STRATEGI DAKWAH RANTING MUSLIMAT NU DALAM MENINGKATKAN KEPEDULIAN SOSIAL DI DESA WAWASAN KECAMATAN TANJUNG SARI KABUPATEN LAMPUNG SELATAN

ALIFAH, CAHYANI WARSIYANTI (2026) STRATEGI DAKWAH RANTING MUSLIMAT NU DALAM MENINGKATKAN KEPEDULIAN SOSIAL DI DESA WAWASAN KECAMATAN TANJUNG SARI KABUPATEN LAMPUNG SELATAN. Diploma thesis, UIN RADEN INTAN LAMPUNG.

	PDF Download (7MB)
	PDF Restricted to Repository staff only Download (8MB)

Abstract

ABSTRAK Dakwah dalam Islam tidak hanya berorientasi pada pembinaan ibadah ritual, tetapi juga dituntut untuk mampu membentuk kepedulian sosial di tengah masyarakat. Ranting Muslimat NU Desa Wawasan, Kecamatan Tanjung Sari, Kabupaten Lampung Selatan sebagai organisasi keagamaan perempuan telah menjalankan berbagai kegiatan dakwah melalui empat majelis taklim dengan 200 anggota aktif, baik dalam bentuk pengajian rutin mingguan dan bulanan maupun kegiatan sosial seperti santunan anak yatim, gotong royong, dan program celengan koin. Penelitian ini bertujuan untuk mengetahui dan menganalisis strategi dakwah yang diterapkan Ranting Muslimat NU dalam meningkatkan kepedulian sosial di Desa Wawasan. Penelitian ini merupakan penelitian lapangan (field research) dengan pendekatan kualitatif deskriptif. Data primer diperoleh melalui wawancara mendalam dan observasi terhadap ketua ranting, pengasuh kegiatan, koordinator bidang dakwah, serta jamaah aktif, sedangkan data sekunder diperoleh melalui dokumentasi dan arsip organisasi. Data yang terkumpul dianalisis melalui tahapan reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa Ranting Muslimat NU Desa Wawasan menerapkan tiga strategi dakwah secara terpadu berdasarkan teori Al-Bayunani. Pertama, strategi sentimental (almanhaj al-‘athifi) yang diwujudkan melalui penyampaian materi dengan bahasa yang hangat, kisah Nabi, nasihat, dan motivasi yang menyentuh perasaan jamaah. Kedua, strategi rasional (al-manhaj al- ‘aqli) yang diwujudkan melalui penyampaian materi secara sistematis dan sesi tanya jawab interaktif yang mendorong keterlibatan aktif jamaah. Ketiga, strategi indrawi (al-manhaj al-hissi) yang diwujudkan melalui kegiatan sosial nyata seperti santunan anak yatim, gotong royong, dan program celengan koin sebagai wujud dakwah bil-hal. Ketiga strategi tersebut dilaksanakan menggunakan metode mau’izhah hasanah, al-mujadalah bi al-lati hiya ahsan, dan bil hikmah melalui media tatap muka langsung dalam majelis taklim. Dampak dari penerapan strategi dakwah ini terlihat dari peningkatan kesadaran sosial jamaah (efek kognitif), tumbuhnya empati dan kepekaan terhadap sesama (efek afektif), serta meningkatnya partisipasi aktif jamaah dalam kegiatan sosial kemasyarakatan di Desa Wawasan (efek konatif). Kata Kunci: Strategi Dakwah, Muslimat NU, Kepedulian Sosial. ABSTRACT Da'wah in Islam is not solely oriented toward ritual religious guidance, but is also required to foster social awareness within the community. The Muslimat NU Branch of Wawasan Village, Tanjung Sari District, South Lampung Regency, as a women's religious organization, has carried out various da'wah activities through four majelis taklim with 200 active members, encompassing regular weekly and monthly recitation sessions as well as social activities such as orphan assistance, communal work, and a coin savings program. This research aims to identify and analyze the da'wah strategies applied by the Muslimat NU Branch in enhancing social awareness in Wawasan Village. This research is a field study employing a descriptive qualitative approach. Primary data were obtained through in-depth interviews and observations with the branch chairperson, activity supervisors, da'wah coordinators, and active congregation members, while secondary data were obtained through documentation and organizational archives. The collected data were analyzed through data reduction, data presentation, and conclusion drawing. The results of the study indicate that the Muslimat NU Branch of Wawasan Village applies three integrated da'wah strategies based on Al-Bayunani's theory. First, the sentimental strategy (al-manhaj al- 'athifi) through the delivery of material using warm language, prophetic stories, moral advice, and motivation that resonate emotionally with the congregation. Second, the rational strategy (almanhaj al-'aqli) through systematic material presentation and interactive question-and-answer sessions that encourage active congregation involvement. Third, the sensory strategy (al-manhaj alhissi) through concrete social activities such as orphan assistance, communal work, and a coin savings program as a form of da'wah bilhal. These three strategies were implemented using the methods of mau'izhah hasanah, al-mujadalah bi al-lati hiya ahsan, and bil hikmah through direct face-to-face interaction in the majelis taklim. The impact of these da'wah strategies is reflected in increased social awareness among congregation members (cognitive effect), growing empathy and sensitivity toward others (affective effect), and heightened active participation of congregation members in social activities in Wawasan Village (conative effect). Keywords: Da'wah Strategy, Muslimat NU, Social Awareness.

Actions (login required)

View Item