PERAN WIRAUSAHA PEREMPUAN DALAM PENGUATAN EKONOMI LOKAL DI ERA SOCIETY 5.0 PERSPEKTIF SHARIA ENTERPRISE THEORY (Studi Pada UMKM di Kota Bandar Lampung)

SITI, HANIFAH (2025) PERAN WIRAUSAHA PEREMPUAN DALAM PENGUATAN EKONOMI LOKAL DI ERA SOCIETY 5.0 PERSPEKTIF SHARIA ENTERPRISE THEORY (Studi Pada UMKM di Kota Bandar Lampung). Masters thesis, UIN RADEN INTAN LAMPUNG.

	PDF Download (5MB)
	PDF Restricted to Repository staff only Download (7MB)

Abstract

ABSTRAK Penelitian ini berlandaskan filosofi Sharia Enterprise Theory yang menempatkan aktivitas bisnis bukan sekadar perolehan keuntungan, melainkan sarana ibadah serta distribusi manfaat yang adil dengan menunaikan tanggung jawab kepada Allah SWT, manusia, dan alam. Permasalahan utama yang diangkat adalah besarnya peran wirausaha perempuan di Kota Bandar Lampung yang secara nyata dapat mendorong pertumbuhan ekonomi lokal, namun masih dihadapkan pada keterbatasan modal, literasi digital, dan beban peran ganda. Keunikan penelitian ini terletak pada analisis komprehensif mengenai peran wirausaha perempuan di era Society 5.0 melalui perspektif Sharia Enterprise Theory. Tujuan penelitian adalah: (1) menganalisis konsep peran wirausaha perempuan dalam penguatan ekonomi lokal, (2) menilai kontribusi dan upaya pemerintah dalam pemberdayaan wirausaha perempuan, serta (3) mengkaji kontribusi layanan digitalisasi di era Society 5.0 pada penjualan dan penguatan ekonomi lokal di Kota Bandar Lampung. Metode penelitian menggunakan pendekatan kualitatif dengan kombinasi field research dan library research. Data diperoleh melalui wawancara dengan teknik purposive sampling pada 15 wirausaha perempuan, serta triangulasi sumber dari Dinas Koperasi dan UKM Provinsi Lampung dan karyawan usaha. Analisis dilakukan secara deduktif melalui tahapan reduksi, penyajian, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa wirausaha perempuan berperan strategis dalam penciptaan lapangan kerja, pemanfaatan bahan baku lokal, inovasi produk, dan membangun hubungan dengan komunitas lokal. Pemerintah berkontribusi tercermin dalam pelatihan rutin, literasi digital, fasilitasi perizinan dan sertifikasi halal, kerja sama dengan marketplace, serta penyediaan platform digital seperti Tapis Mall dan Pasar Berjaya. meskipun dukungan modal masih menjadi kendala. Digitalisasi terbukti memperluas pasar, meningkatkan efisiensi, memperluas jangkauan pasar, memperbaiki layanan dan inovasi produk, serta memperkuat rantai pasok, namun rendahnya literasi digital pada SDM masih menjadi tantangan utama dalam mengadopsi teknologi di era Society 5.0. Penelitian ini menegaskan bahwa wirausaha perempuan merupakan motor penggerak ekonomi lokal yang selaras dengan prinsip Sharia Enterprise Theory di era Society 5.0. Kata kunci: Wirausaha perempuan, Ekonomi lokal, Sharia Enterprise Theory, Society 5.0. vi ABSTRACT This research is grounded in the philosophy of Sharia Enterprise Theory, which positions business activities not merely as profit-making but also as a means of worship and fair distribution of benefits by fulfilling responsibilities to Allah SWT, humanity, and nature. The main issue raised is the significant role of women entrepreneurs in Bandar Lampung City, which can significantly drive local economic growth, yet still faces limitations in capital, digital literacy, and the burden of dual roles. The uniqueness of this research lies in its comprehensive analysis of the role of women entrepreneurs in the Society 5.0 era through the perspective of Sharia Enterprise Theory. The research objectives are: (1) to analyze the concept of the role of women entrepreneurs in strengthening the local economy, (2) to assess the government's contribution and efforts in empowering women entrepreneurs, and (3) to examine the contribution of digitalization services in the Society 5.0 era to sales and strengthening the local economy in Bandar Lampung City. The research method used a qualitative approach with a combination of field research and library research. Data were obtained through purposive sampling interviews with 15 women entrepreneurs, as well as triangulation of sources from the Lampung Provincial Cooperatives and SMEs Office and business employees. The analysis was conducted deductively through the stages of reduction, presentation, and conclusion drawing. The research findings indicate that women entrepreneurs play a strategic role in job creation, utilization of local raw materials, product innovation, and building relationships with local communities. The government's contribution is reflected in regular training, digital literacy, facilitation of halal licensing and certification, collaboration with marketplaces, and the provision of digital platforms such as Tapis Mall and Pasar Berjaya. However, capital support remains a barrier. Digitalization has been proven to expand markets, increase efficiency, broaden market reach, improve services and product innovation, and strengthen supply chains. However, low digital literacy among human resources remains a major challenge in adopting technology in the Society 5.0 era. This research confirms that women entrepreneurs are the driving force of the local economy, aligning with the principles of Sharia Enterprise Theory in the Society 5.0 era. Keywords: Women entrepreneurs, Local economy, Sharia Enterprise Theory, Society 5.0. vii ُ ُصَّخَ وُـلما ُ ِ ةَّ يِرا َجِّتماُ ِ ة َع ِ شْ و َ ْ ْاُ ُ َ لَِإُ ُ ر ُظْنَ ثُ ِتَِّ ماُ، ِ ةَّ يِرا َجِّتماُ ِ عيِرا َشَ م ْ ماُ ِفُِ ِ ةَؼيِ َّشَّماُ ِ ةَّ يِر َظَ هُ ِ ةَف َسْ وَفُ َ لَِإُ ُثْحَ ب ْ ماُا َذَىُ ُدِ ن َ ت ْ سَ ي َُدا َ ب ِ ؼ ْ و ِ نُ ٍ َ لَي ِسَ و َ كُا ًضْ ي َ أُ ْلَ بُ، ِحْ ب ِّ رماُ ِقي ِ ل ْحَت ِ مُ ٍ َ لَي ِسَ و َ كُْطَلَفُ َسْي َ م ُ ِ ءاَف َ و ْ ماُ ِ ل َ لَِخُ ْنِ مُ ِ َ لَِ دا َؼ ْ ماُ ِ ع ِ فاَن َ م ْ ماُ ِ عي ِز ْ وَ ث َ وُ ِ ة ُ ِتَِّ ماُ ُ ة َّ ي ِ سي ِ ئ َّ رماُ ُ ة َّ ي ِضَل ْ ماُ. ِ ةَؼيِب َّعما َ وُ ِنا َسْ و ِالَِ وُ َ لَا َؼَ ث َ وُ ُوَ ها َحْ ب ُ سُ ِ َّللَّاُ َهاَ ُ تُُ ِتا َّ ي ِ موُؤ ْ سَ م ْ م ِبِ ُ ُ ء ْبِغ َ وُ ُ ة ُ َّ ي ِ مْك َّ رماُ ُ ةَفِر ُ َ ُِِ ُثْحَ ب ْ ماُاَىُرُِ ُِ يُ ُ َ لَ َ عَُ ٍحو ُضُ وِبُ َعَف ْدَ يُ ْن َ أُ ُنِكْ مُ يُيِ َّ لَّا َ وُ، ْجْ هوُ ب ْم َ لَُ ْ رَدْنِبُ ِ ةَني ِدَمُ ِفُِ ِلا َ ْ عْ َ ْ ْاُ ُتا َدِ ئا َ ر ُ ْؼ َ م ْ ما َ وُ ِلا َ م ْ ماُ ُسْ أ َ رُ ُثْ ي َحُ ْنِ مُاًدوُ ي ُ كُ َنْ ِ جِا َ وُ يُ َنْ مِزُاَمُ َّنُ َّنَِّك َ هُ، ِّ ِّلَِّحَ م ْ ماُ ِّيِ دا َطِ ت ْك ِالُِ ِّ وُ مُّنما ُ ُ ِفُِ ِلا َ ْ عْ َ ْ ْاُ ِتا ُُو ُ بَؼ ْ وَ ثُيِ َّ لَّاُ ُّماَي ْ ماُ ُ ر ْ وَّلدا َُدِ ئا َ رُ ِ ر ْ وَ ِلدُ ِ لِ ما َّشماُ ِلِي ِ وْ َ تَُ ِفُِ ِثْحَ ب ْ ماُا َذَي ِ مُ ُّصاَخْ ماُ ُعَ با َّعماُ ُلَِّ َ مَت َ ي َ وُ. ِ ةَخَ وَدْ زُ م ْ ماُ ِرا َ وْد َ ْ ْا . ِ ةَّ يِرا ُِزيِزْؼَ ثُ ِ فُِ ِ لا َ ْ عْ َ ْ ْاُ ِ ةَد َيَِرُ ِ فُِ ِ ة َ أ ْ رَ م ْ ماُ ِ ر ْ وَدُ ِ موُيْفَمُ ِ لي ِ وْ َ تَُ َ لَِإُ ُ فِدْ َيَُ ) ُ َجِّتماُ ِ عيِرا َشَ م ْ ماُ ِفُِ ِ ةَؼيِ َّشَّماُ ِ ةَّ يِر َظَ هُِر َظَ هُ ِ ةَ ْ جُِ وُ ْنِ م ُ 1 ُ ِ ئا َ رُ ِ ينِكْ مَ ثُ ِفُِاَى ِ دو ُ جَِ وُ ِ ةَمو ُ كُحْ ماُ ِ ة َ هَا َسُمُ ِ يمِي ْلَ ثُ َ لَِإُ ُفِدْ َيَُ) 0.5 ُ ِ ع َ مَت ْجُ م ْ ماُ ِ ْصَْغ (: َ ُِِ ِ ثْحَ ب ْ ماُ ا َذَىُ ُ فا َدْى َ أ َ و 3 (، ِلا َ ْ عْ َ ْ ْاُ ِتا َد ُ) ُ ِ دا َطِ ت ْك ِالُِ ِزيِزْؼَ ث َ وُ ِتا َؼيِب َ م ْ ماُ ِفِ 2 (، ِّ ِّلَِّحَ م ْ ماُ ِ دا َطِ ت ْك ِالِ ُ ُ 10 ُ َعَمُ ِ ةَ َّجَِ و 0.5 ُ ْ ُ ِ ع َ مَت ْجُ م ْ ماُ ِ ْ صَْغُ ِفُِ ِ ةَن َ مْك َّ رماُ ِتاَم ْدِخُ ِ ة َ هَا َسُمُ ِ ة َسا َ ر ِ دُ َ لَِإُ ُفِدْ َيَ وَ هُا ًجْ َنَُ ِثْحَ ب ْ ماُ ُ ةَليِرَظُ ْتَمَدْخَت ْ ساُ. ْجْ هوُ ب ْم َ لَُ ْ را َدْ ه َبُِ ِ ةَني ِدَمُ ِفُِ ِّ ِّلَِّحَ م ْ ما ُِّ ِنِا َدْ ي َ م ْ ماُ ِثْحَ ب ْ ماُ َ ْينَ بُ ِيجِزَ م ْ ماُ َعَمُا ًّ ي ِغ ُ ُ م ْ ماُ ِتاَن ِّ يَؼ ْ ماُ ِتا َّ ي ِ ن ْل ِ ثُ ِ ما َدْخِ ت ْ س ِبُِ ٍت َ لََ باَل ُمُ ِل َ لَِخُ ْنِ مُ ُتَنَا َ ي َ ب ْ ماُ ْتَ و َطَحَ وُ. ِّ ِبَِت ْ كَ م ْ ماُ ِثْحَ ب ْ ما َ و ُ ِ ة َع ِّسَ وَت ُ م ْ ما َ وُ ِ ةَرُِ غ َّطماُ ِ عيِرا َشَ م ْ ما َ وُ ِتا َّ ي ِ ه ُ وا َؼَّتماُ ِبَت ْ كَمُ ْنِ مُ ِر ِ دا َطَ م ْ ماُ َ ْينَ ب ُ َ ُ ِظي ِ فْخَّتماُ ِلِِا ُ ِثي ِ وَِّْتماُ َ لَِإُ ِ ةَفا َضِ ْ لْ ِبُِ،ٍلا َ ْ عَْ أَُة َدِ ئا َ ر رَمُ ِل َ لَِخُ ْنِ مُ ٍ ة َّ ي ِحاَت ْ ن ِ ت ْ ساُ ٍ ةَليِرَعِبُ ُلي ِ و ْحَّتماُ َيِرْح ُ أ َ وُ. ِ عيِرا َشَ م ْ ماُيِ ف َّظَ وُم َ وُ ْجْ هوُ ب ْم َ لَُ ِ ةَ ي َ لَِوُ ِفِ ُ ُ َ مَؼ ْ ماُ ِصَ رُفُ ِ داَيجِإُ ِفُِ ٍّ يِجي ِ ثاَ ِتِْ ساُ ٍر ْ وَدِبُ َنْ مُل َ يُ ِلا َ ْ عْ َ ْ ْاُ ِتا َدِ ئا َ رُ َّن َ أُ َ لََػُ ِثْحَ ب ْ ماُ ُجِ ئاَتَ هُ ُّلُدَ ث . ِجِ ئاَتَّنماُ ِص َ لَْخِ ت ْ سا َ و ُ ِ ما َدْخِ ت ْ سا َ وُ،ِل ُ ُ ِضْ رَؼ ْ ما َ و ُ ُ ة َ هَا َسُمُ ُسِكَؼْنَ ث َ وُ. ِ ة َّ ي ِّ و َحَ م ْ ماُ ِتا َؼ َ مَت ْجُ م ْ ماُ َعَمُ ِتا َك َ لََؼ ُ ِصي ِخْ َّتِماُ ِليِي ْ سَ ج َ وُ، ِ ة َّ ي ِ مْك َّ رماُ ِ ةَ باَت ِك ْ ها َ وُ ِ ة َ ءا َ رِ ل ْ ماُ ِ ةَفِرْؼَم َ وُ، ِ م ِظَتْن ُ م ْ ماُ ِبيِرْدَّتماُ ِفُِ ِ ةَمو ُ كُحْ ما ُ ْ ماُ ِ ءاَنِب َ وُ ، ِتا َجَتْن ُ م ْ ماُ ِر َكَِ تْ با َ وُ، ِ ة َّ ي ِّ و َحَ م ْ ماُ ِ ماَخْ ماُ ِّدا َ وَ م ْ ما ُ،ِل َ لََحْ ماُ ِ ةَداَي َََ وُ ُ َلاَزاَمُ ِ ْ غْ َّ رم ِبِ َ و ُ.” ُ َيَا َخْرُِبُ ْ را َسَبِ ُ، ِقو ُّسماُ َقا َعِ ه ُ ِ ةَفِرْؼ َ م ْ ماُِوْحَمُ ُ ُع ِّسَ وُ ث َ و ُ” ُ َ و ُ ُ” ُ ْلوُمُ ْسيِب َتَ ُ” ُ ِلْث ِ مُ ٍ ة َّ ي ِ مْك َ رُ ٍتا َّطَن ِ مُ ِرُِ ف ْ وَ ث َ وُ، ِقا ُ َ و ْ س َ ْ ْاُ َعَمُ ِنُ وا َؼَّتما َ و ،َة َ ءاَف َ ك ْ هاُ ُن ِّسَ ُ تََ وُ، َقا َ و ْ س َ ْ ْاُ ُع ِّسَ وُ ثُاَ َّنَ َ أُ ُ ةَن َ مْك َّ رماُ ْتَ ت َ ب ْ ج َ أُ. ً ة َ ب َلَغُ ُلِِّ َ مُ يُ ُّ ِلِا َ م ْ ماُ ُ ْ عَّْلدا ُ ُضاَف ِ ْ نْاُ ُلا َ ز َ يُ َ لَُ، َ ِلَِذُ َعَم َ وُ. ِدي ِر ْ وَّتماُ َلِس َ لََسُيِّ وَلُ ث َ وُ، ِتا َجَتْن ُ م ْ ماُ َ ر َكَِ تْ با َ وُ ِتاَم ْدِخْ ماُ ُزِّ زَؼُ ث َ و ُ ُدِّ كَؤُ يُ. 0.5 ُ ِ ع َ مَت ْجُ م ْ ماُ ِ ْصَْغُ ِفُِا َ ي ْحو ُ موُن ْ كِّتماُ ِ دا َ م ُ ِ ةَّ يِر َظَ هُ ِ ِِ دا َ بَمُ َع ُ ِ تْغاُ ِفًُِةَرُِب َ كُ ٍتَبِوُؼ ُضُ ُلِِّ َ مُ يُ ِ ةَّ يِ َشََّب ْ ماُ ِ دِرا َ وَ م ْ ماُ َ ْينَ بُ ِ ة َّ ي ِ مْك َّ رما َُمُ ُ قَفا َ وَت َ يُ ا َ مِبُ ، ِّ ِّلَِّحَ م ْ ماُ ِ دا َطِ ت ْك ِلَِ مُ ُ ةَؼ ِ فا َّلداُ ُة َّ وُل ْ ماُ َّنُىُ ِلا َ ْ عْ َ ْ ْاُ ِتا َدِ ئا َ رُ َّن َ أُ ُثْحَ ب ْ ماُا َذَى ُِ ُ ُ ُع َ مَت ْجُ م ْ ماُ، ِ ةَّ يِرا َجِّتماُ ِ ع . 0.5 ُ ِ ع َ مَت ْجُ م ْ ماُ ِ ْصَْغُ ِفُِ ِ ةَّ ي را َجِّتماُ ِ عيِرا َشَ م ْ ماُ ِفُِ ِ ةَؼيِ َّشَّما يِرا َشَ م ْ ماُ ِفُِ ِ ةَؼيِ َّشَّماُ ُ ةَّ يِر َظَ هُ، ُّ ِّ لَِّحَ م ْ ماُُدا َطِ ت ْك ِالُِ،ِلا َ ْ عْ َ ْ ْاُ ُتا َدِ ئا َ رُ:ُ ُ ة َّ ي ِ سي ِ ئ َّ رماُ ُتا َ م ِ َكَْ ها . 0.5

Actions (login required)

View Item