PENGARUH TEKNIK SELF-MANAGEMENT TERHADAP PERILAKU KONSUMTIF PESERTA DIDIK DI SMA NEGERI 5 BANDAR LAMPUNG

VIRLI, VERONIKA (2025) PENGARUH TEKNIK SELF-MANAGEMENT TERHADAP PERILAKU KONSUMTIF PESERTA DIDIK DI SMA NEGERI 5 BANDAR LAMPUNG. Diploma thesis, UIN RADEN INTAN LAMPUNG.

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Abstract

ABSTRAK Fenomena perilaku konsumtif semakin marak terjadi di kalangan peserta didik SMA Negeri 5 Bandar Lampung. Berdasarkan hasil observasi pada Januari 2025, mayoritas peserta didik cenderung membeli barang-barang bermerek seperti tas, sepatu, handphone, hingga aksesoris yang sedang tren. Selain itu, pengeluaran mereka untuk kebutuhan tersier seperti skincare, makeup, makanan cepat saji, dan pakaian juga cukup tinggi. Hal ini menunjukkan bahwa peserta didik seringkali kesulitan membedakan antara kebutuhan dan keinginan, sehingga cenderung melakukan pembelian impulsif dan boros akibat pengaruh gaya hidup, media sosial, dan lingkungan sekitar. Penelitian ini bertujuan untuk mengetahui pengaruh layanan konseling kelompok dengan teknik self-management terhadap perilaku konsumtif peserta didik. Metode penelitian yang digunakan adalah eksperimen semu (quasi experiment) dengan desain pretest-posttest control group design. Sampel penelitian berjumlah 10 peserta didik yang ditentukan dengan teknik purposive sampling, yang kemudian dibagi ke dalam kelompok eksperimen dan kelompok kontrol. Instrumen penelitian berupa angket perilaku konsumtif, sedangkan analisis data dilakukan dengan uji prasyarat (uji normalitas dan homogenitas) serta uji independent sample t-test. Hasil penelitian menunjukkan bahwa layanan konseling kelompok dengan teknik self-management berpengaruh signifikan dalam menurunkan perilaku konsumtif peserta didik. Hal ini ditunjukkan melalui hasil uji independent sample t-test pada posttest yang memperoleh nilai signifikansi 0,005 (< 0,05). Peserta didik dalam kelompok eksperimen mengalami penurunan perilaku konsumtif yang lebih signifikan dibandingkan dengan kelompok kontrol. Dengan demikian, teknik self-management terbukti efektif digunakan dalam layanan konseling kelompok untuk mengurangi perilaku konsumtif, serta dapat menjadi referensi bagi guru bimbingan dan konseling dalam merancang layanan yang sesuai guna membentuk perilaku konsumtif yang lebih bijak. Kata kunci: Konseling Kelompok, Self-Management, Perilaku Konsumtif iii ABSTRACT The phenomenon of consumptive behavior is increasingly prevalent among students at SMA Negeri 5 Bandar Lampung. Based on observations conducted in January 2025, the majority of students tend to purchase branded items such as bags, shoes, mobile phones, and trending accessories. In addition, their spending on tertiary needs such as skincare, makeup, fast food, and clothing is relatively high. This indicates that students often struggle to distinguish between needs and wants, leading to impulsive and wasteful purchasing behavior influenced by lifestyle, social media, and the surrounding environment. This study aims to determine the effect of group counseling services with the self-management technique on students’ consumptive behavior. The research method used was a quasi-experimental design with a pretest-posttest control group design. The research sample consisted of 10 students selected through purposive sampling, and they were divided into experimental and control groups. The research instrument was a consumptive behavior questionnaire, and data were analyzed using prerequisite tests (normality and homogeneity tests) and an independent sample t-test. The results showed that group counseling services with the self management technique significantly reduced students’ consumptive behavior. This was proven by the independent sample t-test results on the posttest, which obtained a significance value of 0.005 (< 0.05). Students in the experimental group experienced a more significant decrease in consumptive behavior compared to the control group. Thus, the self-management technique is proven to be effective in group counseling services to reduce consumptive behavior and can serve as a reference for guidance and counseling teachers in designing appropriate services to foster more wise and responsible consumption behavior. Keywords: Group Counseling, Self-Management, Consumptive Behavior

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