HUBUNGAN WORK-LIFE INTEGRATION DAN PENGEMBANGAN KARIER DENGAN LOYALITAS KARYAWAN

AYUNDA, Rizal Abidin (2026) HUBUNGAN WORK-LIFE INTEGRATION DAN PENGEMBANGAN KARIER DENGAN LOYALITAS KARYAWAN. Diploma thesis, UIN RADEN INTAN LAMPUNG.

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Abstract

ABSTRAK Hubungan Work-Life Integration Dan Pengembangan Karier Dengan Loyalitas Karyawan Oleh: Ayunda Loyalitas karyawan merupakan salah satu faktor krusial bagi keberlangsungan dan keberhasilan organisasi, terutama pada industri sektor jasa yang secara langsung memberikan pelayanan kepada pelanggan sehingga memiliki tuntutan operasional yang tinggi. Penelitian ini bertujuan untuk mengetahui hubungan antara Work-Life Integration dan pengembangan karier dengan loyalitas karyawan. Penelitian ini menggunakan pendekatan kuantitatif. Pengumpulan data dilakukan dengan menyebarkan kuesioner berbasis Google Form melalui staf SDM kepada karyawan operasional. Instrumen penelitian meliputi skala loyalitas karyawan sebanyak 36 aitem dengan reliabilitas sangat tinggi (α = 0,942), skala Work-Life Integration sebanyak 18 aitem dengan reliabilitas tinggi (α = 0,862), dan skala pengembangan karier sebanyak 28 aitem dengan reliabilitas sangat tinggi (α = 0,900). Analisis data menggunakan teknik korelasi dan regresi berganda. Hasil analisis korelasi menunjukkan bahwa WorkLife Integration memiliki hubungan yang sangat kuat dengan loyalitas karyawan (r = 0,857) yang signifikan secara statistik, dibandingkan pengembangan karier yang memiliki hubungan sedang (r = 0,434) namun tetap signifikan secara statistik. Hasil analisis regresi berganda menunjukkan bahwa kedua variabel secara bersama-sama memiliki hubungan yang kuat dengan loyalitas karyawan (R = 0,869) dengan nilai F sebesar 54,059 yang signifikan secara statistik. Kesimpulan penelitian ini adalah Work-Life Integration dan pengembangan karier memiliki hubungan yang signifikan dengan loyalitas karyawan, serta Work-Life Integration sebagai faktor yang lebih dominan dalam membentuk loyalitas pada karyawan di industri sektor jasa. Kata kunci: Loyalitas Karyawan, Work-Life Integration, Pengembangan Karier. ABSRTACT The Relationship Between Work-Life Integration and Career Development with Employee Loyalty By: Ayunda Employee loyalty is a crucial factor for the sustainability and success of an organization, particularly in the service sector, where companies directly provide services to customers and thus face high operational demands. This study aims to examine the relationship between Work-Life Integration and career development with employee loyalty. This study employs a quantitative approach. Data collection was conducted by distributing a Google Form-based questionnaire through the HR staff to operational employees. The research instruments included an employee loyalty scale consisting of 36 items with very high reliability (α = 0.942), a Work-Life Integration scale consisting of 18 items with high reliability (α = 0.862), and a career development scale consisting of 28 items with very high reliability (α = 0.900). Data analysis utilized correlation and multiple regression techniques. The results of the correlation analysis indicated that Work-Life Integration has a very strong relationship with employee loyalty (r = 0.857) that is statistically significant, compared to career development, which has a moderate relationship (r = 0.434) but remains statistically significant. The results of the multiple regression analysis indicate that both variables together have a strong relationship with employee loyalty (R = 0.869) with an F-value of 54.059, which is statistically significant. The conclusion of this study is that Work-Life Integration and career development have a significant relationship with employee loyalty, and that Work-Life Integration is the more dominant factor in shaping employee loyalty in the service sector industry. Keywords: Employee Loyalty, Work-Life Integration, Career Development.

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