PENERAPAN ETIKA PENYIARAN ISLAM PADA SIARAN KEAGAMAAN SERAMBI IMAN DI TVRI LAMPUNG

Anisa, Budiwati (2026) PENERAPAN ETIKA PENYIARAN ISLAM PADA SIARAN KEAGAMAAN SERAMBI IMAN DI TVRI LAMPUNG. Diploma thesis, UIN Raden Intan Lampung.

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Abstract

ABSTRAK Penelitian ini dilatarbelakangi pentingnya etika penyiaran dalam konten siaran keagamaan televisi, mengingat masih banyaknya pelanggaran pada konten siaran televisi. Program acara Serambi Iman di TVRI Lampung menjadi objek kajian penelitian karena merupakan siaran acara dakwah yang dituntut sesuai dengan etika penyiaran. Rumusan masalah penelitian adalah bagaimana penerapan etika penyiaran khususnya dalam pasal-pasal Pedoman Perilaku Penyiaran dan Standar Program Siaran (P3SPS) dalam proses produksi siaran langsung pada program acara Serambi Iman di TVRI Lampung, dan kesesuaiannya dengan etika komunikasi Islamnya. Tujuan dari penelitian ini yaitu untuk mengkaji penerapan etika penyiaran dalam proses produksi siaran langsung siaran keagamaan Serambi Iman di TVRI Lampung. Penelitian ini dilakukan dengan metode kualitatif yang bersifat deskriptif, sehingga temuan data serta penyajian hasil mengandalkan analisis dengan penjelasan secara jelas dan terperinci mengenai penerapan etika penyiaran yang ada pada produksi siaran langsung program acara Serambi Iman di TVRI Lampung. Penelitian ini menggunakan tekhnik pengumpulan data wawancara, pengamatan, dan dokumentasi. Data primer diperoleh langsung dari 6 orang narasumber di lokasi penelitian, sedangkan data sekunder berupa pasal-pasal dalam P3SPS dan etika komunikasi Islam sebagai teori tambahan serta data-data penunjang lainnya yang diperoleh dari dokumentasi kantor TVRI Lampung. Hasil penelitian menunjukkan bahwa program acara Serambi Iman di TVRI Lampung telah menerapkan etika penyiaran dengan sangat baik melalui integrasi aturan P3SPS dan keenam prinsip komunikasi Islam (qaulan). Penerapan aturan ini hanya berfokus pada tahap pra-produksi (perencanaan dan penyaringan materi) serta pasca produksi (evaluasi), bukan saat siaran langsung. Keberhasilan program ini ditunjukkan melalui keselarasan aspek penghormatan suku, agama, ras, dan antar golongan dengan qaulan ma'rufa, norma kesopanan dengan qaulan karima/layyina, kepentingan publik dengan qaulan sadida, layanan publik dengan qaulan maysura, serta klasifikasi siaran dengan qaulan baligha, sehingga menciptakan tayangan dakwah yang edukatif, patuh hukum, dan mudah diterima masyarakat. Kata kunci: Etika Penyiaran, Etika Komunikasi Islam, P3SPS, Siaran Keagamaan Islam ABSTRACT This research is motivated by the importance of broadcasting ethics in television religious broadcast content, considering that there are still many violations of television broadcast content. The Serambi Iman program at TVRI Lampung became the object of research study because it was a broadcast of da'wah events that were required in accordance with broadcasting ethics. The formulation of the research problem is how to apply broadcasting ethics, especially in the articles of the Broadcasting Code of Conduct and Broadcast Program Standards (P3SPS) in the production process of live broadcasts on the Serambi Iman program on TVRI Lampung, and its conformity with Islamic communication ethics. The purpose of this study is to examine the application of broadcasting ethics in the production process of the live broadcast of religious broadcasts Serambi Iman at TVRI Lampung. This research was conducted with a qualitative method that is descriptive, so that the data findings and the presentation of the results rely on analysis with a clear and detailed explanation of the application of broadcasting ethics in the production of the live broadcast of the Serambi Iman program on TVRI Lampung. This research uses interview data collection techniques, observations, and documentation. Primary data was obtained directly from 6 sources at the research site, while secondary data was in the form of articles in P3SPS and Islamic communication ethics as additional theories and other supporting data obtained from the documentation of the TVRI Lampung office. The results of the study show that the Serambi Iman program at TVRI Lampung has implemented broadcasting ethics very well through the integration of P3SPS rules and the six principles of Islamic communication (qaulan). The implementation of this rule only focuses on the pre-production (planning and screening of material) and post-production (evaluation) stages, not during the live broadcast. The success of this program is shown through the alignment of aspects of respect for ethnicity, religion, race, and between groups with qaulan ma'rufa, norms of politeness with qaulan karima/layyina, public interest with qaulan sadida, public services with qaulan maysura, and broadcast classification with qaulan baligha, so as to create da'wah broadcasts that are educational, law abiding, and easily accepted by the public. Keywords: Broadcasting Ethics, Islamic Communication Ethics, P3SPS, Islamic Religious Broadcasting

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