STRATEGI KOMUNIKASI POLISI PARIWISATA DALAM MEMBANGUN KEPERCAYAAN MASYARAKAT TERHADAP KEAMANAN OBYEK WISATA DI KOTA BANDAR LAMPUNG

DITA, RIZKI YANTI (2026) STRATEGI KOMUNIKASI POLISI PARIWISATA DALAM MEMBANGUN KEPERCAYAAN MASYARAKAT TERHADAP KEAMANAN OBYEK WISATA DI KOTA BANDAR LAMPUNG. Diploma thesis, UIN RADEN INTAN LAMPUNG.

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Abstract

ABSTRAK Kota Bandar Lampung memiliki potensi pariwisata yang cukup besar sehingga keamanan objek wisata menjadi aspek penting dalam membangun rasa aman dan kepercayaan masyarakat. Berdasarkan kondisi tersebut, penelitian ini bertujuan untuk menganalisis tahapan strategi komunikasi Polisi Pariwisata Polda Lampung dalam membangun kepercayaan masyarakat terhadap keamanan objek wisata di Kota Bandar Lampung melalui kegiatan Patroli Pelayanan Masyarakat (Yanmas). Penelitian ini menggunakan metode penelitian lapangan (field research) dengan pendekatan kualitatif deskriptif. Data diperoleh melalui observasi, wawancara, dan dokumentasi dengan koordinator tim patroli, anggota patroli, pengelola wisata, serta wisatawan. Analisis data menggunakan model Miles dan Huberman. Hasil penelitian menunjukkan bahwa strategi komunikasi dilaksanakan melalui tahap perumusan, implementasi, dan evaluasi strategi. Perumusan dilakukan melalui pemetaan lokasi dan koordinasi dengan pengelola wisata, implementasi dilakukan melalui patroli dialogis yang humanis, persuasif, dan edukatif kepada pengelola serta wisatawan, sedangkan evaluasi dilakukan melalui laporan patroli, rapat evaluasi, serta penilaian terhadap kondisi keamanan di objek wisata berdasarkan ada atau tidaknya gangguan keamanan setelah pelaksanaan patroli. Strategi komunikasi tersebut mampu meningkatkan rasa aman dan membangun kepercayaan masyarakat terhadap keamanan objek wisata di Kota Bandar Lampung. Kata kunci: Strategi Komunikasi, Polisi Pariwisata, Kepercayaan Masyarakat, Keamanan Objek Wisata. ABSTRACT Bandar Lampung City has significant tourism potential, making tourist attraction security a crucial aspect in building a sense of security and public trust. Based on this, this study aims to analyze the stages of the Lampung Regional Police's Tourism Police communication strategy in building public trust in the security of tourist attractions in Bandar Lampung City through Community Service Patrols (Yanmas). This study employed field research with a qualitative descriptive approach. Data were obtained through observation, interviews, and documentation with patrol team coordinators, patrol members, tourism managers, and tourists. Data analysis employed the Miles and Huberman model. The results indicate that the communication strategy was implemented through the stages of strategy formulation, implementation, and evaluation. Formulation was carried out through location mapping and coordination with tourism managers. Implementation was carried out through humanistic, persuasive, and educational dialogue patrols for managers and tourists. Evaluation was conducted through patrol reports, evaluation meetings, and assessments of security conditions at tourist attractions based on the presence or absence of security disturbances following patrols. This communication strategy was able to increase the sense of security and build public trust in the security of tourist attractions in Bandar Lampung City. Keywords: Communication Strategy, Tourism Police, Public Trust, Tourist Attraction Security.

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