FLEXING SEBAGAI PERSONAL BRANDING DALAM AL-QUR'AN (APLIKASI TEORI TAFSIR MAQASID ABDUL MUSTAQIM)

Bela, Agustin (2025) FLEXING SEBAGAI PERSONAL BRANDING DALAM AL-QUR'AN (APLIKASI TEORI TAFSIR MAQASID ABDUL MUSTAQIM). Diploma thesis, UIN Raden Intan Lampung.

PDF Download (2MB)

Abstract

Abstrak Penelitian ini menganalisis penafsiran dan pemahaman ulama terhadap ayat-ayat terkait flexing, serta mengkaji korelasinya melalui teori Tafsir maqāṣidi Abdul Mustaqim. Metode penelitian yang digunakan adalah kualitatif dengan pendekatan tafsir maudhui, menganalisis ayat-ayat Al-Qur‘an yang relevan dengan konsep flexing dan personal branding seperti surah Al-Qashash [28] 76, Al- Isra' [17]: 37, Yusuf [12]: 55, Luqman [31]: 18, dan Al-Ahzab [33]: 21. Artikel ini membahas tentang etika flexing dalam personal branding berdasarkan lima aspek maqāṣid al-syari‟ah: ḥifẓ al-mal, ḥifẓ al-nafs, ḥifẓ al-„aql, ḥifẓ al-naṣab, dan ḥifẓ al-din. Temuan penelitian menunjukkan bahwa, flexing sebagai personal branding dapat diterima dalam Islam jikamemenuhi prinsip maqāṣid syariah, yakni menjaga harta (ḥifẓ al-mal), jiwa (ḥifẓ al-nafs), akal (ḥifẓ al-„aql), keturunan (ḥifẓ al-naṣab), dan agama (ḥifẓ al-din). Flexing yang bertujuan menginspirasi, memotivasi, mensyukuri nikmat Allah, atau memberikan edukasi kepada masyarakat dapat menjadi strategi personal branding yang baik. Flexing yang berlebihan dan tidak berdasarkan nilai maqāṣid dapat merusak hubungan sosial dan spiritual, sedangkan flexing yang sehat dan berdasarkan nilai dapat menjadi strategi personal branding yang etis dan bermakna. Adapun kebaruan penelitian ini, terletak pada aplikasi teori tafsir maqāṣidi Abdul Mustaqim dalam menganalisis fenomena kontemporer flexing sebagai personal branding perspektif Al-Qur‘an. Penelitian ini memberikan kontribusi terhadap pemahaman tentang bagaimana membangun personal branding yang positif dan Islami, serta menghindari dampak negatif dari flexing. Kata Kunci: Flexing, Personal Branding, Tafsir Maqāṣidi, Citra Dir Abstract This ponder analyzes the elucidation and understanding of researchers of verses related to flexing, and analyzes the relationship through Abdul Mustaqim's maqṣidi translation hypothesis. The investigate strategy utilized is subjective with a maudhu'i elucidation approach, analyzing Qur'anic verses pertinent to the concept of flexing and individual branding such as surah Al-Qashash [28] 76, Al-Isra' [17]: 37, Yusuf [12]: 55, Luqman [31]: 18, and Al-Ahzab [33]: 21. This article talks about the morals of flexing in individual branding based on the five perspectives of maqāṣid al-syari'ah: ḥifẓ al-mal, ḥifẓ al-nafs, ḥifẓ al-'aql, ḥifẓ al-naṣab, and ḥifẓ al-din. The investigate discoveries appear that, flexing as individual branding is worthy in Islam on the off chance that it fulfills the standards of maqāṣid sharia, specifically securing property (ḥifẓ al-mal), soul (ḥifẓ al-nafs), judgment skills (ḥifẓ al-'aql), sibling (ḥifẓ al-naṣab), and religion (ḥifẓ al-din). Flexing that points to motivate, spur, be thankful for Allah's favor, or give instruction to the open can be a great individual branding procedure. Flexing that's intemperate and not based on maqāṣid values can harm social and otherworldly connections, whereas solid and value-based flexing can be an moral and important individual branding procedure. The oddity of this investigate lies within the application of Abdul Mustaqim's maqāṣidi elucidation hypothesis in analyzing the modern wonder of flexing as individual branding from the Qur'anic point of view. This inquire about contributes to the understanding of how to construct positive and Islamic individual branding, as well as maintaining a strategic distance from the negative impacts of flexing. Keywords: Flexing, Personal Branding, Tafsir Maqāṣidi, Self Image.

Actions (login required)

View Item