PENGARUH NEED FOR UNIQUENESS, CONSPICUOUS CONSUMPTION, DAN FEAR OF MISSING OUT (FOMO) TERHADAP PURCHASE INTENTION PRODUK IPHONE DALAM PERSPEKTIF ETIKA BISNIS ISLAM (Studi Pada Gen Z di Bandar Lampung)

AYU, NOVALIA (2025) PENGARUH NEED FOR UNIQUENESS, CONSPICUOUS CONSUMPTION, DAN FEAR OF MISSING OUT (FOMO) TERHADAP PURCHASE INTENTION PRODUK IPHONE DALAM PERSPEKTIF ETIKA BISNIS ISLAM (Studi Pada Gen Z di Bandar Lampung). Diploma thesis, UIN RADEN INTAN LAMPUNG.

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Abstract

ABSTRAK Penelitian ini bertujuan untuk menguji bagaimana pengaruh Need For Uniqueness, Conspicuous Consumption, dan Fear Of Missing Out (FOMO) terhadap Purchase Intention produk iPhone Dalam Perspektif Etika Bisnis Islam pada Generasi Z di Bandar Lampung. Penelitian ini menggunakan pendekatan kuantitatif, dengan teknik analisis Partial Least Squares Structural Equation Modeling (PLSSEM), teknik pengumpulan data melalui kuesioner dengan skala pengukuran yakni skala likert. Pengambilan sampel menggunakan metode non probability sampling Jumlah sampel sebanyak 100 responden. Temuan pada penelitian ini menunjukkan pengaruh positif dan signifikan pada Need For Uniqueness terhadap Purchase Intention produk iPhone, Conspicuous Consumption tidak berpengaruh signifikan terhadap Purchase Intention produk iPhone, dan adanya pengaruh positif dan signifikan pada Fear Of Missing Out (FOMO) terhadap Purchase Intention Produk iPhone. Penelitian ini juga menggarisbawahi perlunya keseimbangan antara keinginan konsumtif dan nilai-nilai etika dalam Islam, agar konsumen tidak terjebak dalam perilaku konsumsi yang berlebihan. ABSTRACT This research aims to examine the influence of Need For Uniqueness, Conspicuous Consumption, and Fear of Missing Out (FOMO) on Purchase Intention for iPhone products from the perspective of Islamic Business Ethics among Generation Z in Bandar Lampung. This research uses a quantitative approach, with the Partial Least Squares Structural Equation Modeling (PLS-SEM) analysis technique, data collection techniques through questionnaires with a measurement scale, namely the Likert scale. Sampling used a non-probability sampling method. The sample size was 100 respondents. The findings in this research show a positive and significant influence on Need For Uniqueness on Purchase Intention for iPhone products, Conspicuous Consumption has no significant influence on Purchase Intention for iPhone products, and there is a positive and significant influence on Fear of Missing Out (FOMO) on Purchase Intention for iPhone products. This research also underlines the need for a balance between consumer desires and ethical values in Islam, so that consumers are not trapped in excessive consumption behavior.

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