STRATEGI FUNDRAISING ZAKAT PRODUKTIF PADA LEMBAGA AMIL ZAKAT NASIONAL (LAZNAS) PROGRAM PEMBIBITAN PENGHAFAL AL-QUR’AN (PPPA) DAARUL QUR’AN LAMPUNG

Iis, Khoerunnisa (2026) STRATEGI FUNDRAISING ZAKAT PRODUKTIF PADA LEMBAGA AMIL ZAKAT NASIONAL (LAZNAS) PROGRAM PEMBIBITAN PENGHAFAL AL-QUR’AN (PPPA) DAARUL QUR’AN LAMPUNG. Diploma thesis, UIN RADEN INTAN LAMPUNG.

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Abstract

ABSTRAK Penelitian ini dilatarbelakangi oleh pentingnya strategi fundraising dalam mendukung penghimpunan zakat produktif sebagai sarana pemberdayaan ekonomi mustahik. Permasalahan penelitian ini berfokus pada bagaimana strategi fundraising zakat produktif dilaksanakan di LAZNAS PPPA Daarul Quran Lampung dalam mendukung keberlangsungan program pemberdayaan. Pelaksanaan program zakat produktif di LAZNAS PPPA Daarul Qur'an Lampung telah berjalan selama kurang lebih dua tahun dalam upaya pemberdayaan ekonomi mustahik. Penelitian ini bertujuan untuk mendeskripsikan strategi fundraising zakat produktif pada lembaga tersebut, sehingga dapat diketahui upaya yang dilakukan dalam menghimpun dana zakat secara efektif dan berkelanjutan. Penelitian ini merupakan penelitian lapangan dengan pendekatan kualitatif deskriptif. Teknik pengumpulan data dilakukan melalui observasi, wawancara, dan dokumentasi. Informan penelitian berjumlah lima orang, terdiri atas pimpinan cabang, dua staf fundraising, dan dua mustahik penerima manfaat. Data yang diperoleh dianalisis secara deskriptif untuk menggambarkan strategi fundraising yang diterapkan oleh LAZNAS PPPA Daarul Quran Lampung dalam menghimpun dana zakat produktif. Hasil penelitian menunjukkan bahwa strategi fundraising dilakukan melalui metode langsung dan tidak langsung, seperti sosialisasi, layanan jemput zakat, Safari Dakwah, Mobile Qur’an, pemanfaatan media sosial, serta publikasi program melalui platform digital. Strategi tersebut didukung oleh pendekatan edukatif, transparansi laporan, dan pelayanan yang memudahkan muzakki. Dana zakat produktif yang terhimpun disalurkan dalam bentuk bantuan modal usaha dan program pemberdayaan ekonomi, seperti usaha ternak kambing dan bengkel, yang berdampak positif terhadap kemandirian dan pendapatan mustahik. Dengan demikian, strategi fundraising yang diterapkan dinilai cukup efektif dalam mendukung keberlanjutan program zakat produktif. Kata Kunci : Strategi Fundraising, Zakat Produktif, Pemberdayaan Ekonomi, Mustahik Zakat. ABSTRAK This study was motivated by the importance of fundraising strategies in supporting productive zakat collection as a means of empowering mustahik economically. The main issue examined in this research was how the productive zakat fundraising strategy was implemented at LAZNAS PPPA Daarul Quran Lampung in supporting the sustainability of empowerment programs. This study aimed to describe the fundraising strategy for productive zakat at the institution, so that the efforts undertaken in collecting zakat funds effectively and sustainably could be identified. This research was a field study using a descriptive qualitative approach. Data collection techniques were carried out through observation, interviews, and documentation. The informants in this study consisted of five people, including the branch leader, fundraising staff, and beneficiary mustahik. The collected data were analyzed descriptively to describe the fundraising strategies implemented by LAZNAS PPPA Daarul Quran Lampung in collecting productive zakat funds. The results showed that the fundraising strategy was carried out through direct and indirect methods, such as socialization, zakat pickup services, Safari Dakwah, the use of social media, and program publication through digital platforms. The strategy was strengthened by an educative approach, transparency in reporting, and services that made it easier for muzakki to channel their zakat. The productive zakat funds collected were distributed in the form of business capital assistance and economic empowerment programs, such as goat farming and workshop businesses, which had a positive impact on increasing the independence and income of mustahik. Thus, the fundraising strategy applied was considered quite effective in supporting the sustainability of the productive zakat program. Keywords : Fundraising Strategy, Productive Zakat, Economic Empowerment, Mustahik Zakat.

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