Perilaku Konsumtif Generasi Z Di Bandar Lampung: Impulsive Buying Dan Gaya Hidup Dengan Kontrol Diri Sebagai Variabel Moderasi Dalam Perspektif Bisnis Islam.

Laili, Heri Yanti (2026) Perilaku Konsumtif Generasi Z Di Bandar Lampung: Impulsive Buying Dan Gaya Hidup Dengan Kontrol Diri Sebagai Variabel Moderasi Dalam Perspektif Bisnis Islam. Diploma thesis, UIN RADEN INTAN LAMPUNG.

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Abstract

ABSTRAK Perkembangan gaya hidup modern dan kemudahan akses belanja digital mendorong meningkatnya perilaku konsumtif pada Generasi Z. Data Badan Pusat Statistik tahun 2024 menunjukkan bahwa kelompok usia muda memiliki proporsi pengeluaran non makanan lebih tinggi dibandingkan kelompok usia lainnya, sehingga kontrol diri menjadi penting dalam mengendalikan perilaku konsumsi sesuai perspektif bisnis Islam. Penelitian ini bertujuan menganalisis pengaruh impulsive buying dan gaya hidup terhadap perilaku konsumtif Generasi Z di Kota Bandar Lampung serta menguji peran kontrol diri sebagai variabel moderasi. Penelitian menggunakan pendekatan kuantitatif dengan data primer melalui kuesioner pada Generasi Z di Kota Bandar Lampung yang dipilih menggunakan teknik purposive sampling. Data dianalisis menggunakan Partial Least Squares Structural Equation Modeling dengan bantuan aplikasi SmartPLS 4. Hasil penelitian menunjukkan bahwa impulsive buying dan gaya hidup berpengaruh positif dan signifikan terhadap perilaku konsumtif Generasi Z. Kontrol diri mampu memoderasi hubungan impulsive buying terhadap perilaku konsumtif, tetapi tidak signifikan dalam memoderasi hubungan gaya hidup terhadap perilaku konsumtif. Penelitian ini diharapkan dapat menjadi dasar penguatan edukasi konsumsi sesuai prinsip bisnis Islam. 2 Kata Kunci: Impulsive Buying, Gaya Hidup, Kontrol Diri, Perilaku Konsumtif, Generasi Z, Bisnis Islam. ABSTRACT The development of modern lifestyles and the ease of access to digital shopping have increased consumptive behavior among Generation Z. Data from the Central Statistics Agency in 2024 show that young people have a higher proportion of non-food expenditure compared to other age groups, indicating the importance of self-control in managing consumption behavior in accordance with Islamic business principles. This study aims to analyze the influence of impulsive buying and lifestyle on the consumptive behavior of Generation Z in Bandar Lampung City and to examine the role of self-control as a moderating variable. This research used a quantitative approach with primary data collected through questionnaires distributed to Generation Z in Bandar Lampung City using purposive sampling techniques. The data were analyzed using Partial Least Squares Structural Equation Modeling with the assistance of SmartPLS 4. The results showed that impulsive buying and lifestyle had a positive and significant effect on the consumptive behavior of Generation Z. Self-control was able to moderate the relationship between impulsive buying and consumptive behavior, but it was not significant in moderating the relationship between lifestyle and consumptive behavior. This study is expected to serve as a basis for strengthening consumer education in accordance with Islamic business principles. Key word: Impulsive Buying, Lifestyle, Self Control, Consumptive Behavior, Generation Z, Islamic Business.

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