PENGARUH RISK TOLERANCE DAN OVERCONVIDANCE TERHADAP KEPUTUSAN INVESTASI DI PASAR MODAL DENGAN GENDER SEBAGAI VARIABEL MODERASI DALAM PRSEFEKTIF BISNIS ISLAM (Studi Pada Pelaku Investasi di Kota Bandar Lampung)

NURUL, SA’ADAH (2025) PENGARUH RISK TOLERANCE DAN OVERCONVIDANCE TERHADAP KEPUTUSAN INVESTASI DI PASAR MODAL DENGAN GENDER SEBAGAI VARIABEL MODERASI DALAM PRSEFEKTIF BISNIS ISLAM (Studi Pada Pelaku Investasi di Kota Bandar Lampung). Diploma thesis, UIN Raden Intan Lampung.

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Abstract

ABSTRAK Terdapat fenomena dalam penelitian ini yang dapat meningkatnya aktivitas investasi di tengah perkembangan digitalisasi dan dinamika ekonomi global mendorong perlunya pemahaman terhadap faktor-faktor psikologis yang memengaruhi keputusan investasi. Penelitian ini bertujuan untuk menganalisis pengaruh risk tolerance dan overconvidence terhadap keputusan investasi di pasar modal, serta peran gender sebagai variabel moderasi dalam perspektif bisnis Islam. Penelitian ini menggunakan pendekatan kuantitatif dengan responden investor di Kota Bandar Lampung. Analisis data dilakukan menggunakan metode SEM (Structural Equation Modeling) berbasis Partial Least Square (PLS) melalui software SmartPLS 4. Hasil penelitian menunjukkan bahwa risk tolerance berpengaruh positif dan signifikan terhadap keputusan investasi di pasar modal, sedangkan overconvidence tidak berpengaruh. Gender terbukti memoderasi hubungan antara risk tolerance dan keputusan investasi, namun tidak memoderasi hubungan antara overconvidence dan keputusan investasi. Temuan ini memberikan kontribusi terhadap pemahaman perilaku investor, khususnya dalam konteks gender dan prinsip bisnis Islam. Kata Kunci: Risk Tolerance, Overconvidance, Gender, Keputusan Investasi di Pasar Modal. ABSTRACT There is a phenomenon in this study that can increase investment activities in the midst of the development of digitalization and global economic dynamics encourage the need to understand the psychological factors that influence investment decisions. This study aims to analyze the influence of risk tolerance and overconvidence on investment decisions in the capital market, as well as the role of gender as a moderation variable in an Islamic business perspective. This study uses a quantitative approach with investor respondents in Bandar Lampung City. Data analysis was carried out using the SEM (Structural Equation Modeling) method based on Partial Least Square (PLS) through SmartPLS 4 software. The results of the study show that risk tolerance has a positive and significant effect on investment decisions in the capital market, while overconvidence has no effect. Gender has been shown to moderate the relationship between risk tolerance and investment decisions, but it does not moderate the relationship between overconvidence and investment decisions. These findings contribute to understanding investor behavior, particularly in the context of gender and Islamic business principles. Keywords: Risk Tolerance, Overconvidance, Gender, Investment Decisions in the Capital Market.

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