MANAJEMEN STRATEGI DALAM MENINGKATKAN KEGIATAN DAKWAH DI MASJID NURUL IMAN DESA BIHA

Ramadania, Mat Yusuf (2026) MANAJEMEN STRATEGI DALAM MENINGKATKAN KEGIATAN DAKWAH DI MASJID NURUL IMAN DESA BIHA. Diploma thesis, UIN RADEN INTAN LAMPUNG.

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Abstract

ABSTRAK Kegiatan dakwah merupakan salah satu fungsi utama masjid dalam membina kehidupan keagamaan masyarakat. Namun, pada praktiknya tidak semua masjid mampu mengelola kegiatan dakwah secara optimal. Masjid Nurul Iman Desa Biha Pesisir Barat memiliki potensi strategis sebagai pusat dakwah, tetapi masih menghadapi berbagai permasalahan, seperti rendahnya partisipasi jamaah, keterbatasan sumber daya manusia, serta kurang optimalnya pengelolaan program dakwah. Permasalahan tersebut menunjukkan pentingnya penerapan manajemen strategis agar kegiatan dakwah dapat berjalan secara efektif, terarah, dan berkelanjutan sesuai dengan kebutuhan masyarakat. Penelitian ini menggunakan metode penelitian kualitatif dengan sifat deskriptif. Pengumpulan data dilakukan melalui observasi, wawancara, dan dokumentasi. Informan dalam penelitian ini terdiri dari pengurus Masjid Nurul Iman, tokoh masyarakat, pengurus remaja masjid, serta perwakilan jamaah. Analisis data dilakukan melalui tahapan reduksi data, penyajian data, dan penarikan kesimpulan. Untuk menjaga keabsahan data, peneliti menggunakan teknik triangulasi sumber sehingga data yang diperoleh lebih valid dan dapat dipertanggungjawabkan secara ilmiah. Hasil penelitian menunjukkan bahwa manajemen strategis di Masjid Nurul Iman Desa Biha Pesisir Barat telah diterapkan melalui tiga tahapan utama, yaitu perencanaan, implementasi, dan evaluasi strategi dakwah. Perencanaan dilakukan dengan merumuskan program dakwah rutin, bulanan, dan tahunan yang disesuaikan dengan kondisi jamaah. Implementasi strategi diwujudkan melalui pelaksanaan pengajian, kegiatan keagamaan, dan aktivitas sosial yang melibatkan jamaah secara aktif. Evaluasi dilakukan secara berkala untuk menilai efektivitas program dan memperbaiki kekurangan yang ada. Penerapan manajemen strategis tersebut terbukti mampu meningkatkan partisipasi jamaah dan kualitas kegiatan dakwah. Oleh karena itu, dapat disimpulkan bahwa manajemen strategis berperan penting dalam meningkatkan kegiatan dakwah di Masjid Nurul Iman Desa Biha Pesisir Barat. Kata Kunci: Manajemen Strategis, Kegiatan Dakwah, Partisipasi Jamaah, Masjid Nurul Iman. ABSTRACT Da’wah activities are one of the main functions of mosques in fostering the religious life of the community. However, in practice, not all mosques are able to manage da’wah activities optimally. Masjid Nurul Iman in Biha Village, Pesisir Barat, has significant potential as a center for da’wah activities, yet it faces several challenges, such as low community participation, limited human resources, and suboptimal management of da’wah programs. These conditions indicate the importance of implementing strategic management to ensure that da’wah activities are conducted effectively, systematically, and sustainably in accordance with the needs of the community. This research employed a qualitative method with a descriptive approach. Data were collected through observation, interviews, and documentation. The informants consisted of mosque administrators, community leaders, youth organization representatives, and members of the congregation of Masjid Nurul Iman. Data analysis was carried out through data reduction, data presentation, and conclusion drawing. To ensure data validity, source triangulation was applied, allowing the findings to be scientifically reliable and accountable. The results of the study indicate that strategic management at Masjid Nurul Iman in Biha Village, Pesisir Barat, has been implemented through three main stages: planning, implementation, and evaluation of da’wah strategies. Strategic planning was conducted by formulating routine, monthly, and annual da’wah programs based on the characteristics of the congregation. Strategy implementation was realized through religious activities, regular Islamic lectures, and social programs that actively involved the congregation. Evaluation was conducted periodically to assess program effectiveness and identify areas for improvement. The implementation of strategic management has proven to increase congregation participation and improve the quality of da’wah activities. Therefore, it can be concluded that strategic management plays a crucial role in enhancing da’wah activities at Masjid Nurul Iman, Biha Village, Pesisir Barat. Keywords: Strategic Management, Da’wah Activities, Congregation Participation, Nurul Iman mosques.

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