ANALISIS FRAMING TERHADAP USTADZ ABDUL SOMAD DI MEDIA SOSIAL.

Ahmad, Adnan Firdaus (2025) ANALISIS FRAMING TERHADAP USTADZ ABDUL SOMAD DI MEDIA SOSIAL. Diploma thesis, UIN RADEN INTAN LAMPUNG.

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Abstract

ABSTRAK Penelitian ini bertujuan untuk menganalisis bagaimana framing terhadap Ustadz Abdul Somad dikonstruksikan melalui media sosial, khususnya pada platform Instagram, TikTok, dan YouTube. Dengan menggunakan model analisis framing Robert N. Entman, penelitian ini mengkaji empat elemen utama framing, yaitu pendefinisian masalah (define problems), penentuan penyebab (diagnose causes), penilaian moral (make moral judgement), dan rekomendasi penyelesaian (treatment recommendation). Penelitian ini merupakan penelitian kualitatif dengan pendekatan studi pustaka (library research), yakni mengandalkan literatur, dokumentasi, dan data digital sebagai sumber utama. Teknik pengumpulan data dilakukan melalui observasi non-partisipan terhadap konten-konten media sosial yang menampilkan Ustadz Abdul Somad, khususnya dari platform Instagram, TikTok, dan YouTube. Data dianalisis menggunakan model framing yang dikembangkan oleh Robert N. Entman yang mencakup empat perangkat analisis: pendefinisian masalah (define problems), identifikasi penyebab (diagnose causes), penilaian moral (make moral judgement), dan rekomendasi penyelesaian (treatment recommendation). Hasil penelitian menunjukkan bahwa framing terhadap Ustadz Abdul Somad di media sosial membentuk narasi yang beragam, mulai dari positif, negatif, hingga netral. Framing negatif menampilkan Ustadz Abdul Somad sebagai tokoh kontroversial, sementara framing positif memposisikannya sebagai ulama inspiratif dengan gaya dakwah yang khas. Framing netral cenderung berupaya memberikan konteks seimbang atas berbagai peristiwa yang melibatkan Ustadz Abdul Somad. Penelitian ini menegaskan pentingnya literasi media dalam memahami konstruksi realitas di media sosial serta pengaruhnya terhadap opini publik. Kata Kunci : Analisis Framing, Media Sosial, Robert N. Entman. iii ABSTRACT Study This aiming For analyze how to frame Ustadz Abdul Somad constructed through social media , especially on the Instagram, TikTok, and YouTube platforms. With using Robert N. Entman's framing analysis model , the research This to study four element main framing, namely definition problem (define problems), determination causes (diagnose causes), moral judgment (make moral judgment), and recommendations resolution (treatment recommendation). Study This is study qualitative with approach studies library research , namely depend on literature , documentation , and digital data as source main . Data collection techniques were carried out through non- participant observation to social media content that displays Ustadz Abdul Somad , in particular from the Instagram, TikTok, and YouTube platforms. The data was analyzed using the framing model developed by Robert N. Entman which includes four device analysis : definition problem (define problems), identification causes (diagnose causes), moral judgment (make moral judgment), and recommendations resolution (treatment recommendation). Research result show that the framing of Ustadz Abdul Somad on social media to form diverse narratives , starting from from positive , negative , up to neutral . Negative framing display Ustadz Abdul Somad as figure controversial , while positive framing position it as an inspiring cleric with style typical preaching . Neutral framing tend make an effort give context balanced on various events involving Ustadz Abdul Somad . Research This confirm importance media literacy in understand construction reality on social media as well as its influence to opinion public . Keywords : Framing Analysis, Social Media, Robert N. Entmant.

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