STRATEGI PENINGKATKAN DAYA SAING MADRASAH DI ERA DIGITAL PADA MTS ISLAMIYAH KETAPANG KABUPATEN LAMPUNG SELATAN

M. DIMAS, DANU SAMUDRA (2026) STRATEGI PENINGKATKAN DAYA SAING MADRASAH DI ERA DIGITAL PADA MTS ISLAMIYAH KETAPANG KABUPATEN LAMPUNG SELATAN. Diploma thesis, UIN RADEN INTAN LAMPUNG.

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Abstract

ABSTRAK Strategi peningkatan daya saing madrasah merupakan upaya penting dalam meningkatkan mutu pendidikan agar mampu beradaptasi dengan perkembangan teknologi di era digital. Madrasah dituntut tidak hanya mempertahankan nilai-nilai keislaman, tetapi juga mengembangkan sistem pendidikan yang inovatif, efektif, dan berbasis teknologi. Penelitian ini bertujuan untuk menganalisis perumusan, pelaksanaan, dan evaluasi strategi peningkatan daya saing madrasah di MTS Islamiyah Ketapang Kabupaten Lampung Selatan. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara, observasi, dan dokumentasi. Data dianalisis melalui reduksi data, penyajian data, dan penarikan kesimpulan serta diuji keabsahannya menggunakan triangulasi. Fokus penelitian meliputi perumusan, pelaksanaan, dan evaluasi strategi peningkatan daya saing madrasah di era digital. Hasil penelitian menunjukkan bahwa perumusan strategi dilakukan secara partisipatif melalui rapat Tim Pengembang Kurikulum dengan mempertimbangkan evaluasi program, kebutuhan peserta didik, visi misi, dan analisis SWOT, meskipun alternatif strategi masih bersifat umum. Pelaksanaan strategi dilakukan melalui program peningkatan mutu pembelajaran, pelatihan guru, dan pemanfaatan teknologi seperti LCD proyektor serta laboratorium komputer yang didukung kerja sama dan motivasi, namun masih terkendala fasilitas dan kemampuan digital guru. Evaluasi dilakukan melalui monitoring, supervisi, dan rapat evaluasi yang menunjukkan adanya peningkatan kedisiplinan, partisipasi, dan prestasi siswa, serta tindak lanjut berupa perbaikan program dan peningkatan kompetensi guru. Secara keseluruhan, strategi yang diterapkan telah berjalan cukup baik dan mendukung peningkatan mutu serta daya saing madrasah di era digital. ABSTRACT The strategy to improve madrasa competitiveness is an important effort in enhancing the quality of education to adapt to technological developments in the digital era. Madrasas are required not only to maintain Islamic values but also to develop innovative, effective, and technology-based educational systems. This study aims to analyze the formulation, implementation, and evaluation of strategies to improve the competitiveness of MTS Islamiyah Ketapang, South Lampung Regency. This study employed a descriptive qualitative approach with data collection techniques consisting of interviews, observations, and documentation. The data were analyzed through data reduction, data presentation, and conclusion drawing, while the validity of the data was tested using triangulation. The focus of the study included the formulation, implementation, and evaluation of strategies to improve madrasa competitiveness in the digital era. The results showed that the strategy formulation was carried out participatively through meetings of the Curriculum Development Team by considering program evaluations, students’ needs, the vision and mission, and SWOT analysis, although the strategic alternatives were still general in nature. The implementation of the strategy was conducted through programs to improve learning quality, teacher training, and the utilization of technology such as LCD projectors and computer laboratories, supported by cooperation and motivation, although still constrained by limited facilities and teachers’ digital competencies. Evaluation was conducted through monitoring, supervision, and evaluation meetings, which indicated improvements in student discipline, participation, and achievement, followed by program improvements and enhancement of teacher competencies. Overall, the implemented strategies have been carried out quite well and have supported the improvement of educational quality and madrasa competitiveness in the digital era.

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