PENGARUH TRUST DAN PERCEIVED EASE OF USE TERHADAP REPURCHASE INTENTION YANG DIMEDIASI OLEH PERCEIVED OF USEFULNESS DALAM PERSPEKTIF BISNIS ISLAM (Studi Pada Pengguna E-commerce Tokopedia Di Kota Bandar Lampung )

SRI, ARUM SAPUTRI (2024) PENGARUH TRUST DAN PERCEIVED EASE OF USE TERHADAP REPURCHASE INTENTION YANG DIMEDIASI OLEH PERCEIVED OF USEFULNESS DALAM PERSPEKTIF BISNIS ISLAM (Studi Pada Pengguna E-commerce Tokopedia Di Kota Bandar Lampung ). Diploma thesis, UIN RADEN INTAN LAMPUNG.

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Abstract

ABSTRAK Seiring dengan perkembangan teknologi memberikan banyak kemudahan bagi masyarakat dalam melakukan aktivitasnya termasuk kemudahan dalam bertransaksi jual beli. Perkembangan internet sekarang semakin lama semakin canggih dan terus berkembang. Adanya teknologi ini sangat membantu keuntungan perekonomian pedagang karena memiliki manfaat yang didapat sangat banyak. Perkembangan tersebut menjadikan banyaknya e-commerce yang bermunculan di Indonesia yang menawarkan produk baik barang maupun jasa. Tokopedia menjadi situs e-commerce yang paling banyak dikunjungi di Indonesia pada tahun 2014-2023. Tujuan penelitian ini adalah untuk mengetahui Pengaruh Trust Dan Perceived Ease Of Use Terhadap Repurchase Intention Yang Dimediasi Oleh Perceived Of Usefulness Dalam Perspektif Bisnis Islam Studi Pada Pengguna E-commerce Tokopedia Di Kota Bandar Lampung. Jenis penelitian ini adalah deskriptif. Sampel dari penelitian ini adalah 100 Responden yang pernah menggunakan aplikasi e�commerce Tokopedia. Teknik analisis yang digunakan adalah analisis kuantitatif dengan bantuan aplikasi SmartPLS (Part Least Square). Hasil Penelitian ini menunjukan bahwa Trust dan Perceived ease of use berpengaruh positif dan signifikan terhadap Repurchase Intention. Trust dan Perceived ease of use berpengaruh positif dan signifikan terhadap Perceived Of Usefulness, Perceived Of Usefulness berpengaruh positif dan signifikan terhadap Repurchase Intention. Perceived Of Usefullness positif dan signifikan berperan sebagai variable mediasi yaitu memediasi pengaruh tidak langsung Trust dan Perceived ease of use terhadap Repurchase Intention. Hasil penelitian ini menunjukan bahwa Trust dan Perceived Ease Of Use terhadap Repurchase Intention yang dimediasi Perceived Of Usefulness Dalam Perspektif Bisnis Islam. Kata Kunci : Trust, Perceived Ease Of Use, Repurchase Intention, Perceived Of Usefulness iii ABSTRACT Along with the development of technology, it provides many conveniences for the community in carrying out their activities, including ease in buying and selling transactions. The development of the internet is now increasingly sophisticated and continues to grow. The existence of this technology is very helpful for traders' economic benefits because it has very many benefits. This development has made many e-commerce that have sprung up in Indonesia that offer products both goods and services, such as Tokopedia, Shopee, Bukalapak, Blibli, Lazada and so on. Tokopedia is the most visited e�commerce site in Indonesia in 2014-2023. The purpose of this study is to determine the effect of Trust and perceived ease of use on Repurchase Intention mediated by perceived usefulness in an Islamic economic perspective study on Tokopedia e�commerce users in Bandar Lampung City. This type of research is descriptive and associative. The sample of this study was 100 respondents who had used the Tokopedia e-commerce application. The analysis technique used is quantitative analysis with the help of the SmartPLS (Part Least Square). The results of this study show a positive and significant influence on Trust on Repurchase Intention, Perceived ease of use has a positive and significant effect on Repurchase Intention. Trust has a positive and significant effect on Perceived Of Usefulness, Perceived ease of use has a positive and significant effect on Perceived Of Usefulness. Perceived Of Usefulness has a positive and significant effect on Repurchase Intention. Perceived Of Usefullness positively and significantly acts as a mediating variable, namely mediating the indirect influence of Trust and Perceived ease of use on Repurchase Intention. The results of this study show that Trust and Perceived Ease Of Use towards Repurchase Intention mediated Perceived Of Usefulness In Islamic Economic Perspective. Keywords : Trust, Perceived Ease Of Use, Repurchase Intention, Perceived Of Usefulness

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