PENGARUH TARGET-BASED WORK PRESSURE TERHADAP KINERJA KARYAWAN DENGAN MOTIVASI KERJA SEBAGAI VARIABEL MEDIASI DALAM PERSPEKTIF BISNIS ISLAM (Studi Kasus Karyawan PT. Gita Omega Distrindo di Bandar Lampung)

AMELIA, PUTRI AGUSTIN (2026) PENGARUH TARGET-BASED WORK PRESSURE TERHADAP KINERJA KARYAWAN DENGAN MOTIVASI KERJA SEBAGAI VARIABEL MEDIASI DALAM PERSPEKTIF BISNIS ISLAM (Studi Kasus Karyawan PT. Gita Omega Distrindo di Bandar Lampung). Diploma thesis, UIN RADEN INTAN LAMPUNG.

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Abstract

ABSTRAK Penelitian ini bertujuan untuk menganalisis pengaruh TargetBased Work Pressure terhadap kinerja karyawan dengan motivasi kerja sebagai variabel mediasi dalam perspektif bisnis Islam pada PT. Gita Omega Distrindo di Bandar Lampung. Alasan penelitian ini didasarkan pada meningkatnya tuntutan pencapaian target kerja dalam industri distribusi yang berpotensi menimbulkan tekanan kerja bagi karyawan sehingga, Tekanan kerja berbasis target dapat berfungsi sebagai pendorong kinerja apabila dikelola dengan baik, namun juga berpotensi menimbulkan stres kerja, penurunan motivasi, dan kinerja apabila tidak sesuai dengan kapasitas karyawan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner kepada 34 karyawan tetap PT. Gita Omega Distrindo di Bandar Lampung yang dipilih menggunakan teknik purposive sampling sesuai dengan kriteria penelitian. Analisis data dilakukan menggunakan metode Structural Equation Modeling-Partial Least Squares (SEM-PLS) dengan bantuan perangkat lunak SmartPLS 4. Hasil penelitian menunjukkan bahwa Target-Based Work Pressure berpengaruh positif dan signifikan terhadap kinerja karyawan, serta berpengaruh positif dan signifikan terhadap motivasi kerja. Selanjutnya, motivasi kerja terbukti berpengaruh positif dan signifikan terhadap kinerja karyawan, serta mampu memediasi secara parsial hubungan antara Target-Based Work Pressure dan kinerja karyawan. Kesimpulan penelitian ini menunjukkan bahwa motivasi kerja berperan penting dalam mengubah tekanan kerja berbasis target menjadi dorongan positif yang meningkatkan kinerja. Dalam perspektif bisnis Islam, penerapan tekanan kerja harus memperhatikan prinsip keadilan, meyakini keesaan Allah, kebermanfaatan, berakal, keseimbangan, dan nilai spiritual seperti amanah dan tanggung jawab, sehingga tekanan kerja tidak menjadi beban, melainkan menjadi sarana untuk mencapai kinerja yang optimal dan bernilai ibadah. Kata Kunci: Target-Based Work Pressure, Motivasi Kerja, Kinerja Karyawan, Variabel Mediasi, Bisnis Islam. ABSTRACT This study aims to analyze the effect of Target-Based Work Pressure on employee performance with work motivation as a mediating variable from an Islamic business perspective at PT. Gita Omega Distrindo in Bandar Lampung. The rationale for this research is based on the increasing demands for achieving work targets in the distribution industry, which potentially create work pressure for employees. Target-based work pressure can function as a driver of performance when managed properly; however, it may also lead to work stress, decreased motivation, and declining performance if it exceeds employees' capacity. This study employs a quantitative approach using a survey method through the distribution of questionnaires to 34 permanent employees of PT. Gita Omega Distrindo in Bandar Lampung, selected using purposive sampling techniques in accordance with the research criteria. Data analysis was conducted using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with the assistance of SmartPLS 4 software. The results indicate that Target-Based Work Pressure has a positive and significant effect on employee performance, as well as a positive and significant effect on work motivation. Furthermore, work motivation is proven to have a positive and significant effect on employee performance and is able to partially mediate the relationship between Target-Based Work Pressure and employee performance. The conclusion of this study shows that work motivation plays an important role in transforming target-based work pressure into a positive driving force that enhances performance. From an Islamic business perspective, the implementation of work pressure must consider principles of justice, belief in the oneness of Allah, benefit (maslahah), rationality, balance, and spiritual values such as trustworthiness (amanah) and responsibility, so that work pressure does not become a burden but rather a means to achieve optimal performance and acts of worship. Keywords: Target-Based Work Pressure, Work Motivation, Employee Performance, Mediating Variable, Islamic Business.

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