PENGARUH SELF-CONGRUITY DAN CURIOSITY TERHADAP POLA KONSUMSI FAST FASHION DALAM PERSPEKTIF ISLAM (Studi Pada Masyarakat Generasi Millennial di Bandar Lampung)

AYU, ANA BELA (2023) PENGARUH SELF-CONGRUITY DAN CURIOSITY TERHADAP POLA KONSUMSI FAST FASHION DALAM PERSPEKTIF ISLAM (Studi Pada Masyarakat Generasi Millennial di Bandar Lampung). Diploma thesis, UIN Raden Intan Lampung.

	PDF Download (790kB)
	PDF Restricted to Repository staff only Download (2MB)

Abstract

ABSTRAK Generasi millennial hidup di era yang memiliki mobilitas tinggi dan terkoneksi dengan internet, sehingga berdampak pada lifestyle mereka. Riset yang dilakukan Provetic menunjukkan mayoritas generasi millennial memprioritaskan lifestyle berbelanja selain kebutuhan lainnya. Artikel menurut Kominfo dimana The Nielsen Global Survey of E-Commerce melakukan penelitian terhadap perilaku belanja pada generasi millenial. Nielsen melakukan riset terhadap 30.000 responden yang memiliki akses internet memadai dan studi tersebut menggambarkan perilaku generasi millennial memilih jalur daring untuk meneliti dan membeli beragam produk dan jasa dalam memenuhi kebutuhan sehari-hari. Penelitian ini bertujuan untuk menjawab rumusan masalah dalam penelitian ini yaitu, apakah self�congruity dan curiosity berpengaruh secara parsial terhadap pola konsumsi? Dan bagaimana pandangan islam terhadap pola konsumsi?. Penelitian ini menggunakan teori dari J.F Engel yaitu perilaku konsumen yang berarti kegiatan-kegiatan individu yang secara langsung terlibat dalam mendapatkan dan mempergunakan barang�barang dan jasa, termasuk di dalamnya proses pengambilan keputusan, persiapan dan penentuan kegiatan-kegiatan tersebut. Penelitian ini menggunakan pendeatan kuantitatif. Penentuan sampel menggunakan purposive sampling. Data dikumpulkan mengunakan kuesioner online dengan skala likert serta diolah menggunakan teknik analisis Partial Least Square Scructural Equation Modeling (PLS-SEM) dan pengolahan data menggunakan software SmartPLS 4.0. Hasil penelitian menunjukkan terdapat pengaruh positif dan signifikan antara variabel self-congruity terhadap pola konsumsi dan variabel curiosity terhadap pola konsumsi. Peneliti menemukan bahwa semskin seseorang menyesuaikan citra dirinya (self-congruity) dan rasa ingin tahu (curiosity) terhadap suatu produk maka semakin efektif dalam mempengaruhi pola konsumsinya. Sebaliknya jika seseorang tidak terlalu menyesuaikan citra dirinya (self-congruity) dan rasa ingin tahu (curiosity) terhadap suatu produk maka tidak begitu efektif dalammemengaruhi pola konsumsinya. Pola konsumsi dalam Islam didasari dengan prinsip-prinsip Islam berdasarkan sifat-sifat rasul yaitu Siddiq, Amanah, Tablig dan Fatonah. Dimana dalam penelitian penulis mendapatkan hasil bahwa dengan menerapkan sifat-sifat rasul dalam kehidupan kita maka sangat mempengaruhi pola konsumsi yang baik sesuai syariat Islam. Kata Kunci: Self-Congruity, Curiosity, Dan Pola Konsumsi. ABSTRACT The millennial generation lives in an era that has high mobility and is connected to the internet, so that it has an impact on their lifestyle. Research conducted by Provetic shows that the majority of the millennial generation prioritizes their shopping lifestyle besides other needs. Article according to Kominfo where The Nielsen Global Survey of E-Commerce conducts research on shopping behavior in the millennial generation. Nielsen conducted research on 30,000 respondents who have adequate internet access and this study describes the behavior of the millennial generation choosing the online route to research and buy various products and services to meet their daily needs. This study aims to answer the formulation of the problem in this study, namely, do self-congruity and curiosity have a partial effect on consumption patterns? And what is the Islamic view of consumption patterns? This study uses the theory of J.F Engel, namely consumer behavior, which means the activities of individuals who are directly involved in obtaining and using goods and services, including the process of making decisions, preparing and determining these activities. This study uses a quantitative approach. Determination of the sample using purposive sampling. Data was collected using an online questionnaire with a Likert scale and processed using the Partial Least Square Scructural Equation Modeling (PLS-SEM) analysis technique and data processing using SmartPLS 4.0 software. The results showed that there was a positive and significant influence between the self-congruity variable on consumption patterns and the curiosity variable on consumption patterns. Researchers found that the less a person adjusts his self-image (self-congruity) and curiosity (curiosity) towards a product, the more effective it is in influencing his consumption pattern. Conversely, if a person does not really adjust his self-image (self-congruity) and curiosity (curiosity) towards a product, it will not be very effective in influencing his consumption pattern. The pattern of consumption in Islam is based on Islamic principles based on the characteristics of the apostles, namely Siddiq, Amanah, Tabligh and Fatonah. Where in the research the authors get the result that by applying the characteristics of the apostles in our lives it greatly influences good consumption patterns according to Islamic law. Keywords: Self-Congrity, Curiosity, and Consumption Patterns.

Actions (login required)

View Item