PESAN MORAL DALAM FILM ANIMASI JUMBO (Karya Ryan Adriandhy)

DESI, FITRIYANI (2026) PESAN MORAL DALAM FILM ANIMASI JUMBO (Karya Ryan Adriandhy). Diploma thesis, UIN RADEN INTAN LAMPUNG.

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Abstract

ABSTRAK Penelitian ini dilatarbelakangi oleh pentingnya media film sebagai sarana penyampaian pesan moral kepada masyarakat, khususnya anak-anak dan remaja. Film animasi Jumbo karya Ryan Adriandhy merupakan salah satu film Indonesia yang menyajikan berbagai nilai moral melalui perjalanan tokoh utamanya. Penelitian ini bertujuan untuk menganalisis bagaimana pesan moral tentang percaya diri dikonstruksi dan disampaikan dalam film animasi Jumbo. Penelitian ini menggunakan pendekatan kualitatif dengan metode analisis isi Klaus Krippendorff. Sumber data penelitian adalah film animasi Jumbo karya Ryan Adriandhy, sedangkan data penelitian berupa adegan, dialog, tokoh dan penokohan, alur cerita, serta visualisasi yang berkaitan dengan pesan moral tentang percaya diri. Teknik pengumpulan data dilakukan melalui dokumentasi dengan cara menonton film secara berulang, melakukan observasi, mencatat dialog, serta mengidentifikasi adegan yang sesuai dengan fokus penelitian. Data dianalisis secara deskriptif melalui proses reduksi data, penyajian data, interpretasi, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa pesan moral dalam film animasi Jumbo dibangun melalui perkembangan karakter tokoh utama secara bertahap. Pesan moral tentang percaya diri dikonstruksi melalui empat tahapan, yaitu fase krisis percaya diri akibat perundungan, fase munculnya dukungan sosial dari sahabat, fase keberanian mengambil tindakan untuk memperjuangkan impian, dan fase terbentuknya rasa percaya diri melalui keberhasilan tokoh utama menerima dirinya sendiri. Penyampaian pesan moral dilakukan melalui perpaduan tokoh dan penokohan, dialog, alur cerita, serta visualisasi yang saling mendukung sehingga menghasilkan penyampaian pesan yang efektif dan mudah dipahami oleh penonton. Dari perspektif Komunikasi dan Penyiaran Islam, pesan moral tersebut sejalan dengan prinsip komunikasi yang bijaksana, santun, dan membangun sebagaimana terkandung dalam QS. An-Nahl ayat 125. ABSTRACT This research is motivated by the importance of film media as a means of conveying moral messages to the community, especially children and adolescents. The animated film Jumbo by Ryan Adriandhy is one of the Indonesian films that presents various moral values through the journey of its main characters. This study aims to analyze how moral messages about self-confidence are constructed and conveyed in Jumbo animated films. This study uses a qualitative approach with the content analysis method of Klaus Krippendorff. The source of research data is the animated film Jumbo by Ryan Adriandhy, while the research data is in the form of scenes, dialogues, characters and characterizations, storylines, and visualizations related to moral messages about selfconfidence. The data collection technique is carried out through documentation by watching films repeatedly, making observations, recording dialogues, and identifying scenes that are in accordance with the focus of the research. Data is analyzed descriptively through the process of data reduction, data presentation, interpretation, and conclusion drawn. The results of the study show that the moral message in the Jumbo animated film is built through the gradual development of the main character's character. The moral message about self-confidence is constructed through four stages, namely the phase of self-confidence crisis due to bullying, the phase of the emergence of social support from friends, the phase of courage to take action to fight for dreams, and the phase of forming confidence through the success of the main character accepting himself. The delivery of moral messages is carried out through a combination of characters and characters, dialogues, storylines, and visualizations that support each other so as to produce an effective message delivery that is easy to understand by the audience. From the perspective of Islamic Communication and Broadcasting, the moral message is in line with the principles of wise, polite, and constructive communication as contained in QS. An-Nahl verse 125.

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