STRATEGI KOMUNIKASI TAKMIR DALAM MENINGKATKAN MINAT JAMAAH SHALAT SUBUH DI MASJID AL-HUDA BANDAR LAMPUNG.

: Anju, Pratama (2025) STRATEGI KOMUNIKASI TAKMIR DALAM MENINGKATKAN MINAT JAMAAH SHALAT SUBUH DI MASJID AL-HUDA BANDAR LAMPUNG. Diploma thesis, UIN RADEN INTAN LAMPUNG.

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Abstract

ABSTRAK Penelitian ini bertujuan untuk mengetahui strategi komunikasi yang diterapkan oleh takmir Masjid Al-Huda Bandar Lampung dalam meningkatkan minat jamaah untuk melaksanakan shalat Subuh berjamaah. Penelitian ini dilatarbelakangi oleh rendahnya tingkat kehadiran jamaah pada waktu Subuh dibandingkan waktu salat lainnya. Untuk menjawab permasalahan tersebut, peneliti menggunakan teori strategi komunikasi yang dikemukakan oleh Hafied Cangara, yang meliputi lima tahapan utama: research (penelitian), planning (perencanaan), implementation (pelaksanaan), evaluation (evaluasi), dan reporting (pelaporan). Metode penelitian yang digunakan adalah kualitatif deskriptif, dengan teknik pengumpulan data melalui observasi, wawancara, dan dokumentasi. Informan penelitian meliputi ketua takmir, dai, serta jamaah Masjid Al-Huda Sukarame Bandar Lampung. Data dianalisis menggunakan model interaktif Miles dan Huberman, yaitu reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa strategi komunikasi takmir dalam meningkatkan minat jamaah shalat Subuh telah mengacu pada lima tahapan strategi Hafied Cangara, meskipun belum terlaksana secara optimal. Pada tahap penelitian, pengurus melakukan pengamatan langsung terhadap kehadiran jamaah dan kendala yang dihadapi. Tahap perencanaan diwujudkan melalui penyusunan jadwal kajian Subuh, pengumuman setelah shalat, serta pendekatan personal kepada jamaah. Tahap pelaksanaan dilakukan dengan memanfaatkan media pengeras suara, khutbah, serta komunikasi interpersonal antara takmir, dai, dan jamaah. Evaluasi dilakukan secara lisan melalui pengamatan jumlah jamaah dan masukan dari masyarakat. Adapun tahap pelaporan masih bersifat informal tanpa dokumentasi tertulis yang sistematis. Kata Kunci: Strategi Komunikasi, Takmir Masjid, Minat Jamaah, Shalat Subuh, Masjid Al-Huda Bandar Lampung. iii ABSTRACT This research aims to identify the communication strategies implemented by the takmir (mosque administrators) of Al-Huda Mosque in Bandar Lampung in increasing the congregation’s interest in performing the Subuh (dawn) prayer in congregation. This study was motivated by the relatively low attendance of worshippers at the Subuh prayer compared to other prayer times. To address this issue, the researcher employed Hafied Cangara’s Communication Strategy Theory, which consists of five main stages: research, planning, implementation, evaluation, and reporting. This study used a descriptive qualitative method, with data collected through observation, interviews, and documentation. The research informants included the head of the takmir, preachers, and congregants of Al-Huda Mosque, Sukarame, Bandar Lampung. The data were analyzed using Miles and Huberman’s interactive analysis model, consisting of data reduction, data display, and conclusion drawing. The results show that the takmir’s communication strategy to increase congregational interest in Subuh prayer has generally followed Cangara’s five strategic stages, although not yet implemented optimally. At the research stage, the administrators conducted direct observations regarding attendance levels and existing obstacles. The planning stage involved scheduling Subuh lectures, delivering announcements after prayers, and conducting personal approaches to congregants. The implementation stage was carried out through the use of loudspeakers, sermons, and interpersonal communication between the takmir, preachers, and worshippers. Evaluation was conducted informally by observing attendance and gathering community feedback, while the reporting stage was mostly oral without formal written documentation. Keywords: Communication Strategy, Mosque Management (Takmir), Congregational Interest, Subuh Prayer, Al�Huda Mosque Bandar Lampung.

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