DAMPAK KEBIJAKAN DIGITALISASI MEDIA TERHADAP PERKEMBANGAN TELEVISI LOKAL DI PROVINSI LAMPUNG.

Euis, Astrid Khofifah (2025) DAMPAK KEBIJAKAN DIGITALISASI MEDIA TERHADAP PERKEMBANGAN TELEVISI LOKAL DI PROVINSI LAMPUNG. Diploma thesis, UIN RADEN INTAN LAMPUNG.

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Abstract

ABSTRAK Digitalisasi media penyiaran di Indonesia melalui kebijakan Analog Switch Off (ASO) membawa dampak signifikan terhadap perkembangan televisi lokal, termasuk Radar Lampung TV. Perubahan sistem penyiaran dari analog ke digital menuntut stasiun televisi lokal untuk beradaptasi, baik dari sisi teknis, produksi konten, hingga manajemen sumber daya. Namun, di tengah tuntutan tersebut, televisi lokal menghadapi tantangan baru dalam mempertahankan eksistensi di tengah persaingan media digital yang semakin ketat dan perubahan pola konsumsi informasi masyarakat. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan metode studi kasus pada Radar Lampung TV. Data dikumpulkan melalui wawancara mendalam dengan tiga informan kunci, yaitu Deputy General Manager, Manajer Produksi, dan kru teknis. Selain itu, dilakukan observasi terhadap kegiatan produksi serta analisis konten media sosial Radar Lampung TV untuk melihat sejauh mana digitalisasi berpengaruh terhadap jangkauan dan variasi konten. Hasil penelitian menunjukkan bahwa digitalisasi membawa dampak positif dalam hal kualitas siaran yang lebih jernih dan jangkauan yang lebih luas. Namun, dari segi finansial, Radar Lampung TV masih menghadapi ketidakstabilan akibat belum optimalnya pendapatan iklan digital. Di sisi lain, digitalisasi mendorong peningkatan jumlah dan variasi konten, serta menuntut adaptasi SDM dan infrastruktur teknis. Simpulan dari penelitian ini adalah bahwa proses digitalisasi memberi peluang sekaligus tantangan bagi televisi lokal untuk bertahan dan berinovasi di era konvergensi media. Kata kunci: Digitalisasi media, Kebijakan ASO, Konvergensi media, Televisi lokal. ABSTRACT The digitalization of broadcasting media in Indonesia through the Analog Switch Off (ASO) policy has had a significant impact on the development of local television stations, including Radar Lampung TV. The transition from analog to digital broadcasting systems requires local television stations to adapt in terms of technology, content production, and human resource management. However, amidst these demands, local TV stations face new challenges in maintaining their existence in an increasingly competitive digital media landscape and changing audience behavior. This study employed a descriptive qualitative approach using a case study method at Radar Lampung TV. Data were collected through in-depth interviews with three key informants: the Deputy General Manager, the Production Manager, and a technical crew member. In addition, observations were made on production activities, and content analysis was conducted on Radar Lampung TV’s social media platforms to assess how digitalization influences content reach and diversity. The research findings indicate that digitalization has had a positive impacts in terms of clearer broadcast quality and wider signal coverage. However, from a financial perspective, Radar Lampung TV still faces instability due to the underdeveloped digital advertising revenue stream. On the other hand, digitalization has led to an increase in content volume and variety, while also requiring adaptation in terms of human resources and technical infrastructure. The study concludes that the digitalization process presents both opportunities and challenges for local television to survive and innovate in the era of media convergence. Keywords: ASO policy, Local television, Media convergence, Media digitalization.

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