PENGARUH MEMBER CARD, HARGA DAN SUASANA TOKO TERHADAP LOYALITAS KONSUMEN DALAM PERSPEKTIF MANAJEMEN BISNIS ISLAM (Studi Pada Pelanggan Alfamidi Super Sukarame Bandar Lampung)

NAUVAL, EGA KURNIAWAN (2026) PENGARUH MEMBER CARD, HARGA DAN SUASANA TOKO TERHADAP LOYALITAS KONSUMEN DALAM PERSPEKTIF MANAJEMEN BISNIS ISLAM (Studi Pada Pelanggan Alfamidi Super Sukarame Bandar Lampung). Diploma thesis, UIN Raden Intan Lampung.

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Abstract

ABSTRAK Persaingan bisnis ritel modern yang semakin ketat mendorong perusahaan untuk meningkatkan loyalitas konsumen melalui strategi pemasaran yang efektif. Loyalitas konsumen menjadi faktor penting dalam menjaga keberlangsungan usaha karena pelanggan yang loyal cenderung melakukan pembelian ulang dan merekomendasikan perusahaan kepada orang lain. Alfamidi Super Sukarame Bandar Lampung menerapkan berbagai strategi pemasaran, seperti program Member card, penetapan harga yang kompetitif, dan penciptaan suasana toko yang nyaman. Penelitian ini bertujuan untuk menganalisis pengaruh Member card, harga, dan suasana toko terhadap loyalitas konsumen dalam perspektif Manajemen Bisnis Islam. Penelitian ini menggunakan metode kuantitatif. Populasi dalam penelitian ini adalah seluruh pelanggan Alfamidi Super Sukarame Bandar Lampung. Sampel penelitian berjumlah 100 responden yang dipilih menggunakan teknik purposive sampling. Data primer diperoleh melalui penyebaran kuesioner kepada responden. Analisis data dilakukan menggunakan metode Partial Least Square-Structural Equation Modeling (PLS-SEM) dengan bantuan aplikasi SmartPLS 4. Pengujian meliputi uji validitas, reliabilitas, koefisien determinasi (R Square), dan uji hipotesis untuk mengetahui pengaruh antarvariabel penelitian. Hasil penelitian menunjukkan bahwa Member card, Harga, Suasana toko berpengaruh positif dan signifikan terhadap loyalitas konsumen. Selain itu, nilai R-Square sebesar 0,802 menunjukkan bahwa 80,2% variasi loyalitas konsumen dapat dijelaskan oleh variabel Member card, harga, dan suasana toko. Dengan demikian, ketiga variabel tersebut terbukti mampu meningkatkan loyalitas konsumen serta sejalan dengan prinsip kejujuran, keadilan, amanah, dan ihsan dalam Manajemen Bisnis Islam. Kata Kunci: Member card, Harga, Suasana Toko, Loyalitas Konsumen, Manajemen Bisnis Islam. ABSTRACT The increasingly fierce competition in the modern retail business is driving companies to boost customer loyalty through effective marketing strategies. Customer loyalty is a key factor in ensuring business sustainability because loyal customers tend to make repeat purchases and recommend the company to others. Alfamidi Super Sukarame in Bandar Lampung implements various marketing strategies, such as a member card program, competitive pricing, and the creation of a comfortable in-store atmosphere. This study aims to analyze the influence of the Member card, price, and store atmosphere on consumer loyalty from an Islamic Business Management perspective. This study employed a quantitative method. The population for this study consisted of all customers of Alfamidi Super Sukarame in Bandar Lampung. The sample comprised 100 respondents selected using purposive sampling. Primary data were collected by distributing questionnaires to the respondents. Data analysis was conducted using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method with the assistance of the SmartPLS 4 software. The analysis included validity and reliability tests, the coefficient of determination (R-squared), and hypothesis testing to determine the relationships among the study variables. The results of the study indicate that the MemberCard, Price, and Store Atmosphere have a positive and significant effect on customer loyalty. Furthermore, the R-Square value of 0.802 indicates that 80.2% of the variation in consumer loyalty can be explained by the variables of membership cards, price, and store atmosphere. Thus, these three variables have been proven to increase consumer loyalty and are in line with the principles of honesty, fairness, trustworthiness, and benevolence in Islamic Business Management. Keywords: Member card, Price, Store Atmosphere, Customer Loyalty, Islamic Business Management.

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