PENGARUH SIKAP, SUBJECTIVE NORM, PERCEIVED CONTROL, TRUST TERHADAP MINAT MEMBAYAR ZAKAT MASYARAKAT LAMPUNG BARAT PADA BADAN AMIL ZAKAT NASIONAL

DWI, ARSANTI (2025) PENGARUH SIKAP, SUBJECTIVE NORM, PERCEIVED CONTROL, TRUST TERHADAP MINAT MEMBAYAR ZAKAT MASYARAKAT LAMPUNG BARAT PADA BADAN AMIL ZAKAT NASIONAL. Diploma thesis, UIN RADEN INTAN LAMPUNG.

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Abstract

ABSTRAK Zakat merupakan salah satu rukun Islam yang wajib dilaksanakan oleh setiap Muslim yang mampu, dengan tujuan untuk membersihkan harta dan membantu kesejahteraan umat. Penelitian ini bertujuan untuk menganalisis pengaruh sikap, subjective norm, perceived control, trust terhadap minat membayar zakat masyarakat Lampung Barat pada Badan Amil Zakat Nasional. Jenis penelitian kuantitatif kausal karena bertujuan untuk mengetahui pengaruh variabel-variabel bebas (sikap, subjective norm, perceived control, trust) terhadap variabel terikat (minat membayar zakat masyarakat). Populasi sebanyak 307.395 orang dengan jumlah sampel 100 orang dengan teknik simple random sampling. Metode analisis data yang digunakan dalam penelitian ini menggunakan analisis kuantitatif dengan menggunakan uji statistik yaitu model persamaan structural (Struturan Equation Model-SEM) berbasis varians (PLS). Hasil penelitian menunjukkan Variabel Sikap memiliki pengaruh positif dan signifikan terhadap Minat Membayar Zakat. Artinya, semakin positif sikap seseorang terhadap zakat, semakin tinggi minatnya untuk membayar zakat. Variabel Subjective Norm memiliki pengaruh positif dan signifikan terhadap minat membayar zakat, yang berarti semakin kuat norma sosial atau tekanan dari lingkungan, seperti dorongan dari keluarga, teman, atau tokoh masyarakat, semakin tinggi pula kecenderungan individu untuk memiliki niat membayar zakat. Variabel Perceived control berpengaruh positif dan signifikan terhadap Minat Membayar Zakat. Semakin tinggi persepsi kontrol individu terhadap kemampuan atau kemudahan membayar zakat, maka minat membayar zakat juga semakin tinggi. Variabel Trust (Kepercayaan) juga berpengaruh positif dan signifikan terhadap Minat Membayar Zakat. Tingkat kepercayaan terhadap lembaga pengelola zakat atau proses pembayaran akan meningkatkan minat membayar zakat.ABSTRACT Zakat is one of the pillars of Islam that must be fulfilled by every capable Muslim, with the purpose of purifying wealth and supporting the welfare of the ummah. This study aims to analyze the influence of attitude, subjective norm, perceived control, and trust on the interest in paying zakat among the people of West Lampung through the National Zakat Agency (Badan Amil Zakat Nasional). This is a causa quantitative research because it seeks to determine the influence of independent variables (attitude, subjective norm, perceived control, trust) on the dependent variable (interest in paying zakat). The population consists of 307,395 people, with a sample of 100 individuals selected using simple random sampling. The data analysis method used in this research is quantitative analysis through statistical testing using the Structural Equation Modeling (SEM) based on variance (PLS). The results of the study show that the Attitude variable has a positive and significant influence on the Interest in Paying Zakat. This means that the more positive a person’s attitude toward zakat, the higher their interest in paying it. The Subjective Norm variable also has a positive and significant effect on the interest in paying zakat, indicating that stronger social norms or environmental pressure such as encouragement from family, friends, or community leaders will increase an individual’s tendency to intend to pay zakat. The Perceived Control variable positively and significantly affects the interest in paying zakat. The higher an individual's perceived control over their ability or ease in paying zakat, the higher their interest in doing so. The Trust variable also has a positive and significant influence on the interest in paying zakat. A higher level of trust in the zakat management institution or payment process will increase the interest in paying zakat.

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