PENGARUH LIFESTYLE, BRAND IMAGE, DAN PRICE TERHADAP BUYING INTEREST CONSUMER PADA PAKAIAN THRIFT DI BANDAR LAMPUNG DALAM PERSPEKTIF ISLAM (STUDI PADA KONSUMEN THRIFT JEONJA DI BANDAR LAMPUNG)

Asmaul, Husna (2023) PENGARUH LIFESTYLE, BRAND IMAGE, DAN PRICE TERHADAP BUYING INTEREST CONSUMER PADA PAKAIAN THRIFT DI BANDAR LAMPUNG DALAM PERSPEKTIF ISLAM (STUDI PADA KONSUMEN THRIFT JEONJA DI BANDAR LAMPUNG). Diploma thesis, UIN Raden Intan Lampung.

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Abstract

ABSTRAK Era sekarang ini pakaian atau dunia fashion sangat dekat dengan kehidupan kita, karena merupakan sebuah kebutuhan utama dalam hal bersosial. Di zaman modern sekarang ini kita tahu gaya fashion selalu berubah dan terus berkembang. Pakaian tidak lagi sekedar dilihat dari manfaat atau nilai gunanya saja, namun apa yang dikonsumsi melambangkan status, prestise, ekspresi gaya untuk meneguhkan identitas seseorang. Semakin tinggi kualitas pakaian yang dilihat dari merk (brand) yang dipakai seseorang akan memberikan nilai lebih tersendiri. Rumusan masalah penelitian ini apakah terdapat pengaruh antara Lifestyle, Brand Image, dan Price secara parsial terhadap variabel dependen Buying Interest Consumer. Penelitian ini bertujuan menguji dan menganalisis pengaruh variabel independen Lifestyle, Brand Image, dan Price terhadap variabel dependen Buying Interest Consumer secara parsial, penelitian ini juga bertujuan untuk mengetahui dan menganalisa perspektif islam terhadap Lifestyle, Brand Image, dan Price terhadap variabel dependen Buying Interest Consumer. Di dalam penelitian ini tujuannya untuk mengetahui seberapa besar pengaruh dari Lifestyle, Brand Image, dan Price terhadap Buying Interest Consumer. Penelitian ini menggunakan metode pendekatan secara kuantitatif dengan sampel sebanyak 60 responden. Sedangkan teknik penarikan sampel menggunakan non-probability sampling dengan teknik pengambilan sampel yakni Teknik Purposive Sampling. Metode analisis data menggunakan SEM (Structural equation modeling) dengan menggunakan Partial Least Square (PLS) dan mengolah data dilakukan menggunakan software SmartPLS 4. Hasil penelitian menunjukan bahwa variabel Lifestyle dan Price berpengaruh secara positif dan signifikan terhadap minat beli. Dan variabel brand image tidak berpengaruh terhadap minat beli store jeonja. Kata kunci : Lifestyle, Brand Image, Price dan Buying Interest Consume. ABSTRACT In the current era, clothing or the world of fashion is very close to our lives, because it is a major need in terms of socializing. In today's modern era, we know that fashion styles are always changing and growing. Clothing is no longer only seen from its benefits or use value, but what is consumed symbolizes status, prestige, an expression of style to confirm one's identity. The higher the quality of clothing seen from the brand (brand) worn by someone will provide more value in itself. The formulation of the research problem is whether there is influence between Lifestyle, Brand Image, and Price partially and simultaneously on the dependent variable Consumer Buying Interest. This study aims to examine and analyze the effect of the independent variables Lifestyle, Brand Image, and Price on the dependent variable Consumer Buying Interest partially and simultaneously, this study also aims to determine and analyze the Islamic perspective on Lifestyle, Brand Image, and Price on the dependent variable Consumer Buying Interest. In this study the aim is to find out how much influence Lifestyle, Brand Image, and Price have on Consumer Buying Interest. This study used a quantitative approach with a sample of 60 respondents. While the sampling technique uses non-probability sampling with the sampling technique namely Purposive Sampling Technique. The data analysis method used SEM (Structural Equation Modeling) using Partial Least Square (PLS) and data processing was done using SmartPLS 4 software. The results showed that the Lifestyle and Price variables had a positive and significant effect on purchase intention. And the brand image variable has no effect on buying interest in jeonja stores. Keywords: Lifestyle, Brand Image, Price and Consumer Buying Interest.

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