ANALISIS MANAJEMEN MUTU DAN DIGITAL MARKETING TERHADAP PENINGKATAN KINERJA PERGURUAN TINGGI DI LINGKUNGAN PTKIS KOPERTAIS XV WILAYAH LAMPUNG

JUNAIDI, DJOHAN (2025) ANALISIS MANAJEMEN MUTU DAN DIGITAL MARKETING TERHADAP PENINGKATAN KINERJA PERGURUAN TINGGI DI LINGKUNGAN PTKIS KOPERTAIS XV WILAYAH LAMPUNG. Doctoral thesis, UIN RADEN INTAN LAMPUNG.

	PDF Download (5MB)
	PDF Restricted to Repository staff only Download (6MB)

Abstract

ABSTRAK Kuantitas PTKIS yang terus meningkat belum selaras kualitasnya, baik segi kualitas lulusan, kualitas dosen dan kualitas kurikulum. Manajemen mutu mengisyaratkan perencanaan mutu, pengendalian mutu dan peningkatan mutu bisa menjadi pendukung selarasnya kuantias dengan kualitas PTKIS. Digital marketing yang memanfaatkan media sosial, platform marketing, site design dan cost bisa pula sebagai pendukung peningkatan kinerja PTKIS. Pertanyaannya, signifikankah pengaruh Manajemen Mutu terhadap peningkatan Kinerja Perguruan Tinggi? Signifikankah pengaruh Digital Marketing terhadap Kinerja Perguruan Tinggi? Signifikankah pengaruh Manajemen Mutu dan Digital Marketing secara bersamaan terhadap peningkatan Kinerja Perguruan Tinggi? Dari tujuan penelitian yang applied reserch, dari sisi metode yang ex post facto, dari sisi tingkat eksplanasi merupakan penelitian asosiatif, dan jenis datanya merupakan penelitian kuantitatif, penelitian ini menjawab tiga rumusan masalah yang diajukan. Dengan populasi PTKIS di lingkungan Kopertais XV Wilayah Lampung dan sampel STIT Pringsewu, Universitas Ma’arif, Universitas An Nur, dan IAI Darul Fatah, serta hasil multistage random sampling, melalui dua langkah teknik sampling purposive sampling dan disproportionate random sampling, sehingga adanya pengaruh dan besaran pengaruh Manajemen Mutu terhadap Kinerja Perguruan Tinggi, Digital Marketing terhadap Kinerja Perguruan Tinggi serta Manajemen Mutu dan Digital Marketing secara bersamaan terhadap Kinerja Perguruan Tinggi. Dari uji regresi, diketahui nilai Sig. 0.001 < 0,05, dan 3,684 > 2,005 (t hitung >t tabel) dengan nilai df 0,025. Dengan demikian, terdapat pengaruh Manajemen Mutu terhadap Kinerja Perguruan Tinggi. Dari uji koefisien determinasi diperoleh nilai adjusted R Square 0,164 (16,4 %), yang berarti kemampuan Manajemen Mutu mempengaruhi Kinerja Perguruan Tinggi 16,4 % dan sisanya 83,6 % dijelaskan variabel lain. Diketahui pula nilai Sig. 0.002 < 0,05, dan 6,802 > 3, 16 (F hitung > F tabel) dengan nilai probabilita 0,05. Dengan demikian, terdapat pengaruh Digital Marketing terhadap Kinerja Perguruan Tinggi. Berdasarkan uji koefisien determinasi diperoleh nilai adjusted R Square sebesar 0,158 (15,8 %) yang berarti kemampuan Digital Marketing mempengaruhi Kinerja Perguruan Tinggi sebesar 15,8 % dan sisanya 84,2 % dijelaskan variabel lain. Selanjutnya diperoleh nilai Sig. 0.002 < 0,05, dan 6,802 > 3, 16 (F hitung > F tabel) dengan nilai probabilita 0,05. Dengan demikian, terdapat pengaruh Manajemen Mutu dan Digital Marketing secara bersamaan terhadap Kinerja Perguruan Tinggi. Berdasarkan uji koefisien determinasi diperoleh nilai adjusted R Square 0,164 (16,4 %) yang berarti kemampuan Manajemen Mutu dan Digital Marketing secara bersamaan mempengaruhi Kinerja Perguruan Tinggi 16,4 % dan sisanya 83,6 % dijelaskan variabel lain. Empat pola distribusi indikator pada dimensi, indikator pada variabel dan formulasi khas kontribusi dimensi terhadap variabel hasil analisis data, menjadikan penelitian ini lebih ekslusif dari penelitian terdahulu. Analisis kualitatif jika dilakukan penelitian selanjutnya akan melengkapi penelitian ini lebih efektif diaplikasikan. Kata Kunci: PTKIS, Kinerja Perguruan Tinggi, Manajemen Mutu dan Digital Marketing xi ABSTRACT The increasing number of PTKIS (Private Islamic Religious Higher Education Institutions) has not been matched by improvements in quality, including the quality of graduates, lecturers, and curriculum. Quality management, which involves quality planning, quality control, and quality improvement, could support the alignment between quantity and quality in PTKIS. Digital marketing, which utilizes social media, marketing platforms, electronic mass media, and email, could also serve as a supporting factor in improving PTKIS performance. This raises the following questions: Does quality management significantly affect the performance of higher education institutions? Does digital marketing significantly affect the performance of higher education institutions? Do quality management and digital marketing jointly have a significant effect on the performance of higher education institutions? This research aimed to answer those three questions through an applied research approach, using the ex post facto method. In terms of explanation level, this research was an associative study, and based on the data type, it was quantitative research. The study focused on PTKIS under the supervision of KOPERTAIS XV Lampung Region, with STIT Pringsewu, Universitas Ma’arif, Universitas An Nur, and IAI Darul Fatah selected as samples. The sampling used a multistage random sampling method, which involved two steps: purposive sampling and disproportionate random sampling. The results confirmed the influence and the extent of the influence of quality management on higher education performance, the influence of digital marketing on higher education performance, as well as the combined influence of both quality management and digital marketing on higher education performance. Based on regression tests, the significance value was 0.001 < 0.05, and the t-value was 3.684 > 2.005 (t-count > t-table) with a degree of freedom of 0.025. Therefore, there was a significant influence of quality management on the performance of higher education institutions. The coefficient of determination test showed an adjusted R Square value of 0.164 (16.4%), meaning that quality management accounted for 16.4% of the influence on performance, while the remaining 83.6% was explained by other variables. It was also found that the significance value was 0.002 < 0.05, and the F-value was 6.802 > 3.16 (F-count > F-table) with a probability value of 0.05. Thus, digital marketing significantly influenced the performance of higher education institutions. The coefficient of determination test produced an adjusted R Square value of 0.158 (15.8%), indicating that digital marketing influenced performance by 15.8%, while the remaining 84.2% was explained by other variables. Furthermore, the combined influence of quality management and digital marketing was also found to be significant, with a significance value of 0.002 < 0.05 and an F-value of 6.802 > 3.16 (F-count > F-table), at a 0.05 probability level. The coefficient of determination test showed an adjusted R Square value of 0.164 (16.4%), indicating that the combined effect of quality management and digital marketing accounted for 16.4% of the performance of higher education institutions, while the remaining 83.6% was influenced by other variables. The identification of four indicator distribution patterns within the dimensions, the indicators within the variables, and the unique formulation of each dimension's contribution to its respective variable—based on data analysis results—made this research more exclusive compared to previous studies. A future qualitative analysis would complement this study and enhance its effectiveness in practical application. Keywords: PTKIS, Higher Education Performance, Quality Management, Digital Marketing. xii xiii صَّخَ ل ُم ُداَد ْزَت يِّت َّ لا ِّةَّصاَخْ لا ِّةَّيِّم َ لَْسِّ ْلْا ِّتا َعِّما َجْ لا ُ ةَّيِّ مَك ِّةَد ْوَج ُثْي َح ْنِّم ٌءا َ وَس ،ا َهِّتَد ْوَج َعَم ُدْعَب ْقَفا َ وَتَت ْمَ ل ٍرا َرْمِّتْسا ِّ ب ِّ جِّهاَن َم ْ لا ِّةَد ْوَجَ و ِّةَذِّتا َسُ ْلْا ِّةَد ْوَج ،َني ِّجي ِّ رِّخْ لا . َنيِّسْحَت َ و ،ِّةَد ْوَجْ لا َةَبَقا َرُم َ و ،ِّةَد ْوَجْ لا َطي ِّطْخَت َّنَ أ ىَ ل ِّ إ ُريِّشَت ِّةَد ْوَجْ لا ُة َراَدِّ إ َّتلا ِّتا َسَّسَؤُم يِّف ِّةَد ْوَجْ لا َ و ِّةَّيِّ مَك ْ لا َنْيَب ِّنُزا َ وَّتلا ِّقيِّقْحَتِّل ً ةَمِّعاَد َنوُكَت ْنَ أ ُنِّكْمُي ِّةَد ْوَجْ لا َ لَْسِّ ْلْا يِّلا َع ْ لا ِّ ميِّلْع ِّ صاَخْ لا ِّ يِّم . ِّعا َمِّتْج ِّلِا ِّلُصا َ وَّتلا ِّلِّئا َسَ و ْنِّم ُديِّفَتْسَي يِّذ َّ لا ُّيِّمْ ق َّرلا ُقي ِّوْسَّتلا ِّةَّيِّنوُرُت ْكِّل ِّ ْلْا ِّ م َ لَْعِّ ْلْا ِّلِّئا َسَ و َ و ، ِّقي ِّوْسَّتلا ِّتاَّصَنِّم َ و ، ِّ ي ا ِّةَّيِّم َ لَْسِّ ْلْا ِّتا َعِّما َجْ لا ِّءاَد َ أ ِّنيِّسْحَتِّل ا ًمِّعاَد اًضْي َ أ َنوُكَي ْنَ أ ُنِّكْمُي ِّ يِّنوُرُت ْكِّل ِّ ْلْا ِّدي ِّ رَب ْ لا َ و ْلَه ، َ وُه ُلا َؤُّسلا .ِّةَّصاَخْ ل َراَدِّ إ ُريِّث ْ أَت ِّما َجْ لا ِّءاَد َ أ ىَ لَع ِّ يِّمْ ق َّرلا ِّقي ِّوْسَّتلا ُريِّث ْ أَت ْلَه ؟ٌّم ِّهُم ِّتا َعِّما َجْ لا ِّءاَد َ أ ِّنيِّسْحَت ىَ لَع ِّةَد ْوَجْ لا ِّة ٍةَ ل َلَِد وُذ ِّتا َع ْحَت ىَ لَع ٌ ةَ ل َلَِد ُهَ ل اًعَم ِّ يِّمْ ق َّرلا ِّقي ِّوْسَّتلا َ و ِّةَد ْوَجْ لا ِّة َراَدِّ إ ُريِّث ْ أَت ْلَه ؟ٍةَّيِّئا َصْحِّ إ ؟ِّتا َعِّما َجْ لا ِّءاَد َ أ ِّنيِّس ِّم ، ٍ يِّعْجَر ٍرَث َ أ ِّ ب ٌثْحَب َ وُه يِّذ َّ لا ِّ جَهْن َم ْ لا ُثْي َح ْنِّم ، ٌّيِّقي ِّ ب ْطَت ٌثْحَب َيِّه يِّت َّ لا ِّثْحَب ْ لا ِّفاَدْهَ أ ْنِّم ىَ وَتْسُم ُثْي َح ْن َ لَع ُثْحَب ْ لا اَذَه ُبي ِّجُي ، ٌّيِّ مَك ٌثْحَب َ وُه ِّتاَناَيَب ْ لا ُعْوَن َ و ، ٌّيِّطُبا َرَت ٌثْحَب َ وُه ِّ ريِّسْ فَّتلا .ا َهُحْرَط َّمَت َلِّئا َسَم ِّثَ لََث ى اَخْ لا ِّةَّيِّم َ لَْسِّ ْلْا ِّتا َعِّما َجْ لا ِّقيِّسْنَت ِّةَئي ِّ ب يِّف ِّةَّصاَخْ لا ِّةَّيِّم َ لَْسِّ ْلْا ِّتا َعِّما َجْ لا ِّ عَمَتْجُم ِّدوُجُوِّ ب ِّةَقَطْنِّم َرْشَع َةَسِّماَخْ لا ِّةَّص ِّل اَي ْ لُع ْ لا ِّةَسَرْد َم ْ لا َنِّم ٍةَن ِّ يَعَ و ،غْنوُب ْم َلِ ٍةَّيِّنيِّد ٍةَسَّسَؤُم َ و ، ِّ روُّنلا ِّةَعِّما َج ، َفِّ را َعَم ِّةَعِّما َج ،وُيِّسْغْني ِّ رَب يِّف ِّةَي ِّ ب ْرَّتلا ِّ موُ لُع ْنِّم ،ِّلِّحا َرَم ْ لا ِّةَدِّ دَعَت ُم ِّةَّيِّئا َ وْشَع ْ لا ِّتاَن ِّ ي َع ْ لا ِّذْخَ أ ُجِّئاَتَن ْتَرَه ْظَ أ ، ِّ ح َ لََف ْ لا ِّ راَد ٍةَّيِّم َ لَْسِّ إ ِّنْيَت َ وُطُخ ِّل َ لَِّخ ِّذْخَ أ ِّتاَّيِّن ْ قِّت ْنِّم ِّث ْ أَت ِّ مْجَحَ و ٍريِّث ْ أَت َدوُجُو ،ِّةَبِّساَنَت ُم ْ لا ِّ رْيَغ ِّةَّيِّئا َ وْشَع ْ لا ِّتاَن ِّ ي َع ْ لا ِّذْخَ أ َ و ِّةَفِّدا َه ْ لا ِّتاَن ِّ ي َع ْ لا ِّءاَد َ أ ىَ لَع ِّةَد ْوَجْ لا ِّة َراَدِّ إ ِّ ري ِّما َجْ لا ِّءاَد َ أ ىَ لَع ِّ يِّمْ ق َّرلا ِّقي ِّوْسَّتلا َ و ،ِّتا َعِّما َجْ لا ِّءاَد َ أ ىَ لَع اًعَم ِّ يِّمْ ق َّرلا ِّقي ِّوْسَّتلا َ و ِّةَد ْوَجْ لا ِّة َراَدِّ إ َكِّلَذَك َ و ،ِّتا َع ِّتا َعِّما َجْ لا . َةَميِّق َّنَ أ ُ ةَف ِّ رْعَم َّمَت ،ِّةَّيِّعا َمِّتْج ِّلِا ِّ موُ لُع ْ لا ِّتاَّيِّئا َصْحِّ إ ِّ راَبِّت ْخا ِّنِّم ٠٫٠٥ < ٠٫٠٠١ Sig. ، َ و ٣٫٦٨٤ > ٢٫٠٠٥ (t > ُبوُسْحَم ْ لا t ِّةَميِّق َعَم )ِّل َ وْدَجْ لا ٠٫٠٢٥ df. ِّتا َعِّما َجْ لا ِّءاَد َ أ ىَ لَع ِّةَد ْوَجْ لا ِّة َراَد ِّ ِّلْ ٌريِّث ْ أَت َكاَنُه ،يِّلا َّتلا ِّ ب َ و . ْنِّم ِّةَميِّق ىَ لَع ُلوُصُحْ لا َّمَت ،ِّديِّدْحَّتلا ِّلِّما َعُم ِّ راَبِّت ْخا R Square ِّةَ لَّدَعُم ْ لا ٠٫١٦٤ ( ١٦٫٤ َة َرْدُق َّنَ أ يِّنْعَي اَّمِّم ،)٪ ِّةَبْسِّن ِّ ب ِّةَعِّما َجْ لا ِّءاَد َ أ ىَ لَع ُرِّ ث َؤُت ِّةَد ْوَجْ لا ِّة َراَدِّ إ ١٦٫٤ يِّقاَب ْ لا َ و ٪ ٨٣٫٦ ىَرْخُ أ ٌتا َرِّ يَغَت ُم ُه ُرِّ سَفُت ٪ . َةَميِّق َّنِّ إَف ، ٌفوُرْعَم َ وُه ا َمَك ٠٫٠٥ < ٠٫٠٠٢ Sig. َ و ، ٦٫٨٠٢ > ٣.١٦ (F > ُ ةَب ْوُسْحَملا F ِّةَميِّق َعَم )ِّل َ وْدَجلا ٍةَّيِّلا َمِّتْحِّا ٠٫٠٥ . ِّتا َعِّما َجْ لا ِّءاَد َ أ ىَ لَع ِّ يِّمْ ق َّرلا ِّقي ِّوْسَّتلِّل ٌريِّث ْ أَت َكاَنُه ،َكِّلَذِّ ب َ و . َّمَت ،ِّديِّدْحَّتلا ِّلِّما َعُم ِّ راَبِّت ْخا ىَ لَع ًءاَن ِّ ب ِّةَميِّق ىَ لَع ُلوُصُحْ لا R Square ِّةَبْسِّن ِّ ب ِّةَ لَّدَعُم ْ لا ٠٫١٥٨ ( ١٥٫٨ ُرِّ ث َؤُت ِّ يِّمْ ق َّرلا ِّقي ِّوْسَّتلا َة َرْدُق َّنَ أ يِّنْعَي اَّمِّم ،)٪ ِّةَبْسِّن ِّ ب ِّتا َعِّما َجْ لا ِّءاَد َ أ ىَ لَع ١٥٫٨ يِّقاَب ْ لا َ و ٪ ٨٤٫٢ ٌتا َرِّ يَغَت ُم ُه ُرِّ سَفُت ٪ ىَرْخُ أ . ِّةَميِّق ىَ لَع ُلوُصُحْ لا َّمَت ،َكِّلَذ َدْعَب ٠٫٠٥ < ٠٫٠٠٢ Sig. َ و ، ٦٫٨٠٢ > ٣.١٦ (F > ُ ةَب ْوُسْحَملا F )ِّل َ وْدَجلا ٍةَّيِّلا َمِّتْحِّا ِّةَميِّق ِّ ب ٠٫٠٥ . ا َجْ لا ِّءاَد َ أ ىَ لَع ٍكَرَتْشُم ٍلْكَشِّ ب ِّ يِّمْ ق َّرلا ِّقي ِّوْسَّتلا َ و ِّةَد ْوَجْ لا ِّة َراَد ِّ ِّلْ ٌريِّث ْ أَت َكاَنُه ،يِّلا َّتلا ِّ ب َ و ِّتا َعِّم . ِّةَميِّق ىَ لَع ُلوُصُحْ لا َّمَت ،ِّديِّدْحَّتلا ِّلِّما َعُم ِّ راَبِّت ْخا ىَ لَع ًءاَن ِّ ب R Square ِّةَ لَّدَعُم ْ لا ٠٫١٦٤ ( ١٦٫٤ َّنَ أ يِّنْعَي اَّمِّم )٪ ِّءاَد َ أ ىَ لَع اًعَم ِّنا َرِّ ث َؤُت ِّ يِّمْ ق َّرلا ِّقي ِّوْسَّتلا َ و ِّةَد ْوَجْ لا ِّة َراَدِّ إ َة َرْدُق ِّةَبْسِّن ِّ ب ِّتا َعِّما َجْ لا ١٦٫٤ يِّقاَب ْ لا َ و ٪ ٨٣٫٦ ُه ُرِّ سَفُت ٪ ىَرْخُ أ ٌتا َرِّ يَغَت ُم . َّنلا ِّةَغاَي ِّ صلا َ و ِّ رِّ يَغَت ُم ْ لا ىَ لَع ِّتا َرِّ شَؤُم ْ لا ،ِّدا َعْب َ ْلْا ىَ لَع ِّتا َرِّ شَؤُم ْ لا ِّ عي ِّ زْوَتِّل ٍطا َمْن َ أ ُ ةَعَب ْرَ أ ِّدا َعْب َ ْلْا ِّةَمَها َسُمِّل ِّةَّي ِّجَذوُم َث ْك َ أ َثْحَب ْ لا اَذَه ُلَعْجَت ،ِّتاَناَيَب ْ لا ِّليِّل ْحَت ْنَع ِّ جِّتاَّنلا ِّ رِّ يَغَت ُم ْ لا يِّف ِّةَق ِّ باَّسلا ِّثا َحْب َ ْلْا َنِّم ا ًزُّي َمَت َر . ِّف ً ةَّيِّلاَّعَف َرَث ْك َ أ ٍلْكَشِّ ب َثْحَب ْ لا اَذَه ُلِّ مَكُيَس ٍقِّح َلِ ٍثْحَب ُءا َرْجِّ إ َّمَت اَذِّ إ ُّيِّعْوَّنلا ُليِّل ْحَّتلا ِّقي ِّ ب ْطَّتلا ي . ةَيِسْيِئ َّرلا ُتا َمِلَكْ لا : ْوَجْ لا ُة َراَدِّ إ ،ِّةَّي ِّميِّلْعَّتلا ِّتا َسَّسَؤُم ْ لا ُءاَد َ أ ، ُ ةَّصاَخْ لا ُ ةَّيِّم َ لَْسِّ ْلْا ُ ةَّيِّميِّلْعَّتلا ُتا َسَّسَؤُم ْ لا ُقي ِّوْسَّتلا َ و ،ِّةَد ُّيِّمْ ق َّرلا

Actions (login required)

View Item