EFEKTIVITAS PROSES REKRUTMEN ONLINE DALAM MENARIK KANDIDAT SISWA BERKUALITAS DI MADRASAH ALIYAH AL-HIKMAH BANDAR LAMPUNG

DESSY, NOFITA SARI (2026) EFEKTIVITAS PROSES REKRUTMEN ONLINE DALAM MENARIK KANDIDAT SISWA BERKUALITAS DI MADRASAH ALIYAH AL-HIKMAH BANDAR LAMPUNG. Diploma thesis, UIN RADEN INTAN LAMPUNG.

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Abstract

Abstrak Perkembangan teknologi digital mendorong lembaga pendidikan memanfaatkan sistem berbasis daring dalam proses penerimaan peserta didik baru. Penerapan rekrutmen online diharapkan dapat meningkatkan efektivitas proses penerimaan siswa melalui kemudahan akses, perluasan jangkauan informasi, serta efisiensi pengelolaan administrasi. Penelitian ini bertujuan untuk menganalisis efektivitas rekrutmen online dalam menarik kandidat siswa berkualitas di Madrasah Aliyah Al-Hikmah Bandar Lampung. Penelitian menggunakan pendekatan kualitatif dengan jenis penelitian deskriptif. Data diperoleh melalui observasi, wawancara semi-terstruktur, dan dokumentasi dengan melibatkan panitia PPDB, siswa baru, serta orang tua siswa. Analisis data dilakukan melalui tahapan reduksi data, penyajian data, dan penarikan kesimpulan dengan uji keabsahan menggunakan triangulasi sumber. Hasil penelitian menunjukkan bahwa rekrutmen online mampu meningkatkan jumlah pelamar, mempercepat proses administrasi, serta membantu efisiensi biaya rekrutmen melalui pemanfaatan media digital. Meskipun demikian, kualitas pelamar tetap ditentukan melalui proses seleksi yang mengacu pada standar akademik dan religius yang ditetapkan oleh madrasah. Abstract The development of digital technology has encouraged educational institutions to utilize online-based systems in the student admission process. The implementation of online recruitment is expected to improve the effectiveness of student admissions through easier access, wider dissemination of information, and more efficient administrative management. This study aims to analyze the effectiveness of online recruitment in attracting qualified student candidates at Madrasah Aliyah Al-Hikmah Bandar Lampung. The research employed a qualitative approach with a descriptive research design. Data were collected through observation, semi-structured interviews, and documentation involving the admission committee, new students, and parents. Data analysis was conducted through the stages of data reduction, data presentation, and conclusion drawing, while data validity was ensured through source triangulation. The results indicate that online recruitment increases the number of applicants, accelerates administrative processes, and improves cost efficiency through the use of digital media. However, the quality of applicants is still determined through a selection process based on the academic and religious standards established by the madrasah.

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