencanaan, pengorganisasian, pelaksanaan, pengawasan dan evalusi. Kesimpulam dalam penelitian adalah implementasi manajemen strategi dalam membina calon jamaah haji melalui proses Panjang yaitu formulasi strategi, implementasi strategi dan evalusia strategi. Factor pendukung nya adalah adanya kolaborasi yang bai kantar stakeholder sedangkan factor penghambat pelaksanaan pembinaan adalah calon jamaah haji yang sulit dihubungi. Penelitian ini memberikan rekomendasi bagi Kementerian Agama Kabupaten Lahat untuk terus meningkatkan program pembinaan melalui inovasi dan adaptasi terhadap perubahan serta kebutuhan calon jamaah haji. Kata Kunci : Manajemen Strategi, Pembinaan, Haji. ABSTRACT STRATEGIC MANAGEMENT IN GUIDING PROSPECTIVE HAJJ PILGRIMAGES AT THE MINISTRY OF RELIGIOUS AFFAIRS LAHAT DISTRICT By : M. MUJIBURRAHMAN TJ. Strategic management in fostering prospective hajj pilgrims at the Ministry of Religion of Lahat Regency is a systematic and planned approach to improve the quality of guidance and readiness of prospective hajj pilgrims. This research is a qualitative research, in this research there are 2 sub-sections that will be studied in more depth, namely: implementation of strategic management in the development of prospective hajj pilgrims and supporting and inhibiting factors in the implementation of strategic management in the development of prospective hajj pilgrims. Data were collected using several methods that were considered relevant to the research, including observation, interviews, documentation. The number of informants in this study was 5 people. The results of the study indicate that the development of prospective hajj pilgrims is carried out through training and guidance which aims to increase the readiness of prospective hajj pilgrims both physically, mentally and others. Development activities are carried out using management functions, namely planning, organizing, implementing, supervising and evaluating. The conclusion in the study is the implementation of strategic management in developing prospective hajj pilgrims through a long process, namely strategy formulation, strategy implementation and strategy evaluation. The supporting factor is the existence of good collaboration between stakeholders, while the inhibiting factor in the implementation of development is that prospective hajj pilgrims are difficult to contact. This study provides recommendations for the Ministry of Religion of Lahat Regency to continue to improve the coaching program through innovation and adaptation to changes and the needs of prospective Hajj pilgrims. Keywords :Strategy Management, Coaching, Hajj

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