PENGARUH GREEN TRUST, GREEN PRODUCT KNOWLEDGE, DAN GREEN PERCEIVED VALUE TERHADAP GREEN PURCHASE INTENTION DALAM PERSPEKTIF BISNIS ISLAM (Studi pada Konsumen Produk Emina Natura Pal di Kota Bandar Lampung)

RIRI, RESTIYANITA (2026) PENGARUH GREEN TRUST, GREEN PRODUCT KNOWLEDGE, DAN GREEN PERCEIVED VALUE TERHADAP GREEN PURCHASE INTENTION DALAM PERSPEKTIF BISNIS ISLAM (Studi pada Konsumen Produk Emina Natura Pal di Kota Bandar Lampung). Diploma thesis, UIN RADEN INTAN LAMPUNG.

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Abstract

ABSTRAK Penelitian ini bertujuan untuk menganalisis pengaruh Green Trust, Green Product Knowledge, dan Green Perceived Value terhadap Green Purchase Intention pada konsumen produk Emina Natura Pal di Kota Bandar Lampung dalam perspektif bisnis Islam. Fenomena meningkatnya kesadaran masyarakat terhadap pentingnya menjaga lingkungan, sehingga mendorong munculnya produk-produk ramah lingkungan. Namun demikian, masih terdapat konsumen yang belum sepenuhnya memahami maupun mempertimbangkan aspek ramah lingkungan dalam keputusan pembelian produk kecantikan. Penelitian ini menggunakan metode kuantitatif, jumlah sampel sebanyak 100 responden dengan menggunakan rumus slovin. Teknik pengambilan sampel menggunakan non-probability sampling. Data dianalisis menggunakan model analisis Partial Least Square (PLS) untuk menguji pengaruh antar variabel. Hasil penelitian ini yaitu (1) Green Trust berpengaruh positif dan signifikan terhadap Green Purchase Intention pada Konsumen Produk Emina Natura Pal di Kota Bandar Lampung. (2) Green Product Knowledge berpengaruh positif dan signifikan terhadap Green Purchase Intention pada Konsumen Produk Emina Natura Pal di Kota Bandar Lampung. (3) Green Perceived Value berpengaruh positif dan signifikan terhadap Green Purchase Intention pada Konsumen Produk Emina Natura Pal di Kota Bandar Lampung. (4) dalam perspektif bisnis islam Green Trust, Green Product Knowledge¸dan Green Perceived Value boleh digunakan selama tidak ada dalil yang melarang. Kata Kunci: Green Trust, Green Product Knowledge, Green Perceived Value, Green Purchase Intention This study aims to analyze the influence of Green Trust, Green Product Knowledge, and Green Perceived Value on Green Purchase Intention in consumers of Emina Natura Pal products in Bandar Lampung City from an Islamic business perspective. The phenomenon of increasing public awareness of the importance of protecting the environment, thereby encouraging the emergence of environmentally friendly products. However, there are still consumers who do not fully understand or consider the environmentally friendly aspect in the decision to purchase beauty products. This study uses a quantitative method, the number of samples is 100 respondents using the slovin formula. The sampling technique used non-probability sampling. The data was analyzed using the Partial Least Square (PLS) analysis model to test the influence between variables. The results of this study are (1) Green Trust has a positive and significant effect on Green Purchase Intention in Consumers of Emina Natura Pal Products in Bandar Lampung City. (2) Green Product Knowledge has a positive and significant effect on Green Purchase Intention in Emina Natura Pal Product Consumers in Bandar Lampung City. (3) Green Perceived Value has a positive and significant effect on Green Purchase Intention in Consumers of Emina Natura Pal Green Perceived Value can be used as long as there is no prohibitory postulate. Keywords: Green Trust, Green Product Knowledge, Green Perceived Value, Green Purchase Intention

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