HUBUNGAN FEAR OF MISSING OUT (FoMO) DAN KELOMPOK REFERENSI DENGAN PERILAKU KONSUMTIF KULINER KEKINIAN MAHASISWA GEN Z

VINGKAN, VIRGIANA (2026) HUBUNGAN FEAR OF MISSING OUT (FoMO) DAN KELOMPOK REFERENSI DENGAN PERILAKU KONSUMTIF KULINER KEKINIAN MAHASISWA GEN Z. Diploma thesis, UIN RADEN INTAN LAMPUNG.

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Abstract

ABSTRAK HUBUNGAN FEAR OF MISSING OUT (FoMO) DAN KELOMPOK REFERENSI DENGAN PERILAKU KONSUMTIF KULINER KEKINIAN MAHASISWA GEN Z Oleh: Vingkan Virgiana Perkembangan media sosial telah mendorong munculnya berbagai tren kuliner yang banyak diminati oleh mahasiswa Generasi Z. Kondisi tersebut dapat memunculkan perilaku konsumtif yang dipengaruhi oleh faktor psikologis, seperti Fear of Missing Out (FoMO), serta faktor sosial berupa kelompok referensi. Oleh karena itu, penelitian ini bertujuan untuk mengetahui hubungan Fear of Missing Out (FoMO) dan Kelompok Referensi dengan Perilaku Konsumtif Kuliner Kekinian pada mahasiswa Generasi Z di Bandar Lampung. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik purposive sampling. Subjek penelitian berjumlah 80 mahasiswa aktif di Bandar Lampung yang memenuhi kriteria penelitian ABSTRACT The Relationship between Fear of Missing Out (FoMO) and Reference Groups with Trendy Culinary Consumptive Behavior among Generation Z Students in Bandar Lampung Oleh: Vingkan Virgiana The rapid development of social media has encouraged the emergence of trendy culinary phenomena that are highly popular among Generation Z students. This phenomenon may lead to consumptive behavior influenced by psychological factors, such as Fear of Missing Out (FoMO), as well as social factors in the form of reference groups. Therefore, this study aims to examine the relationship between Fear of Missing Out (FoMO) and Reference Groups with trendy culinary consumptive behavior among Generation Z studentsin Bandar Lampung. This study employed a quantitative approach using purposive sampling. The participants consisted of 80 active university students in Bandar Lampung who met the research criteria. The research instruments included a Consumptive Behavior Scale

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